COMING APRIL 7, 2020

THE FOREVER TRANSACTION

From the author of the breakout bestseller, The Membership Economy, comes a ready-to-use game plan for running a successful, and sustainable, subscription business. 

PREORDER IN BULK FOR THESE BONUS OFFERS:

ORDER 25-99 COPIES & RECEIVE:

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Book Discussion Guide for Students

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Book Discussion Guide for Teams

Exclusive Videos

Access to two videos from my Forever Transaction subscription training program: “What Can You Offer Your Subscribers?” and “What Results Should You Focus On?”

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The Forever Transaction Executive Summary Bundle

Which includes, CEO Executive Summary, Project Manager Executive Summary, and Stakeholder Executive Summary

Exclusive Live Webinar

Invitation to a live webinar led by me about The Forever Transaction

ORDER 100-249 COPIES AND RECEIVE:

all of the above, plus…

Private, Custom Webinar

A private webinar with me exclusively for your organization. I’ll deliver content and you’ll have the opportunity to ask me all of your burning questions.

ORDER 250-499 COPIES AND RECEIVE:

all of the above, plus…

Book Customization

Customize your books with a letter from your CEO or a wraparound featuring your logo and message.

Forever Transaction Subscription Training Program

You’ll get free access to my online subscription training program which contains over 20 videos.

ORDER 500+ COPIES AND RECEIVE:

all of the above, plus…

Me, Live and In-Person

I’ll deliver a one-hour keynote presentation, in-person to your organization. *Business-class travel and accommodations are not included. US only.

HOW TO CLAIM THESE BONUSES:

Email Jayme Johnson – jayme@worthymarketinggroup.com – to facilitate your order.

Praise for The Forever Transaction

Member-centricity is the core of successful associations and, increasingly, thriving companies. In The Forever Transaction, Robbie Baxter captures the techniques that Amazon, Netflix, LinkedIn, and others are using to build sustained customer relationships. Leaders of any membership organization can gain insight and practical tips from Robbie Baxter’s book.

John H Graham IV, FASAE, CAE

CEO & President, American Society of Association Executives (ASAE)

In this book, growth strategist Robbie Kellman Baxter teaches the most important business strategy of our time: creating enduring relationships with customers. Through accessible research and practical guides, The Forever Transaction takes the mystery out of what it takes to create a forever organization.

Lisa Kay Solomon

Co-author of the bestseller, "Moments of Impact" and "Design a Better Business", Founding Chair, "Transformational Practices and Leadership" at Singularity University

Companies that sell products to strangers aren’t going to last long in this new subscription economy. This is an excellent playbook for any organization looking to launch a sustainable membership strategy.

Tien Tzuo

Bestselling Author of "Subscribed", Found and CEO of Zuora

If you’re looking for a blueprint on how to succeed in the membership economy, this is it. Robbie Baxter has extensive knowledge of the subscription business model, and fortunately for entrepreneurs everywhere, she put it in writing.

Nick Mehta

CEO, Gainsight

Robbie’s work is an essential blueprint for any company or organization looking to build lasting and powerful relationships with their customers.

Mike Aragon

SVP Content, Twitch

Subscriptions are all the rage these days, but to stand out and truly capitalize on their potential business must start and end with a solid understanding of its customers. Baxter’s excellent book shows you exactly how to do this, with fresh case studies and practical tools that spell out what it really takes to ensure that “forever” is just that.

Marco Bertini

Professor of Marketing at ESADE (Barcelona)

The Forever Transaction is the best, most indispensable set of best practices I’ve ever seen on building and sustaining a subscription-based business model.

Peter S Fader

Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania, Author of "Customer Centricity" and "The Customer Centricity Playbook"