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# Robbie Kellman Baxter

Author of The Membership Economy and The Forever Transaction

## Sitemaps

- [XML Sitemap](https://robbiekellmanbaxter.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Home](https://robbiekellmanbaxter.com/blog-2/) - [et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Page Header” _builder_version=”4.16″ background_image=”https://robbiekellmanbaxter.com/wp-content/uploads/2019/10/business-12.jpg” parallax=”on” animation_direction=”top” global_colors_info=”{}”][et_pb_fullwidth_header title=”BLOG” text_orientation=”center” admin_label=”Hero Section” _builder_version=”4.16″ title_font=”|700|||||||” title_text_color=”#d63a30″ title_font_size=”60px” title_letter_spacing=”4px” title_line_height=”1.4em” content_font_size=”22px” content_line_height=”1.8em” subhead_font=”||||” background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button_one=”on” button_one_text_size=”16px” button_one_bg_color=”#6eba01″ button_one_border_width=”2px” button_one_border_color=”#6eba01″ button_one_border_radius=”0″ button_one_letter_spacing=”2″ button_one_font=”Montserrat|||on|” button_one_use_icon=”off” custom_button_two=”on” button_two_text_size=”16px” button_two_border_width=”2px” button_two_border_color=”#ffffff” button_two_border_radius=”0″ button_two_letter_spacing=”2″ button_two_font=”Montserrat|||on|” button_two_use_icon=”off” module_alignment=”left” animation_style=”fade” button_one_text_color_hover=”#6eba01″ button_two_text_color_hover=”#6eba01″ button_one_border_color_hover=”#ffffff” button_two_border_color_hover=”#ffffff” button_one_border_radius_hover=”0″ button_two_border_radius_hover=”0″ button_one_letter_spacing_hover=”2″ button_two_letter_spacing_hover=”2″ button_one_bg_color_hover=”#ffffff”
- [Mastering the "Subscription Marketing" Mindset with Anne Janzer](https://robbiekellmanbaxter.com/blog/mastering-the-subscription-marketing-mindset-with-anne-janzer/) - Anne Janzer, author of Subscription Marketing, discusses the right mindset every marketer must possess to build long-lasting relationship with subscribers.
- [Going Deep on Customer Retention Analytics for Subscriptions with Harvard Business School's Eva Ascarza](https://robbiekellmanbaxter.com/blog/going-deep-on-customer-retention-analytics-for-subscriptions-with-harvard-business-schools-eva-ascarza/) - Eva Ascarza of the Harvard Business School joins Robbie to discuss the right metrics to measure and improve customer retention.
- [Stop Asking for the “Right” Subscription Retention Rate](https://robbiekellmanbaxter.com/blog/stop-asking-for-the-right-subscription-retention-rate/) - Unlock smart subscription benchmarks with internal signals, external dashboards, and a precise mix of metrics proving long-term value.
- [Not Every Customer Is Meant for Forever](https://robbiekellmanbaxter.com/blog/not-every-customer-is-meant-for-forever/) - Build a stronger subscription business by focusing on the right customers, not all customers. Learn why pruning drives retention, loyalty, and long-term growth.
- [Rethinking SaaS Pricing for the AI Era](https://robbiekellmanbaxter.com/blog/rethinking-saas-pricing-for-the-ai-era/) - SaaS pricing is breaking in the AI era. Discover why seat-based models fail and how modern SaaS pricing can align cost, value, and outcomes.
- [Building Relationships That Last](https://robbiekellmanbaxter.com/blog/building-relationships-that-last/) - Want smarter B2B networking? Learn the 7 kinds of people to include in your network to build trust, referrals, and real relationships.
- [4 Questions to Help You Decide What Should Be Free vs Paid in Your Freemium Model](https://robbiekellmanbaxter.com/blog/4-questions-to-help-you-decide-what-should-be-free-vs-paid-in-your-freemium-model/) - What should be freemium vs paid? Discover a clear framework for free tiers, paywalls, and defining a “free forever” promise.
- [Specialty Foods and Subscriptions—a Perfect Match](https://robbiekellmanbaxter.com/blog/specialty-foods-and-subscriptions-a-perfect-match/) - Specialty foods thrive with subscriptions. Discover why direct-to-consumer models win and which subscription strategies actually keep customers.
- [Build a Professional Network Through the Lens of the Membership Economy](https://robbiekellmanbaxter.com/blog/build-a-professional-network-through-the-lens-of-the-membership-economy/) - Build a stronger network with a Membership Economy mindset—focus on trust, value, and long-term relationships. Learn how to transform your networking now.
- [Are You Chasing Subscribers Instead of Building Members?](https://robbiekellmanbaxter.com/blog/are-you-chasing-subscribers-instead-of-building-members/) - Build loyalty that lasts with a membership mindset—focus on trust, proactive support, clear promises, and member-first experiences that drive real growth.
- [Automotive Subscriptions of the Future](https://robbiekellmanbaxter.com/blog/automotive-subscriptions-of-the-future/) - Explore how automotive subscriptions could redefine mobility, reduce waste, and reclaim urban space, turning car time into connection, focus, or rest.
- [The Secret to AI Pricing?](https://robbiekellmanbaxter.com/blog/the-secret-to-ai-pricing/) - Make AI pricing simple, transparent, and built on trust. Learn how to design models that attract, retain, and deliver long-term value to your ideal customers.
- [Practical Tips (and Examples) for Incorporating AI into Your Subscription Tech Stack](https://robbiekellmanbaxter.com/blog/practical-tips-and-examples-for-incorporating-ai-into-your-subscription-tech-stack/) - Rethink AI for subscriptions: start with business goals, test low-risk use cases, and build trust with guardrails. Learn how leading brands do it.
- [Selling Stuff Is Easy. Earning Trust Is Everything.](https://robbiekellmanbaxter.com/blog/selling-stuff-is-easy-earning-trust-is-everything/) - Build loyalty that lasts. Learn how shifting from transactions to a “Forever Promise” helps subscription businesses earn trust and keep members engaged.
- [What Rejection Says About You (and Why It Matters)](https://robbiekellmanbaxter.com/blog/what-rejection-says-about-you-and-why-it-matters/) - Turn rejection into growth. Discover 4 strategies to bounce back stronger, learn from setbacks, and move forward with confidence in career and life.
- [Subscriptions Are Here to Stay — And So Is Subscription Fatigue](https://robbiekellmanbaxter.com/blog/subscriptions-are-here-to-stay-and-so-is-subscription-fatigue/) - Streaming fatigue is real. See how shifting habits, password crackdowns, and “serial monogamy” are reshaping subscriptions.
- [10 Steps to Prepare Your Subscription Business for a Successful Exit—Whether Acquisition or IPO](https://robbiekellmanbaxter.com/blog/10-steps-to-prepare-your-subscription-business-for-a-successful-exit-whether-acquisition-or-ipo/) - Prepare your subscription business for acquisition or IPO with 10 steps to boost recurring revenue, retention, and scalability.
- [Why Your Subscription Model Isn't Working](https://robbiekellmanbaxter.com/blog/why-your-subscription-model-isnt-working/) - Learn the cultural and emotional roadblocks to adopting subscriptions and how leaders can foster a customer-centric, member-first mindset.
- [From Layoff to Impact Award: My 23-Year Journey with the Membership Economy](https://robbiekellmanbaxter.com/blog/from-layoff-to-impact-award-my-23-year-journey-with-the-membership-economy/) - From layoff to Netflix and beyond, discover my 23-year journey building a solopreneur career in subscriptions and membership.
- [The Changing Landscape of Subscription Apps](https://robbiekellmanbaxter.com/blog/the-changing-landscape-of-subscription-apps/) - Learn how subscription apps are evolving in platforms, payments, and mindset, with best practices from Glassfy’s Alex Kudelka and Karan Tibdewal.
- [Key Retention Metrics That Will Make or Break Your Subscription Business](https://robbiekellmanbaxter.com/blog/key-retention-metrics-that-will-make-or-break-your-subscription-business/) - Go beyond tracking retention rates. Discover key leading indicators and metrics that reveal churn drivers, improve customer loyalty, and boost lifetime value.
- [7 Ways to Use AI to Build a Better Subscription](https://robbiekellmanbaxter.com/blog/7-ways-to-use-ai-to-build-a-better-subscription/) - Unlock subscription growth with AI in organization, funnel, onboarding, pricing, freemium, customer success and tech.
- [Make Any Business a Subscription Business](https://robbiekellmanbaxter.com/blog/make-any-business-a-subscription-business/) - Shift from transactions to subscriptions by focusing on solving customers’ ongoing problems and delivering lasting value that drives retention and trust.
- [Retaining Subscribers in a Downturn](https://robbiekellmanbaxter.com/blog/retaining-subscribers-in-a-downturn/) - Discover why subscriptions outperform one-time sales with predictable revenue, higher valuations, and lasting customer relationships.
- [Building Stronger Connections: 7 Strategies to Enhance Member Engagement](https://robbiekellmanbaxter.com/blog/building-stronger-connections-7-strategies-to-enhance-member-engagement/) - Learn how to build sustainable, valuable communities that drive engagement, loyalty, and revenue through active member participation.
- [Launching and Scaling Subscriptions as a Solopreneur with Mike Morrison of Membership Geeks](https://robbiekellmanbaxter.com/blog/launching-and-scaling-subscriptions-as-a-solopreneur-with-mike-morrison-of-membership-geeks/) - Discover how solopreneurs can launch and grow successful subscription businesses without large teams. Insights from Mike Morrison of Membership Geeks.
- [Why Dating Memberships Are Going UpMarket...and How to Create Your Own Premium Subscription](https://robbiekellmanbaxter.com/blog/why-dating-memberships-are-going-upmarket/) - Explore how dating apps are going upscale, with premium tiers and serious matchmaking leading the next wave of subscriptions.
- [How Superusers Can 10x The Value Of Your Company](https://robbiekellmanbaxter.com/blog/how-superusers-can-10x-the-value-of-your-company/) - Want to increase your company’s value, even if you never plan to sell? Start by cultivating superusers who boost loyalty, growth, and long-term equity.
- [How to Win Back Lost Subscribers](https://robbiekellmanbaxter.com/blog/how-to-win-back-lost-subscribers/) - Don’t just chase cancellations—focus on onboarding and smart win-back strategies to reduce churn and re-engage former subscribers effectively.
- [The 5 Drivers of Churn and How to Fix Them](https://robbiekellmanbaxter.com/blog/the-5-drivers-of-churn-and-how-to-fix-them/) - Reduce churn by finding and fixing the “holes in the bucket.” Learn the most common reasons customers leave and how to keep your best ones.
- [Retention is Everyone’s Job](https://robbiekellmanbaxter.com/blog/retention-is-everyones-job/) - Retention isn’t just marketing’s job. Discover how every team can boost loyalty by aligning acquisition, expectations, and customer experience.
- [Subscription Pricing, Metrics and the Changing Role of the CFO with Maxio’s Randy Wootton](https://robbiekellmanbaxter.com/blog/subscription-pricing-metrics-and-the-changing-role-of-the-cfo-with-maxios-randy-wootton/) - Learn why pricing and packaging of subscriptions is so hard, the power of a pricing council, and the changing role of the CFO in a SaaS world.
- [Why Retention Matters and How to Optimize for it](https://robbiekellmanbaxter.com/blog/why-retention-matters-and-how-to-optimize-for-it/) - Retention matters more than ever. Learn how to keep your best customers engaged and why recurring revenue is key to long-term growth.
- [Three Ways to Re-Engage Your Least Engaged Subscribers](https://robbiekellmanbaxter.com/blog/three-ways-to-re-engage-your-least-engaged-subscribers/) - Don't let your sleepers turn into detractors. Use these strategies to bring them back—and if they’re not a fit anymore, part ways with integrity.
- [Design Subscription Models for Outcome, not Addiction](https://robbiekellmanbaxter.com/blog/design-subscription-models-for-outcome-not-addiction/) - For the last 50 years, "Loyalty" has been synonymous with Points Programs, driving engagement in hospitality and retail businesses.
- [Season Four Wrap-Up and Season Five Sneak Peek](https://robbiekellmanbaxter.com/blog/season-five-sneak-peek/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”||-81px|||” custom_padding=”2px||4px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”2371.1px” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://robbiekellmanbaxter.com/wp-content/uploads/2023/03/Subscription-Stories-Titles-Robbie-Kellman-Baxter.png” title_text=”Season Four Wrap-Up and Season Five Sneak Peek” admin_label=”Image” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” custom_padding=”|43px||39px||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][et_pb_text _builder_version=”4.20.1″ text_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] We opened with two thought leaders,
- [Blending Hardware, Software, and Services into an Ideal Healthcare Subscription with Dan Zavorotny of Nutrisense](https://robbiekellmanbaxter.com/blog/blending-hardware-software-and-services-into-an-ideal-healthcare-subscription-with-dan-zavorotny-of-nutrisense/) - Dan Zavorotny of Nutrisense shares insights on optimizing metabolic health, building retention in a checkup offering, and managing third-party dependencies.
- [Maximizing Customer Lifetime Value in Volatile Times with Paul Larsen of Optimized Payments](https://robbiekellmanbaxter.com/blog/maximizing-customer-lifetime-value-in-volatile-times-with-paul-larsen-of-optimized-payments/) - Involuntary churn, caused by payment issues, is the biggest driver of churn. Discover why it’s a key challenge for consumer subscriptions.
- [Product-Led Growth for Subscriptions, Using Examples from Medium, LinkedIn and The Athletic with Caitlin Roman](https://robbiekellmanbaxter.com/blog/product-led-growth-for-subscriptions-using-examples-from-medium-linkedin-and-the-athletic-with-caitlin-roman/) - Caitlin Roman shares the best product-led growth practices she's mastered at LinkedIn, Medium, and The Athletic. Don't miss these expert insights!
- [The Value of Subscription Businesses and How to Sell Them for More With John Warrillow, Author of The Art of Selling Your Business](https://robbiekellmanbaxter.com/blog/the-value-of-subscription-businesses-and-how-to-sell-them-for-more-with-john-warrillow-author-of-the-art-of-selling-your-business/) - John Warrillow, the founder of The Value Builder System™, helps connect the dots for us about why subscription businesses are so valuable and more.
- [Building Evergreen Companies with Dave Whorton, Founder of the Tugboat Institute and Author of Another Way: Building Companies that Last…and Last…and Last](https://robbiekellmanbaxter.com/blog/building-evergreen-companies-with-dave-whorton/) - Discover how Evergreen leaders build enduring companies. Learn the 7Ps, key relationships, and long-term success strategies from Dave Whorton. Tune in now!
- [Subscription Intrapreneurship with Bosch BlueMovement’s E-Lin Tan](https://robbiekellmanbaxter.com/blog/is-the-future-of-subscriptions-circular-a-conversation-with-patrick-hypscher-of-circularity-fm-2/) - Discover how BlueMovement thrives amid market headwinds. Hear E-Lin Tan reveal secrets to profitable, sustainable Bosch appliance subscriptions.
- [Season Five Wrap-Up and Season Six Sneak Peek](https://robbiekellmanbaxter.com/blog/season-five-wrap-up/) - Host Robbie Kellman Baxter reflects on the amazing guests we had in Season Five and all of the wisdom that was shared.
- [Building a DaaS Subscription Business in Europe With Acer's Mailin Jappé](https://robbiekellmanbaxter.com/blog/building-a-daas-subscription-business-in-europe-with-acers-mailin-jappe/) - Mailin Jappé of Acer joins Robbie to talk about her experience launching a Device-as-a-Service within an established manufacturer.
- [The 16-Year Evolution of a Global Subscription Pioneer with Babbel’s CRO and US CEO Julie Hansen](https://robbiekellmanbaxter.com/blog/the-16-year-evolution-of-a-global-subscription-pioneer-with-babbels-cro-and-us-ceo-julie-hansen/) - Julie Hansen of Babbel joins Robbie to discuss the differences between European and US-Based Subscription practices in a digital language learning business.
- [Scaling Membership for the Long Game with Pavilion Founder Sam Jacobs](https://robbiekellmanbaxter.com/blog/scaling-membership-for-the-long-game-with-pavilion-founder-sam-jacobs/) - Do you believe in the adage "Kind Folks Finish First"? Entrepreneur Sam Jacobs certainly does, and it's the driving force behind his successful organization, Pavilion.
- [Does Your Company Need a Chief Customer Officer? With Rod Cherkas, Author of The CCO Playbook](https://robbiekellmanbaxter.com/blog/does-your-company-need-a-chief-customer-officer-with-rod-cherkas-author-of-the-cco-playbook/) - Rod Cherkas of HelloCCO joins Robbie to talk about the roles and responsibilities of a Chief Customer Officer in influencing customer behavior and experience.
- [Building a Purpose-Driven Subscription Community with Mighty Networks' Gina Bianchini](https://robbiekellmanbaxter.com/blog/building-a-purpose-driven-subscription-community-with-mighty-networks-gina-bianchini/) - I have interviewed today’s guest many times, and it’s always a wild ride. Mighty Networks founder and CEO Gina Bianchini is so smart, passionate and insightful. She was my finale guest for Season 1 of the Subscription Stories podcast, back in 2020. That episode holds the record for most popular Subscription Stories show of all
- [Subscription Models and Innovation with Columbia’s Rita McGrath](https://robbiekellmanbaxter.com/blog/subscription-models-and-innovation-with-columbias-rita-mcgrath/) - Subscriptions are going beyond software, content, and community, and increasingly are providing access to the physical world.
- [Scaling a Telehealth Pet Subscription, by Starting in Person. With Zubin Bhettay, CEO of Fuzzy](https://robbiekellmanbaxter.com/blog/scaling-a-telehealth-pet-subscription-by-starting-in-person-with-zubin-bhettay-ceo-of-fuzzy/) - Learn how Zubin Bhettay launched Fuzzy with a physical subscription to better understand customers, value propositions, and messaging before scaling digitally.
- [Keeping Complex IOT Subscriptions Simple for Customers with Samsara CPO Jeff Hausman](https://robbiekellmanbaxter.com/blog/keeping-complex-iot-subscriptions-simple-for-customers-with-samsara-cpo-jeff-hausman/) - Subscriptions are going beyond software, content, and community, and increasingly are providing access to the physical world.
- [Membership, The Circle and Superusers](https://robbiekellmanbaxter.com/blog/membership-the-circle-and-superusers/) - The Circle by Dave Eggers explores how we may be complicit in our own oppression. A gripping, thought-provoking read for fiction lovers.
- [How SaaS & Subscriptions are Transforming Farming with John Deere's Justin Rose](https://robbiekellmanbaxter.com/blog/how-saas-subscriptions-are-transforming-farming-with-john-deeres-justin-rose/) - Learn the right and wrong way to accelerate transformation through acquisition, and how to maintain the trust of long standing customers when you change the business model.
- [](https://robbiekellmanbaxter.com/blog/thanks-to-alvin-begun-for-this-arresting-use-of-graphics-to-convey-a-frightening-trend-i-love-words-and-articulate-verbal/) - Thanks to Alvin Begun for this arresting use of graphics to convey a (frightening) trend. I love words and articulate verbal communication, but sometimes a picture is just way more effective. For those of you interested in great tips and tricks on communicating with pictures--check out Dan Roam's book Back of the Napkin http://www.thebackofthenapkin.com/
- [10 Secrets to Recurring Revenue](https://robbiekellmanbaxter.com/blog/10-secrets-to-recurring-revenue/) - Want to build recurring revenue? Start with a membership philosophy. Discover top strategies for fostering loyalty and engagement that drive predictable revenue.
- [Building a Subscription Bundle to Better Deliver on Your Forever Promise with Tommy O'Hare, SVP of Outside](https://robbiekellmanbaxter.com/blog/building-a-subscription-bundle-to-better-deliver-on-your-forever-promise-with-tommy-ohare-svp-of-outside/) - Apple's rumored bundling strategy will combine Music, TV+, Arcade, iCloud, and more. Here's why this could be a game-changer, just like Amazon Prime.
- [When & How to Scale Your eCommerce Subscription Operations with Matt Fiedler of Vinyl Me, Please](https://robbiekellmanbaxter.com/blog/when-how-to-scale-your-ecommerce-subscription-operations-with-matt-fiedler-of-vinyl-me-please/) - Matt Fiedler from Vinyl Me, Please joins Robbie Kellman Baxter to share how he operationalized and scaled his subscription business.
- [How Zumba Balances Instructor and Consumer Subscriptions with Yael Dornbusch, Zumba’s Chief Subscription Officer](https://robbiekellmanbaxter.com/blog/how-zumba-balances-instructor-and-consumer-subscriptions/) - Discover how Zumba’s prosumer model supports instructors and students. Insights from Chief Subscription Officer Yael Dornbusch.
- [Is the Future of Subscriptions Circular? A Conversation with Patrick Hypscher of Circularity.fm](https://robbiekellmanbaxter.com/blog/is-the-future-of-subscriptions-circular-a-conversation-with-patrick-hypscher-of-circularity-fm/) - Explore how the circular and membership economies intersect. Learn from Patrick Hypscher how PaaS drives sustainability and smarter subscriptions.
- [Video: Freemium & The Membership Economy](https://robbiekellmanbaxter.com/blog/video-freemium-the-membership-economy/) - You can make more money by giving stuff away. In this video, I'll explain how you can incorporate free subscriptions to drive trial, networked effect and even to serve as a marketing channel.
- [The Legal Side Of Subscriptions With Davis+Gilbert Partner Paavana Kumar](https://robbiekellmanbaxter.com/blog/the-legal-side-of-subscriptions-with-davisgilbert-partner-paavana-kumar/) - Davis+Gilbert Partner Paavana Kumar talks about the proposed changes in FTC regulations and what it takes to pay more attention to subscription compliance.
- [How to Find Your Best Subscribers and Develop Relationships That Last with Neil Hoyne, Google Chief Measurement Strategist](https://robbiekellmanbaxter.com/blog/how-to-find-your-best-subscribers-and-develop-relationships-that-last-with-neil-hoyne-google-chief-measurement-strategist/) - Neil Hoyne, the Chief Measurement Strategist at Google, joins Robbie to talk about winning the best subscribers and insights from his book, Converted.
- [Bestselling Author Nir Eyal on How to Ethically Hook Your Subscribers](https://robbiekellmanbaxter.com/blog/bestselling-author-nir-eyal-on-how-to-ethically-hook-your-subscribers/) - Nir Eyal shares his four-step Hook Model for habit-forming subscriptions. Learn how to design for engagement, retention, and recurring revenue.
- [Designing for Subscriptions with ThoughtSpot's Bob Baxley](https://robbiekellmanbaxter.com/blog/designing-for-subscriptions-with-thoughtspots-bob-baxley/) - Bob Baxley SVP of Design & Experience at ThoughtSpot joins Robbie to talk about the crucial role of software design for subscription businesses.
- [The Importance of Storytelling in the World of Subscriptions with GoodTrust's Daniel Sieberg](https://robbiekellmanbaxter.com/blog/the-importance-of-storytelling-in-the-world-of-subscriptions-with-goodtrusts-daniel-sieberg/) - Daniel Sieberg, Chief Storyteller of GoodTrust, enlightens on the importance of storytelling in establishing an authentic connection with your audience.
- [Journalists vs Bloggers--Room For Everyone!](https://robbiekellmanbaxter.com/blog/journalists-vs-bloggers/) - Explore how bloggers like Beth Blecherman are reshaping the news landscape, becoming a trusted channel for information and opinion.
- [14 Subscription Experts that I follow on LinkedIn and Why I Follow Them (plus a couple of bonus names)](https://robbiekellmanbaxter.com/blog/14-subscription-experts-that-i-follow-on-linkedin-and-why-i-follow-them-plus-a-couple-of-bonus-names/) - Discover 14 subscription experts to follow on LinkedIn for relevant insights, plus bonus names to enrich your feed with valuable, helpful content.
- [The One Medical Story with Dr. Joseph Michelli, the Author of All Business is Personal: One Medical’s Human-Centered, Technology-Powered Approach to Customer Engagement](https://robbiekellmanbaxter.com/blog/the-one-medical-story/) - Reimagine healthcare through subscription. Discover how One Medical used membership to disrupt primary care and drive $4B growth in this episode.
- [Top Subscription, Membership & Loyalty Stories of 2019: What It Means If You're Building a Forever Transaction](https://robbiekellmanbaxter.com/blog/top-subscription-membership-loyalty-stories-of-2019-what-it-means-if-youre-building-a-forever-transaction/) - As the year ends, review the top stories on how organizations innovate to build lasting, formal relationships through the Forever Transaction model.
- [New Marketplaces for SMB SaaS Applications](https://robbiekellmanbaxter.com/blog/new-saas-smb-marketplace/) - Discover new B2B SaaS marketplaces like Verizon's SMB portal and MySMBStore.com, offering small businesses a variety of hosted apps and support services.
- [Thoughts After Hearing Tim O'Reilly at the Harvard Club Dinner](https://robbiekellmanbaxter.com/blog/thoughts-after-hearing-tim-oreilly-at-the-harvard-club-dinner/) - This week, I heard Tim O'Reilly speak at the annual dinner for the Harvard Club of Silicon Valley (who's new president, my friend Doug Park, is planning a bunch of new programs that have finally gotten me to join, after 15 years back in the Bay Area).The theme of the talk was "Alpha Geeks" and
- [Kicking yourself in the pants](https://robbiekellmanbaxter.com/blog/kicking-yourself-in-the-pants/) - Excited to speak on The Role of Free in B2B Marketing, sharing insights on pricing strategy for digital content, recurring revenue models, and more.
- [Everything You Wanted to Know About Involuntary Churn with Butter Payments’ Vijay Menon](https://robbiekellmanbaxter.com/blog/everything-you-wanted-to-know-about-involuntary-churn-with-butter-payments-vijay-menon/) - Explore what causes involuntary churn, why it's often overlooked, and actionable payment management tactics to boost revenue growth.
- [How to Build a Strong Subscription Business While Maintaining a Compelling Free Tier with Chess.com CRO Adam Mayer](https://robbiekellmanbaxter.com/blog/how-to-build-a-strong-subscription-business-while-maintaining-a-compelling-free-tier-with-chess-com-cro-adam-mayer/) - How does Chess.com turn free users into loyal subscribers? Learn revenue strategies from Adam Mayer on balancing freemium and premium for growth. Tune in now!
- [A Behind-The-Scenes Look at Adobe’s Journey to Subscriptions with Mark Garrett, the CFO Who Architected That Transformation](https://robbiekellmanbaxter.com/blog/a-behind-the-scenes-look-at-adobes-journey-to-subscriptions-with-mark-garrett-the-cfo-who-architected-that-transformation/) - How did Adobe transform into a subscription giant? Learn from Mark Garrett’s insider story on strategic change, customer loyalty, and revenue growth. Tune in!
- [EA’s Mike Blank on Keeping a “Player First” Mindset within a Subscription Business](https://robbiekellmanbaxter.com/blog/ea-mike-blank/) - Electronic Arts’ Mike Blank joins Robbie to talk about his journey bringing subscription to the world of gaming. Listen now!
- [2025 Trends in Subscription Businesses with Recurly CEO Joe Rohrlich](https://robbiekellmanbaxter.com/blog/2025-trends-in-subscription-businesses-with-recurly-ceo-joe-rohrlich/) - Discover 2025 trends with Joe Rohrlich, CEO of Recurly! Learn top practices for recurring revenue, scaling, and keeping your unique edge. Tune in now!
- [Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay](https://robbiekellmanbaxter.com/blog/controversial-topics-in-subscription-pricing-with-mather-ceo-matt-lindsay/) - Struggling with subscription pricing? Learn expert strategies from Matt Lindsay on balancing revenue, personalization, and handling pricing challenges. Tune in!
- [The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman](https://robbiekellmanbaxter.com/blog/the-future-of-loyalty-programs-for-retail-cpg-with-amazon-web-services-justin-honaman/) - Loyalty programs have been around forever. Points, cashback, branded credit cards, and now increasingly, we're seeing paid subscription loyalty programs, like Amazon Prime or CVS Care Pass. The goal is the same, to smooth out the lumpy buying behavior common in consumer packaged goods, retail, and hospitality, and to drive habits and engagement. Today's
- [How Employee Experience and Customer Experience Drive Corporate Growth with Salesforce's Tiffani Bova](https://robbiekellmanbaxter.com/blog/how-employee-experience-and-customer-experience-drive-corporate-growth-with-salesforces-tiffani-bova/) - Global growth evangelist Tiffani Bova of Salesforce joins Robbie to discuss accelerating growth by going beyond customers and focusing on employee experience.
- [Emerging Best Practices in Personalization with Piano.io CEO Trevor Kaufman](https://robbiekellmanbaxter.com/blog/emerging-best-practices-in-personalization-with-piano-io-ceo-trevor-kaufman/) - Trevor Kaufman of Piano joins Robbie to discuss the emerging new practices in subscription personalization to strengthen customer relationships and engagement.
- [What's Going on at Peloton? Breaking Down the Growth Strategy of a Subscription Darling](https://robbiekellmanbaxter.com/blog/whats-going-on-at-peloton-breaking-down-the-growth-strategy-of-a-subscription-darling/) - Breaking Down the Growth Strategy of a Subscription Darling
- [The Right Teams & Culture for Subscription Growth with Gannett-USA Today Network CMO Mayur Gupta](https://robbiekellmanbaxter.com/blog/the-right-teams-culture-for-subscription-growth-with-gannett-usa-today-network-cmo-mayur-gupta/) - Mayur Gupta is the Chief Marketing and Strategy Officer at Gannett – USA Today Network. He is responsible for leading the transformation of Gannett into a subscription platform that is obsessed with user value and not just site traffic. Mayur is responsible to actualize Gannett’s mission to build trusted local communities where people thrive. This is
- [Using Subscriptions to Democratize Healthcare with Matthew Mengerink, CTO of Thirty Madison](https://robbiekellmanbaxter.com/blog/using-subscriptions-to-democratize-healthcare-with-matthew-mengerink-cto-of-thirty-madison/) - Nearly every industry can benefit from joining the Membership Economy, and most industries have great examples of subscription-based organizations. One of the slowest movers has been the healthcare industry and for good reason. There's so much complexity to delivering health outcomes—as well as great risk. And that's why I'm so excited about this episode of
- [The Quantitative Side of Customer-Centricity with Wharton's Peter Fader](https://robbiekellmanbaxter.com/blog/the-quantitative-side-of-customer-centricity-with-whartons-peter-fader/) - Peter Fader, Director and Co-Founder of Theta, joins Robbie for an insightful conversation on customer-centricity, from how it works to how it’s measured.
- [Are Newsletters Dead?](https://robbiekellmanbaxter.com/blog/are-newsletters-dead/) - Some content-oriented newsletters are so valuable and popular, that they go out once or even twice a day. You should know the ROI of your investment in newsletters.
- [Managing Subscription Partnerships for HBO Max Across Multiple Channels with WarnerMedia's Molly O'Connor](https://robbiekellmanbaxter.com/blog/managing-subscription-partnerships-for-hbo-max-across-multiple-channels-with-warnermedias-molly-oconnor/) - WarnerMedia's Molly O'Connor chats with Robbie Kellman Baxter about the right way to handle subscription offerings to improve customer experience.
- [Membership as a Flywheel for Tomorrow's Growth With Hagerty's McKeel Hagerty](https://robbiekellmanbaxter.com/blog/membership-as-a-flywheel-for-tomorrows-growth-with-hagertys-mckeel-hagerty/) - Robbie Kellman Baxter brings in McKeel Hagerty, who describes the transformation of Hagerty into a lifestyle brand powered by its loyal membership.
- [Using an eCommerce Subscription to Change the World with OurShelves' Alli Harper](https://robbiekellmanbaxter.com/blog/using-an-ecommerce-subscription-to-change-the-world-with-ourshelves-alli-harper/) - Alli Harper shares how OurShelves, a diverse children's book subscription, drives change in the industry with passionate member advocates. Don’t miss this!
- [How to Build the Right Culture for Subscriptions](https://robbiekellmanbaxter.com/blog/how-to-build-the-right-culture-for-subscriptions/) - Leaders with powerful missions are driving change. Today’s initiatives are organically attracting attention and making an impact.
- [Does Freemium Still Matter?](https://robbiekellmanbaxter.com/blog/does-freemium-still-matter/) - Freemium provides real value for free. Understand why you're offering it and how it supports your mission, whether for member care, community, or brand awareness.
- [Impossible Foods’ Jessie Teitz Becker on Creating a New Eating Habit to Save the Planet](https://robbiekellmanbaxter.com/blog/impossible-foods-jessie-teitz-becker/) - Impossible Foods’ Jessie Teitz Becker discusses marketing strategies for recurring revenue, building habits, and launching new products at Momofuku.
- [How to Optimize Tiered Pricing Options for a Subscription](https://robbiekellmanbaxter.com/blog/how-to-optimize-tiered-pricing-options-for-a-subscription/) - Want to build a trusted relationship with subscribers? Learn how the best subscription companies maintain low churn and high NPS while staying disruption-proof.
- [Kurbo’s Joanna Strober on a Digital Program to Make Kids Healthier](https://robbiekellmanbaxter.com/blog/kurbo-joanna-strober/) - Joanna Strober shares her approach to youth wellness with Kurbo, focusing on long-term habits and the role of human coaches. Don't miss her valuable insights!
- [Why and How I Created a New Podcast...Subscription Stories: True Tales From The Trenches](https://robbiekellmanbaxter.com/blog/why-and-how-i-created-a-new-podcast-subscription-stories-true-tales-from-the-trenches/) - At The Subscription Show, a simple question made me realize I needed a podcast. Here’s how that moment sparked my journey to create one.
- [What Twitter Should Be Thinking About With Their "Gryphon"​ Subscription](https://robbiekellmanbaxter.com/blog/what-twitter-should-be-thinking-about-with-their-gryphon-subscription/) - Twitter's "Gryphon" project hints at a new subscription platform. Discover how this could change Twitter's business model and future offerings.
- [10 Tips About Subscription Pricing](https://robbiekellmanbaxter.com/blog/10-tips-about-subscription-pricing/) - Now that your subscription app is live, focus on optimizing benefits for existing users and expanding your subscriber base for continued growth.
- [What can Subscription Businesses Learn from CrossFit--During This Time of Crisis, and Generally](https://robbiekellmanbaxter.com/blog/what-can-subscription-businesses-learn-from-crossfit-during-this-time-of-crisis-and-generally/) - This 100th article is special! Co-written with my sister Hildy Kellman Agustin, a CrossFit member and psychologist, we discuss community and belonging.
- [Launching in a Crisis](https://robbiekellmanbaxter.com/blog/launching-in-a-crisis/) - Discover how to adapt when projects are canceled or scaled down, and stay on track for success.
- [10 Common Questions About Subscription Models Answered](https://robbiekellmanbaxter.com/blog/10-common-questions-about-subscription-models-answered/) - Get answers to common subscription model questions and learn best practices for success. Ready to refine your approach? Start here!
- [Advice for College Grads Seeking A Job](https://robbiekellmanbaxter.com/blog/advice-for-college-grads-seeking-a-job/) - Reflecting on life lessons, here’s what I wish I could tell my younger self after all these years of growth and experience.
- [Thoughts on LinkedIn Live Beta After Three Months](https://robbiekellmanbaxter.com/blog/thoughts-on-linkedin-live-beta-after-three-months/) - Explore LinkedIn's LinkedIn LIVE feature! Learn about livestreaming updates and how to stay notified on upcoming events directly from my sessions.
- [Everyone Subscribed to Disney+ for Hamilton. Will Disney's Onboarding Process Be Enough to Retain This Cohort?](https://robbiekellmanbaxter.com/blog/everyone-subscribed-to-disney-for-hamilton-will-disneys-onboarding-process-be-enough-to-retain-this-cohort/) - Will this cohort of subscribers who joined to watch Hamilton be less likely to stay engaged and more likely to cancel? Find out here.
- [Subscription Box Gifts 2019: Keep This in Mind If You Really Want To Give the Gift that Keeps on Giving...](https://robbiekellmanbaxter.com/blog/subscription-box-gifts-2019-keep-this-in-mind-if-you-really-want-to-give-the-gift-that-keeps-on-giving/) - Niche subscription boxes make thoughtful gifts. Discover why a personalized subscription could be the ideal present for someone special in your life.
- [The Secret to Keeping Fans Loyal Beyond Your Latest Hit Movie, Last Winning Season or Newest Product Feature](https://robbiekellmanbaxter.com/blog/the-secret-to-keeping-fans-loyal-beyond-your-latest-hit-movie-last-winning-season-or-newest-product-feature/) - Take a behind-the-scenes tour of the Chase Center with your son and create lasting memories—cool moments don’t require being the 'cool mom'!
- [The future of loyalty programs is more premium, less freemium: Costco & Amazon Prime are leading the way](https://robbiekellmanbaxter.com/blog/the-future-of-loyalty-programs-is-more-premium-less-freemium-costco-amazon-prime-are-leading-the-way/) - Loyalty programs have evolved from points and cashback to paid subscriptions like Amazon Prime, aiming to smooth buying behavior and drive engagement.
- [3 Types of Cultural Headwinds that will Slow Down Your Subscription Business](https://robbiekellmanbaxter.com/blog/3-types-of-cultural-headwinds-that-will-slow-down-your-subscription-business/) - Explore how subscription-based business models are transforming industries, from work and play to shopping and entertainment, and why organizations are embracing them.
- [25 (MORE) Reasons to Call Your Mentor--Courtesy of Dan Weedin](https://robbiekellmanbaxter.com/blog/25-more-reasons-to-call-your-mentor-courtesy-of-dan-weedin/) - Inspired by my post on "25 Reasons to Call Your Mentor," my friend and fellow Master Mentor, Dan Weedin, wrote 25 more. There are only 35 certified by Alan Weiss globally, and this community has been a tremendous resource for me.
- [Special invitation to participate in May 13 webinar "Independent Consulting for MBAs"](https://robbiekellmanbaxter.com/blog/special-invitation-to-participate-in-may-13-webinar-independent-consulting-for-mbas-2/) - Don’t miss my "Independent Consulting for MBAs" webinar. Register now for expert tips on starting your consulting career.
- [Audio available "Beyond the Basics: Independent Consulting for the Experienced Consultant"](https://robbiekellmanbaxter.com/blog/audio-available-beyond-the-basics-independent-consulting-for-the-experienced-consultant/) - Missed "Beyond the Basics"? Download the recording and learn expert strategies to grow your consulting practice and achieve six-figure success.
- ["Beyond the Basics: Independent Consulting for the Experienced Consultant " Free Webinar Recording](https://robbiekellmanbaxter.com/blog/beyond-the-basics-independent-consulting-for-the-experienced-consultant-free-webinar-recording/) - Missed "Beyond the Basics"? Download the recording and learn expert strategies to grow your consulting practice and achieve six-figure success.
- [How to (Earn The Right and) Give Feedback](https://robbiekellmanbaxter.com/blog/how-to-earn-the-right-and-give-feedback/) - You need to earn the right to give constructive criticism. Here’s how...
- [When (whether) to charge consumers for online subscriptions](https://robbiekellmanbaxter.com/blog/when-whether-to-charge-consumers-for-online-subscriptions/) - Subscription or ad-supported model? Discover key questions to help monetize your online service and choose the best approach for your business.
- [Cory Booker, Mayor of Newark, inspiring government and business alike with sound fundamentals](https://robbiekellmanbaxter.com/blog/cory-booker-mayor-of-newark-inspiring-government-and-business-alike-with-sound-fundamentals/) - Discover how a Cory Booker inspires change, redeploys resources, and focuses on growth—even in tough economic times. A true example of leadership.
- [Two New Articles on the Demise of Newspapers and on Getting onto Facebook](https://robbiekellmanbaxter.com/blog/two-new-articles-on-the-demise-of-newspapers-and-on-getting-onto-facebook/) - Discover insights from Peter Drucker on the newspaper industry's challenges and explore a curated list of thought-provoking business ideas.
- [Digital Subscription Marketing and Network Effects](https://robbiekellmanbaxter.com/blog/digital-subscription-marketing-and-network-effects/) - Want your online service to go viral? Learn key factors for leveraging network effects and building a loyal, engaged user base in this insightful guide.
- [The Value of Free in Online Subscription Marketing](https://robbiekellmanbaxter.com/blog/the-value-of-free-in-online-subscription-marketing/) - Master the freemium model! Learn to balance free and paid tiers effectively to attract users and maximize conversions for your business.
- [Customer Acquisition Tactics--Beyond AdWords](https://robbiekellmanbaxter.com/blog/customer-acquisition-tacticsbeyond-adwords/) - Explore strategies beyond AdWords to build awareness and trial for your online service, especially if your product lacks a clear category.
- [10 Things I Learned from My Dad](https://robbiekellmanbaxter.com/blog/10-things-i-learned-from-my-dad/) - Post-GSB event on virtual goods and currencies, I’m sharing my key takeaways. I hope these insights help you as much as they will help me going forward.
- [Politics and Online Community Building](https://robbiekellmanbaxter.com/blog/risks-of-community-buildingand-why-to-do-it-anyway/) - Social causes can thrive on social media despite risks. Learn how to manage two-way conversations and avoid pitfalls like hijacked online discussions.
- [Thanks Francine Hardaway for Getting Me Blogging Again](https://robbiekellmanbaxter.com/blog/thanks-francine-hardaway-for-getting-me-blogging-again/) - After a 6-month hiatus, I'm back! Life got busy, but a blog, like a baby, needs attention. Here’s what's next as I return to posting regularly.
- [Exploring the New Frontier--Virtual Worlds and Beyond](https://robbiekellmanbaxter.com/blog/exploring-the-new-frontiervirtual-worlds-and-beyondnotes-from-conversation-with-imvus-cary-rosenzwei/) - Discover Cary's advice for MBA professionals on embracing evolving business models and applying strong fundamentals in new frontiers. Don't fear innovation!
- [Breakfast Conversation on Virtual Worlds and Currencies](https://robbiekellmanbaxter.com/blog/join-cary-rosenzweig-ceo-of-imvu-robbie-baxter-11210-for-a-breakfast-conversation-on-virtual-worlds/) - Join us for a Strategy Breakfast with Cary Rosenzweig, CEO of IMVU, as he discusses insights on leadership, innovation, and growth at Stanford Graduate School of Business.
- [11/17: Robbie speaks on "The Role of 'Free' in Business Marketing"](https://robbiekellmanbaxter.com/blog/1117-robbie-speaks-on-the-role-of-free-in-busness-marketing/) - BMA’s event explores "The Role of 'Free' in Business Marketing." Don't miss insights from VCs and entrepreneurs at Michael's Shoreline.
- [Master Mentor Announcement for Private Roster Mentor Program®](https://robbiekellmanbaxter.com/blog/master-mentor-announcement-for-private-roster-mentor-program/) - Launching a paid offering in Freemium? Ensure it's better than the free version and clearly shows added value to convert users. Here's how.
- [The Future of Money and Mobile Payments](https://robbiekellmanbaxter.com/blog/join-robbie-baxter-and-a-panel-of-mobile-payment-experts-51810-for-a-palo-alto-breakfast-conversatio/) - Join us at Stanford GSB's Palo Alto event on the future of money. Explore mobile payments with a dynamic panel from both new businesses and established tech.
- [What It Takes to Innovate:  6 Tips](https://robbiekellmanbaxter.com/blog/what-it-takes-to-innovate/) - Innovation drives business growth, but integrating it into established companies is tough. Insights shared at an FWE&E event moderated by Lisa Solomon.
- [Webinar Recording "The Economics of Free"](https://robbiekellmanbaxter.com/blog/webinar-recording-the-economics-of-free/) - Discover insights from my webinar, The Economics of Free, hosted by Vindicia, the SaaS billing leader. Learn how free models drive success in digital services.
- [The Membership Economy (or The End of Ownership?)](https://robbiekellmanbaxter.com/blog/membership-vs-ownership/) - From digital content to physical goods, pay-as-you-go and membership models are transforming how we access everything. Explore this evolving trend.
- [Harvard Business School Webinar "Independent Consulting: Best Practices to Launch and Grow Your Business"](https://robbiekellmanbaxter.com/blog/harvard-business-school-webinar-independent-consulting-best-practices-to-launch-and-grow-your-busine/) - Missed the webinar on independent consulting for MBAs? Access the recording and slides to learn top tips and strategies for consulting success.
- [The Economics of Free](https://robbiekellmanbaxter.com/blog/the-economics-of-free/) - The idea of giving away free content to boost business is appealing but challenging. Watch this video before implementing "free" into your digital strategy.
- [2013 Trends in Educational Software](https://robbiekellmanbaxter.com/blog/2013-trends-in-educational-software/) - Reflecting on how the educational software landscape has evolved since 2009, from CD-ROMs to today’s tech innovations. Read insights from a recent media call.
- [B2B Marketing Trends for 2013](https://robbiekellmanbaxter.com/blog/b2b-marketing-trends-for-2013/) - Tech is key for marketers. Learn why embracing digital tools and understanding technology can elevate your marketing strategy and decision-making.
- [Content Matters](https://robbiekellmanbaxter.com/blog/content-matters/) - Content drives decisions in today’s market. Discover how Google’s Zero Moment of Truth (ZMOT) shapes buyer behavior and impacts your sales strategy.
- [Robbie speaking on Stanford GSB Panel: Careers, Choices, Challenges](https://robbiekellmanbaxter.com/blog/robbie-speaking-on-stanford-gsb-panel-careers-choices-challenges/) - In support of GSB alumnae, Stanford has assembled a panel of women (including Robbie) who will share their own personal stories and career strategies.
- [Palo Alto: Freemium Event](https://robbiekellmanbaxter.com/blog/palo-alto-freemium-event/) - Hosting and moderating an event at the Faculty Club! Click here for details.
- [](https://robbiekellmanbaxter.com/blog/big-news-the-new-york-times-has-announced-that-they-will-begin-charging-for-digital-subscriptions-this-is-important-because/) - Big news--the New York Times has announced that they will begin charging for digital subscriptions. This is important because they have been offering content online for free--this action may signal the beginning of a more orderly approach to paid news content. Naysayers don't like the discriminatory (by device) pricing--Apple wins, Kindle (and Nook) lose. And
- [People Coming Around to Idea of Paying for Value: Pricing and the New York Times](https://robbiekellmanbaxter.com/blog/people-coming-around-to-idea-of-paying-for-value-pricing-and-the-new-york-times/) - The idea that online content should always be free will be a thing of the past. Check out this satirical take from "The Onion" on the topic.
- [Report from Paris: Nespresso and the Coffee Club](https://robbiekellmanbaxter.com/blog/report-from-paris-nespresso-and-the-coffee-club/) - Discover how Nespresso's store exemplifies the Membership Economy, a shift transforming how companies build customer loyalty and long-term relationships.
- [Seminar on Strategy 3/13 11AM Pacific -- Free for My first 50 Readers!](https://robbiekellmanbaxter.com/blog/seminar-on-strategy-313-11am-pacific-free-for-my-first-50-readers/) - Want to be successful in business? Master strategy and learn how stepping back to think strategically can help you leap forward in your organization.
- [Seminar on Strategy 3/13 11AM Pacific -- Free for My First 50 Readers!](https://robbiekellmanbaxter.com/blog/seminar-on-strategy-313-11am-pacific-free-for-my-first-50-readers-2/) - Want to be successful in business? Master strategy and learn how stepping back to think strategically can help you leap forward in your organization.
- [Recent podcasts on the Membership Economy](https://robbiekellmanbaxter.com/blog/recent-podcasts-on-the-membership-economy/) - Explore podcasts and videos on the Membership Economy! Build loyalty and recurring revenue with tips from Entrepreneur on Fire, CMO Radio, and more.
- [Special invitation to participate in May 13 webinar "Independent Consulting for MBAs"](https://robbiekellmanbaxter.com/blog/special-invitation-to-participate-in-may-13-webinar-independent-consulting-for-mbas/) - Learn how to succeed as an independent consultant! Watch this free webinar by UCSD's Rady School now.
- [Robbie interviewed on "Private Sector Membership Models--What's New & What It Means to Professional Associations"](https://robbiekellmanbaxter.com/blog/robbie-interviewed-on-private-sector-membership-models-whats-new-what-it-means-to-professional-assoc/) - In anticipation of the event, Seth interviewed me on the topic of Private Sector Membership Models--What's New and What It Means To Professional Assocations. Clike to hear the 15 minute interview
- [Reader Letter:  The Membership Economy & Pilates](https://robbiekellmanbaxter.com/blog/reader-letter-the-membership-economy-pilates/) - Michele Fulkerson shares how she's using Membership Economy principles to build lasting relationships with Pilates instructors and studio owners globally.
- [Season Six Wrap-Up and Season Seven Sneak Peek](https://robbiekellmanbaxter.com/blog/season-six-wrap-up-and-season-seven-sneak-peek/) - Host Robbie Kellman Baxter reflects on the amazing guests we had in Season Six and all of the wisdom that was shared.
- [Webinar on Independent Consulting](https://robbiekellmanbaxter.com/blog/webinar-on-independent-consulting/) - Don’t miss my "Independent Consulting for MBAs" webinar. Register now for expert tips on starting your consulting career.
- [Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times](https://robbiekellmanbaxter.com/blog/best-practices-in-subscription-funnel-management-with-ken-houseman-vp-product-at-the-new-york-times/) - We discuss why retention is the next obsession for subscription leaders, what needs to be different about optimizing your ERP, and things that can go wrong.
- [When do you overdeliver? Zappo's nails customer service again and again!](https://robbiekellmanbaxter.com/blog/when-do-you-overdeliver/) - Learn how Zappos surprises customers with upgrades like faster shipping, proving why they’re a leader in creating memorable online shopping experiences.
- [New Subscription Gaming Service for Kids--Sony's Free Realm](https://robbiekellmanbaxter.com/blog/new-subscription-gaming-service-for-kidssonys-free-realm/) - Explore Sony's Free Realms virtual world, a unique mix of creativity and adventure. Perfect for gamers and parents seeking safe, engaging online fun.
- [Credit Card Reform, Subscription Marketing and Behavioral Economics](https://robbiekellmanbaxter.com/blog/credit-card-reform-subscription-marketing-and-behavioral-economics/) - OpenTable thrives with a valuable service for restaurants and diners, solid footing, and growth potential—despite skepticism about its stock price.
- [Best Practices for Contract VP Marketing](https://robbiekellmanbaxter.com/blog/best-practices-for-contract-vp-marketing/) - Explore how hiring an interim VP can jumpstart growth, fill talent gaps, and help businesses plan for long-term resource needs in a warming market.
- [Retaining Subscription-Based Customers](https://robbiekellmanbaxter.com/blog/retaining-subscriptionbased-customers/) - Maximize revenue by focusing on retention. Discover 4 effective strategies to reduce churn and grow your subscription-based business.
- [Product Marketing and Subscription Services](https://robbiekellmanbaxter.com/blog/product-marketing-and-subscription-services/) - Learn how subscription-based businesses can tackle the challenge of retaining customers while offering valuable incentives to keep them subscribed long-term.
- [Behavioral Economics](https://robbiekellmanbaxter.com/blog/behavioral-economics/) - Is it ethical for marketers to influence kids using predictable behaviors? Read my take on balancing strategy with responsibility.
- [Credit Card Reform, Subscription Marketing and Behavioral Economics](https://robbiekellmanbaxter.com/blog/credit-car/) - Explore how Obama's reforms limit credit card companies' use of behavioral economics to influence consumer decisions during the economic crisis.
- [What's Old is New Again? Pricing Trends...](https://robbiekellmanbaxter.com/blog/nothing-new-under-the-sunpricing/) - Freemium isn't new—think Ladies Night at bars! Explore how this clever strategy uses network effects to attract customers and drive engagement.
- [Smart Business Model:  Free to Consumer, but Business Pays. Beemium?](https://robbiekellmanbaxter.com/blog/smart-business-model-free-to-consumer-but-business-pays-beemium/) - Explore the Beemium model, where free services are offered to consumers, while businesses thrive behind the scenes with innovative B2B strategies.
- [B2BC or Business to Business-Minded Consumer](https://robbiekellmanbaxter.com/blog/b2bc-or-business-to-businessminded-consumer/) - Learn about B2BC businesses—those that don't fit into traditional B2B or B2C, serving clients with a mix of business and personal interests.
- [Making it Stick](https://robbiekellmanbaxter.com/blog/making-it-stick/) - Stickiness isn’t just repeat visits—it's creating lasting value. Find out how to build features that keep users coming back for more.
- [Pandora and Recurring Revenue](https://robbiekellmanbaxter.com/blog/pandoras-revenue/) - Pandora’s customizable stations let you mix singer-songwriters, rockers, and Disney hits for a family-friendly music experience everyone will enjoy.
- [Congratulations to Egnyte--$6M Funding Round](https://robbiekellmanbaxter.com/blog/congratulations-to-egnyte6m-funding-round/) - Congrats to Egnyte for raising $6M! Learn how their SAAS solution is helping small businesses grow with a recurring revenue model and smart business strategies.
- [Brand and Product Extensions--Special K](https://robbiekellmanbaxter.com/blog/i-havent-had-any-special-k-in-awhile-usually-for-breakfasti-have-an-egg-and-toast-or-more-likely-a-promax-bar-on-the-way/) - Discover the joys of breakfast while on vacation. A bowl of Special K Blueberry Cereal brings a familiar, comforting start to your day with a touch of nostalgia.
- [Market Positioning--Claiming Your Turf](https://robbiekellmanbaxter.com/blog/market-positioningclaiming-your-turf/) - Discover how market positioning mirrors military strategy: claim your turf in the competitive landscape by aligning with what customers truly want to buy.
- [10 Tips on Negotiating Pricing on Professional Services](https://robbiekellmanbaxter.com/blog/10-tips-on-negotiating-pricing-on-professional-services/) - Pricing professional services can be tricky. Here are tips to help you price effectively, whether you're using fixed rates, hourly fees, or value-based pricing.
- [Thoughts on Chris Anderson's Framework for "Free" Business Models](https://robbiekellmanbaxter.com/blog/thoughts-on-chris-andersons-framework-for-free-business-models/) - I just finished Free: The Future of a Radical Price by Chris Anderson. Here are the insights I gained on pricing strategies and their future impact.
- [Marketing Lies](https://robbiekellmanbaxter.com/blog/marketing-lies/) - Marketing lies: Are they untrustworthy claims from the department or just misleading truths in the industry? Let’s unpack these marketing myths.
- [Learning Everywhere: Subscription Models and Yoga](https://robbiekellmanbaxter.com/blog/learning-everywhere-subscription-models-and-yoga/) - Yoga studios adapt their pricing for growth. Learn how small businesses innovate, even in Silicon Valley's competitive market.
- [LinkedIn's Company Profiles Share More Info Than You Think!](https://robbiekellmanbaxter.com/blog/linkedins-company-profiles-share-more-info-than-you-think/) - LinkedIn offers an incredible amount of insight into companies. Discover how this platform is changing the way we research businesses, especially in a down economy.
- [What big companies can learn from the bootstrapped about business models](https://robbiekellmanbaxter.com/blog/what-big-companies-can-learn-from-the-bootsrapped-about-business-models/) - Andy Grove’s book warns leaders to stay vigilant about innovation from startups. Learn why disruption often comes from unexpected places like office parks.
- [Congratulations to Bling Nation $20M Funding Round](https://robbiekellmanbaxter.com/blog/congratulations-to-bling-nation-20m-funding-round/) - Excited to see Bling Nation's success as they close a $20M B round. Micky Malka, Wences Casares, and team continue to impress with their innovation.
- [Breaking Dependencies on the Companies that Helped Yours Grow](https://robbiekellmanbaxter.com/blog/breaking-dependencies-on-the-companies-that-helped-yours-grow/) - Discover how start-ups can leverage big companies like Microsoft and Oracle to grow their ecosystem and reach customers effectively.
- [Social Marketing for Social Causes--Case Study](https://robbiekellmanbaxter.com/blog/social-marketing-for-social-causescase-study/) - Learn how to collect the most video tributes to troops with limited budget, inspired by Justin Nassiri’s work for Operation Gratitude.
- [Innovative Marketing, Social Media, and Trying New Things](https://robbiekellmanbaxter.com/blog/innovative-marketing-social-media-and-trying-new-things/) - Explore the limits of online marketing tools and why mastering strategy is key. Tools evolve, but solid marketing fundamentals remain essential.
- [Social Marketing for Social Causes](https://robbiekellmanbaxter.com/blog/update-on-114-post-social-marketing-for-social-causesgood-news-from-justin-nassiri/) - Learn about Justin Nassiri's "Our Voices United" platform, where people share video tributes to troops, and the progress since its launch.
- [Harvard Interviews](https://robbiekellmanbaxter.com/blog/harvard-interviewsand-interviews-in-general/) - I co-orchestrated an alumni interviewing event for my alma mater, where 55 alumni interviewed 67 high school seniors interested in attending.
- [10 Things to Consider on Virtual Goods and Virtual Economies](https://robbiekellmanbaxter.com/blog/10-things-to-consider-on-virtual-goods-and-virtual-economies-from-conversation-with-imvu-ceo-cary-ro/) - Post-GSB event on virtual goods and currencies, I’m sharing my key takeaways. I hope these insights help you as much as they will help me going forward.
- [Nestle Crunch Hot Line](https://robbiekellmanbaxter.com/blog/nestle-crunch-hot-line/) - Nestle Crunch's Hotline (800-295-0051) offers a fun, viral way to engage customers and refresh their brand image. It's more than just a call—it's an experience.
- [Marketing and the Sales Funnel](https://robbiekellmanbaxter.com/blog/marketing-and-the-sales-funnel/) - Focusing on the top of the funnel isn't enough. Companies need to optimize lead conversion and customer happiness. The bottom of the funnel is key to success.
- [Marketing the Olympics](https://robbiekellmanbaxter.com/blog/marketing-the-olympics/) - The Olympics are a spectacle, but how much of the coverage really focuses on the events? Here's a look at what gets airtime and why it matters.
- [Marketing and the Sales Funnel--Part 2--Retention and Recurring Revenue](https://robbiekellmanbaxter.com/blog/marketing-and-the-sales-funnelpart-2retention-and-recurring-revenue/) - Focusing on the top of the funnel isn't enough. Companies need to optimize lead conversion and customer happiness. The bottom of the funnel is key to success.
- [Launching Premium Offerings in a Freemium World](https://robbiekellmanbaxter.com/blog/launching-premium-offerings-in-a-freemium-world/) - In the world of Freemium, one of of the biggest challenges is introducing a paid offering to complement the free one. Here are a few tips:1. The new offering needs to be better than the existing one. There are very few examples of companies that have successfully charged for what had previously been free. Best
- [Estimating Free-Paid Ratios for Freemium Models](https://robbiekellmanbaxter.com/blog/people-are-always-asking-me-for-estimates-regarding-conversion-rates-for-freemium-models-in-general-it-is-hard-to-say-it-d/) - Conversion rates for freemium models vary based on service quality, value of the premium offering, and marketing efforts. Learn key factors in driving success.
- [What's in a Name? Naming Conventions for Tiered Pricing Offerings](https://robbiekellmanbaxter.com/blog/whats-in-a-name-naming-conventions-for-tiered-pricing-offerings/) - Naming your subscription tiers? Balance simplicity and flexibility with guidance and specificity. Here's how to choose the best approach for your business.
- [Hulu launches HuluPlus $9.95 per month](https://robbiekellmanbaxter.com/blog/hulu-launches-huluplus-995-per-month/) - HuluPlus offers on-demand access to hit TV shows and movies across devices, including Samsung TVs, iPhones, and gaming consoles. Discover Hulu's latest subscription.
- [Challenges with Outsourcing--and What to Do About Them](https://robbiekellmanbaxter.com/blog/challenges-with-outsourcingand-what-to-do-about-them/) - As your business grows, you look for ways to delegate and outsource non-core functions. Here is what to do about them
- [Why are so many of the Fortune 100 so slow to embrace mobile?](https://robbiekellmanbaxter.com/blog/why-are-so-many-of-the-fortune-100-so-slow-to-embrace-mobile/) - An informal survey of F100 companies reveals many haven't yet tapped into mobile. Key use cases for branding, service, and sales are still underutilized.
- [The Changing Face of Digital Music](https://robbiekellmanbaxter.com/blog/pa-few-years-ago-digital-music-was-mostly-something-that-teenagers-and-techgeeks-did-illegally-and-inefficiently-today-wit/) - A few years ago, digital music was mostly something that teenagers and techgeeks did illegally and inefficiently. Today, with iTunes in the lead, with $4B of the $9B music market passing through their store, there are many viable business models that enable the average person to discover, enjoy, organize and share music. It is not
- [Free trial vs Freemium](https://robbiekellmanbaxter.com/blog/free-trial-vs-freemium/) - Free trials offer limited access to convince users to pay, while Freemium models provide ongoing free access with paid upgrades. Here's the difference.
- [The Changing Face of Digital Music](https://robbiekellmanbaxter.com/blog/the-changing-face-of-digital-music/) - A few years ago, digital music was mostly something that teenagers and techgeeks did illegally and inefficiently. Today, with iTunes in the lead, with $4B of the $9B music market passing through their store, there are many viable business models that enable the average person to discover, enjoy, organize and share music. It is not
- [Event Networking](https://robbiekellmanbaxter.com/blog/event-networking/) - For many people, "networking" at an event where they don't know anyone is slightly more pleasant than a sharp stick in the eye.Here are some tips for making the most of an event, without losing your authenticity. Maybe you'll even end up having a good time!1. Before the Event. Review the invite list and see
- [Optimizing a Freemium funnel--where to start?](https://robbiekellmanbaxter.com/blog/optimizing-a-freemium-funnelwhere-to-start/) - Reflecting on the changes in educational software since 2009, the landscape has shifted drastically. Here's a glimpse of what’s different now.
- [New Report Available: Mobile Marketing  and the F100 How America’s biggest companies are using mobile to build brands, revenue and loyalty](https://robbiekellmanbaxter.com/blog/new-report-available-mobile-marketing-and-the-f100-how-americas-biggest-companies-are-using-mobile-t/) - We evaluated the top 100 U.S. companies' use of mobile channels, focusing on customer-facing applications to build brand, revenue, and loyalty.
- [Networking 101: Leveraging the Relationships You Have](https://robbiekellmanbaxter.com/blog/networking-101-leveraging-the-relationships-you-have/) - Building your network can take many forms: speaking, blogging, volunteering. Before investing, here's what to consider for professional growth.
- [Should freemium services have free customer support?](https://robbiekellmanbaxter.com/blog/should-freemium-services-have-free-customer-support/) - For a freemium model, strong customer support is key. Offer phone, chat, and email support to smooth the transition from free to paid offerings.
- [No such thing as a free lunch](https://robbiekellmanbaxter.com/blog/no-such-thing-as-a-free-lunch/) - Free isn't a business model, it's a marketing tactic. Learn why companies need a solid strategy behind their free offerings to sustain long-term success.
- [In praise of working during the holidays](https://robbiekellmanbaxter.com/blog/in-praise-of-working-during-the-holidays/) - Thankful for work and growth this season. Balancing work with gratitude this Thanksgiving—how do you celebrate and stay productive?
- [Love Starbucks' new logo](https://robbiekellmanbaxter.com/blog/love-starbucks-new-logo/) - Starbucks simplifies its logo, keeping the siren and green color while removing extra elements for a more modern and sleek design.
- [Interviewing--Ivy League and Beyond](https://robbiekellmanbaxter.com/blog/interviewing-ivy-league-and-beyond/) - Here are 5 easy tips for high school seniors to nail their college interviews—help them stand out and make a lasting impression.
- [New Podcast Available on Freemium](https://robbiekellmanbaxter.com/blog/new-podcast-available-on-freemium-httpdldbzmnzq/) - Freemium is not a business model. It is a marketing tactic, and can be used effectively for 3 primary purposes: to build awareness and trial, to serve as a customer acquisition engine through referrals, or to help a business achieve a networked effect. In addition, there are several risks to offering your product for free--most
- [What Salesforce.com Can Teach Us](https://robbiekellmanbaxter.com/blog/what-salesforcecom-can-teach-us/) - Marc Benioff's Behind the Cloud offers key insights into how Salesforce.com revolutionized an industry. A practical guide to building a billion-dollar company.
- [April 5 Talk in Palo Alto on Managing Your Brand](https://robbiekellmanbaxter.com/blog/april-5-talk-in-palo-alto-on-managing-your-brand/) - Learn how to build your personal brand and advance your career.
- [Building Credibility as a Young Independent Consultant](https://robbiekellmanbaxter.com/blog/building-credibility-as-a-young-independent-consultant/) - Credibility is a consultant's most important asset. Build it by offering value, improving others' conditions, and providing practical, actionable insights.
- [The Importance of a Website for Independent Consultants](https://robbiekellmanbaxter.com/blog/the-importance-of-a-website/) - People sometimes ask if a website is really necessary. While I know several consultants who have been successful without any professional marketing activities beyond a business card, I still recommend a simple website for anyone who is serious about consulting. A website is critical for establishing two things: relevance and credibility. Relevance means you
- [Pros and Cons to Accepting Equity as a Consultant](https://robbiekellmanbaxter.com/blog/pros-and-cons-to-accepting-equity-as-a-consultant/) - Considering equity instead of cash for consulting? Learn the benefits and risks of this arrangement for both consultants and companies.
- [Getting Your First Client](https://robbiekellmanbaxter.com/blog/getting-your-first-client/) - For some people, getting the first client is the hardest part. For others, the first client just falls into their lap. Sometimes if you just start to tell people you are leaving your job, former employers, colleagues or friends will ask if you can "help out" with something. This can be an easy way to
- [Pro Bono Work Before You Leave Your Full Time Job--A Good Path for Potential Consultants](https://robbiekellmanbaxter.com/blog/pro-bono-work-before-you-leave-your-full-time-job-a-good-path-for-potential-consultants/) - Doing pro-bono work while employed is a great way to test new opportunities. Many business schools, like Stanford, offer programs like ACT for alumni.
- [Can You Start a Consulting Practice Straight Out of School?](https://robbiekellmanbaxter.com/blog/can-you-start-a-consulting-practice-straight-out-of-school/) - Successful independent consultants often have a strong professional background. Build credibility with references, results, and intellectual property examples.
- [Be Prepared--What Girl Scouts and Marketing Strategy Have in Common](https://robbiekellmanbaxter.com/blog/be-prepared-what-girl-scouts-and-marketing-strategy-have-in-common/) - Get ready for meetings like a Girl Scout! Know your objectives, plan your actions, and make the most of every opportunity. Here’s how to prepare.
- [Get to the Point](https://robbiekellmanbaxter.com/blog/get-to-the-point/) - I mentor a lot of people who are building their consulting practice. I do it because I believe in the value of consultants and because I want consultants to build strong, ethical practices without having to go through the bumps in the road that I faced when I started 10+ years ago. Here's something I
- [Membership Programs and Retail Chains:  What Happens When Your House Burns Down](https://robbiekellmanbaxter.com/blog/membership-programs-and-retail-chains-what-happens-when-your-house-burns-down/) - Learn how a fellow consultant navigated a fire loss and the challenges she faced with retailers in providing past purchase records for insurance claims.
- [Research and Your Mother-in-Law](https://robbiekellmanbaxter.com/blog/research-and-your-mother-in-law/) - Don’t make assumptions—tap into available historical data. It’s a powerful tool for gaining valuable insights into your customers and prospects.
- [My Op-Ed Piece in the San Francisco Chronicle "Netflix's Avoidable Mistake"](https://robbiekellmanbaxter.com/blog/my-op-ed-piece-in-the-san-francisco-chronicle-netflixs-avoidable-mistake/) - Netflix unbundles DVD and streaming services, hiking prices. Read my Op-Ed in the San Francisco Chronicle for insights on this game-changing move.
- [Great Infographic on Freemium](https://robbiekellmanbaxter.com/blog/great-infographic-on-freemium/) - Discover how Freemium thrives in mobile gaming! Read Linda Bustos’ insightful article featuring a great infographic. Thanks to Rick Vosper for sharing!
- [Marketing Mobile Apps](https://robbiekellmanbaxter.com/blog/marketing-mobile-apps/) - Many mobile app marketers rely on the "Field of Dreams" strategy—build it and they will come. But will they stay? Learn how to ensure long-term app success.
- [Immunity to Change by Robert Kegan and Lisa Laskow Lahey](https://robbiekellmanbaxter.com/blog/immunity-to-change-by-robert-kegan-and-lisa-laskow-lahey/) - Discover why "Immunity to Change" is a must-read for leaders. Learn how to overcome resistance and unlock personal and organizational growth.
- [When they pay for Option 1 but want Option 3](https://robbiekellmanbaxter.com/blog/when-they-pay-for-option-1-but-want-option-3/) - Navigating "good news/bad news" moments with clients? Here's how to align objectives and tactics to keep things on track and avoid confusion.
- [Free Teleconference: 50 Ways to Call Your Mentor](https://robbiekellmanbaxter.com/blog/free-teleconference-50-ways-to-call-your-mentor-2/) - Struggling to connect with your mentor? Join Robbie and Dan Weedin for tips on how to use mentorship and coaching for maximum impact.
- [Mentor vs Advisor vs Coach](https://robbiekellmanbaxter.com/blog/mentor-vs-advisor-vs-coach/) - Mentor, advisor, or coach? Discover the differences so you can seek—and provide—the right support for your goals and success.
- [25 Things to Do Before You Launch Your Solo Consulting Business](https://robbiekellmanbaxter.com/blog/25-things-to-do-before-you-launch-your-solo-consulting-business/) - Thinking of transitioning from corporate to consulting? Discover key preparation tips inspired by Alan Weiss's Million Dollar Consultant Forum.
- [The Life Cycle of Consulting](https://robbiekellmanbaxter.com/blog/the-life-cycle-of-consulting/) - Many who call themselves consultants are actually contractors. Contractors are paid for their time, while consultants are paid for the value they bring.
- [Are you a consultant or a contractor?](https://robbiekellmanbaxter.com/blog/are-you-a-consultant-or-a-contractor/) - Many people who call themselves consultants are actually contractors. Being a contractor is perfectly respectable, and can be a great option for some people, but it is a very different path than that of a true consultant. A few key differences A contractor is paid for their time. A consultant is paid for the value
- [5 Things Consultants Should Do Now for a Great 2013](https://robbiekellmanbaxter.com/blog/5-things-consultants-should-do-now-for-a-great-2013/) - Get ready to hit the ground running in 2013! Start by updating your contacts and reviewing goals with this checklist to recharge your business.
- [Free Teleconference: 50 Ways to Call Your Mentor](https://robbiekellmanbaxter.com/blog/free-teleconference-50-ways-to-call-your-mentor/) - Struggling to connect with your mentor? Join Robbie and Dan Weedin for tips on how to use mentorship and coaching for maximum impact.
- [Teamwork and Discipline: Harvard beats Cal](https://robbiekellmanbaxter.com/blog/teamwork-and-discipline-harvard-beats-cal/) - Support the underdog with Harvard as they rise above tougher teams and limited resources. See how their resilience makes them a fan favorite.
- [5 Ways to Fill Your Pipeline NOW](https://robbiekellmanbaxter.com/blog/5-ways-to-fill-your-pipeline-now/) - Need business fast? Try these tactics to build your pipeline now, from targeting existing customers to leveraging low-cost marketing strategies.
- [AARP and the Membership Economy](https://robbiekellmanbaxter.com/blog/aarp-and-the-membership-economy/) - AARP’s 1 million-member milestone shows how seniors thrive in the digital space. Discover how providing value creates engaged online communities.
- [How to make your mentor love you](https://robbiekellmanbaxter.com/blog/how-to-make-your-mentor-love-you/) - Maximize your mentorship by showing gratitude and commitment. Here’s how to build a strong, rewarding relationship with your mentor for success.
- [How to be a great mentor](https://robbiekellmanbaxter.com/blog/how-to-be-a-great-mentor/) - If you are in a position to help others who aspire to the same success that you have enjoyed, you should be working with them as a mentor. As I've said before--it's karma--you need to make the future easier for those around you, based on your learnings from the past. Here are some of the
- [Books about Mentoring](https://robbiekellmanbaxter.com/blog/books-about-mentoring/) - Explore best practices in mentoring programs and discover must-read books, including current additions, for effective mentoring in any setting.
- [Consulting Definitions](https://robbiekellmanbaxter.com/blog/consulting-definitions/) - Coach, consultant, contractor—understand the key differences and how each role drives success with their unique approaches to achieving goals.
- [2013 Trends in SaaS Marketing](https://robbiekellmanbaxter.com/blog/2013-trends-in-saas-marketing/) - Reflecting on how the educational software landscape has evolved since 2009, from CD-ROMs to today’s tech innovations. Read insights from a recent media call.
- [Saying No to a Client: A Case Study](https://robbiekellmanbaxter.com/blog/saying-no-to-a-client-a-case-study/) - A coaching client faces a dilemma: great project, but a dishonest client asking for hourly tactical work. Here's how to navigate tricky situations like this.
- [Packaging Your Value](https://robbiekellmanbaxter.com/blog/packaging-your-value/) - If your client needs to get from San Francisco to LA, you can achieve their objective in many ways. Which option works best for them?
- [Congratulations to News360 for TechCrunch TV Interview](https://robbiekellmanbaxter.com/blog/congratulations-to-news360-for-techcrunch-tv-interview/) - Congratulations to my client News360, an awesome (and free) news app. They recently launched their Android app, and were featured on Tech Crunch TV. The big advance with this version is the algorithm that finds news articles that are most relevant to readers-give it a try. Great job to Roman Karachinsky, and the rest of
- [Asteroids and Opportunities](https://robbiekellmanbaxter.com/blog/asteroids-and-opportunities/) - Master subscription pricing with simple strategies and the right digital tools. Learn best practices to optimize value and customer satisfaction.
- [Should you charge more for bigger clients?](https://robbiekellmanbaxter.com/blog/should-you-charge-more-for-bigger-clients/) - Discover why bigger clients justify higher fees based on value-based pricing and the larger impact your services can have on their business.
- [What's your legacy?](https://robbiekellmanbaxter.com/blog/whats-your-legacy/) - A historic gathering of five Stanford GSB deans, including Garth Saloner, shared their insights on the school’s past and future. Here's what they discussed.
- [Stanford GSB WIN Conference for Women](https://robbiekellmanbaxter.com/blog/stanford-gsb-win-conference-for-women/) - In support of GSB alumnae, Stanford has assembled a panel of women (including Robbie) who will share their own personal stories and career strategies.
- [The Membership Economy and Hospitality](https://robbiekellmanbaxter.com/blog/the-membership-economy-and-hospitality/) - Industries are shifting from ownership to access models, focusing on turning customers into members. What does this mean for hospitality and loyalty programs?
- [Join us "Independent Consulting and the Financial Executive" in  Palo Alto](https://robbiekellmanbaxter.com/blog/join-us-independent-consulting-and-the-financial-executive-in-palo-alto/) - I will be speaking at the Financial Executives International Group of Silicon Valley, on the topic of "Independent Consulting and the Financial Executive" on Tuesday May 7 at 11:30 at Ming's Palo Alto Restaurant. Guests from my community are invited to sign up here.
- [Why Marketers Leave](https://robbiekellmanbaxter.com/blog/why-marketers-leave/) - Marketing professionals experience higher turnover rates than other roles due to shifting priorities, rapid industry changes, and increasing pressure to drive results.
- [Teleseminar on Disciplined Marketing](https://robbiekellmanbaxter.com/blog/teleseminar-on-disciplined-marketing/) - Already making six figures as a consultant? Join Robbie Kellman Baxter and Linda Popky on October 3 for a teleseminar on marketing strategies to grow your practice.
- [New Terrain, New Lenses: Growing your Consulting Practice](https://robbiekellmanbaxter.com/blog/new-terrain-new-lenses-growing-your-consulting-practice/) - Grow your consulting practice to achieve higher client impact. Learn how to adapt your practices, peers, content, and processes for lasting success.
- [New Venture: Disciplined Marketing](https://robbiekellmanbaxter.com/blog/new-venture-disciplined-marketing/) - Need help figuring out how to prioritize your marketing activities to move your practice forward? Read more about it here!
- [When a Consultant Has More Business Than She Can Handle](https://robbiekellmanbaxter.com/blog/when-a-consultant-has-more-business-than-she-can-handle/) - Learn how to handle excess client inquiries effectively—should you discuss needs first or share availability upfront? Find practical advice here.
- [Teleseminar: Advanced Disciplined Marketing](https://robbiekellmanbaxter.com/blog/teleseminar-advanced-disciplined-marketing/) - Many consultants struggle to market their practices not for lack of ideas, but because they have too many. Learn how to streamline your marketing efforts.
- [Working smarter AND harder](https://robbiekellmanbaxter.com/blog/working-smarter-and-harder/) - Congrats to Japan for winning the 2013 Little League World Series! California's team showed incredible skill, discipline, and composure.
- [Call me!  Phones vs Texts.](https://robbiekellmanbaxter.com/blog/call-me-phones-vs-texts/) - My daughters love their iPhones, but never answer their phones. Here's a reflection on how tech and communication habits have changed.
- [5 Things Non-Profits Can Learn from Subscription-based Services](https://robbiekellmanbaxter.com/blog/5-things-non-profits-can-learn-from-subscription-based-services/) - Nonprofits face membership challenges, but successful models like CrossFit gyms and LinkedIn Premium show people are eager to pay for value.
- [What if there aren't any "best practices"?](https://robbiekellmanbaxter.com/blog/what-if-there-arent-any-best-practices/) - Many strategists rely on best practices, but in today’s evolving market, there's no clear rule book, leaving them navigating uncharted territory with uncertainty.
- [Robbie's Rules of Thumb: When Free Makes Sense](https://robbiekellmanbaxter.com/blog/robbies-rules-of-thumb-when-free-makes-sense/) - Offering something for free? Make sure it leads to revenue. Attracting customers is great, but without a business model, it's just building "freesters."
- [Post-Retirement Consulting: A Great Option for Many](https://robbiekellmanbaxter.com/blog/post-retirement-consulting-a-great-option-for-many/) - Not ready for retirement? Consulting keeps your options open. Here are 10 reasons why it’s the perfect transition from the day-to-day grind of a full-time job.
- [Subscription Pricing For Harvard Case Studies--Another Changing Market](https://robbiekellmanbaxter.com/blog/subscription-pricing-for-harvard-case-studies-another-changing-market/) - In business school, case studies were easy to access through libraries or for a few dollars. But now, resources are evolving with digital transformations.
- [The Membership Economy & Non-Profits: 5 Things Every Executive Director Should Know About Building Loyalty](https://robbiekellmanbaxter.com/blog/the-membership-economy-non-profits-5-things-every-executive-director-should-know-about-building-loya/) - Here are 5 key things every executive director needs to know about the Membership Economy and building loyalty, engagement and word-of-mouth among constituents.
- [The Consulting Blues: Surviving A Slump](https://robbiekellmanbaxter.com/blog/the-consulting-blues-surviving-a-slump/) - Feeling burnt out while others thrive? Learn how to manage overwhelm and reclaim balance in your consulting practice.
- [Building your business pipeline](https://robbiekellmanbaxter.com/blog/building-your-business-pipeline/) - New consultants often prioritize clients over building a pipeline. Here’s why focusing on predictable cashflow first can set you up for long-term success.
- [Big Game Hunting](https://robbiekellmanbaxter.com/blog/big-game-hunting/) - Discover the challenges of keeping doors open when starting a new business, as a woman mentors a budding entrepreneur with diverse skills and expertise.
- [The Share Economy vs the Membership Economy](https://robbiekellmanbaxter.com/blog/the-share-economy-vs-the-membership-economy/) - I thought it might be helpful to explain the difference between the Share Economy and the Membership Economy.
- [The Membership Economy and Fitness](https://robbiekellmanbaxter.com/blog/the-membership-economy-and-sports/) - Want to stick with your exercise routine? Membership boosts motivation and helps you stay committed to your fitness goals.
- [How to handle interruptions](https://robbiekellmanbaxter.com/blog/how-to-handle-interruptions/) - When something unexpected happens while we are speaking, we can be annoyed, we can be distracted, or we can improvise with an open heart and win the room. Remember this violinist the next time things don't go exactly as planned!
- [When Freemium makes sense](https://robbiekellmanbaxter.com/blog/when-freemium-makes-sense/) - Offering something for free? Make sure it leads to revenue. Attracting customers is great, but without a business model, it's just building "freesters."
- [What is Relevant?](https://robbiekellmanbaxter.com/blog/what-is-relevant/) - Organizations often make the mistake of confusing the deliverable with the objective.
- [How to facilitate a meeting so you save time and get results](https://robbiekellmanbaxter.com/blog/how-to-facilitate-a-meeting-so-you-save-time-and-get-results/) - Stop wasting time in boring meetings! Learn how sending agendas in advance and other facilitation tips can boost productivity and engagement.
- [What it Really Means to be Customer-Centric as a Consultant](https://robbiekellmanbaxter.com/blog/what-it-really-means-to-be-customer-centric-as-a-consultant/) - Father & Son Contractors go beyond basics, offering full-service apartment turnovers. Here's why understanding customer needs makes all the difference.
- [Keith Haring and the Membership Economy](https://robbiekellmanbaxter.com/blog/keith-haring-and-the-membership-economy/) - Keith Haring's art teaches us about the Membership Economy. Learn how his subway chalk drawings became a powerful tool for cultural engagement.
- [How to Ask for a Testimonial](https://robbiekellmanbaxter.com/blog/how-to-ask-for-a-testimonial/) - Nurture your community and build authentic relationships. When you foster genuine connections, people are more likely to help you, and asking for help becomes easier.
- [How Grocers Should be Using Data](https://robbiekellmanbaxter.com/blog/how-grocers-should-be-using-data/) - Grocery stores have the data but lack creativity in building community. Learn why they’re missing opportunities for stronger, ongoing customer relationships.
- [The biggest mistake membership organizations make...a cautionary tale about libraries](https://robbiekellmanbaxter.com/blog/the-biggest-mistake-membership-organizations-makea-cautionary-tale-about-libraries/) - Librarians missed the digital transformation wave. Discover how libraries and Google both aim to make information accessible and affordable to all.
- [How to write a book (You can do it! Here's how!)](https://robbiekellmanbaxter.com/blog/how-to-write-a-book-you-can-do-it-heres-how/) - Explore the top 10 surprises and lessons learned from writing The Membership Economy—insights into the process.
- [Margaritas and Membership or the 3 Reasons Your Leads Aren't Converting Into Customers](https://robbiekellmanbaxter.com/blog/margaritas-and-membership/) - When your funnel looks like a margarita glass—wide at the top but narrowing quickly—it means many people know about you, but few engage further. This could be due to three possible reasons.
- [What Makes a Great CMO?](https://robbiekellmanbaxter.com/blog/what-makes-a-great-cmo/) - Great CMOs know their market and offerings. Discover how the "how" and "where" of reaching audiences have changed in today’s marketing landscape.
- [More Technology or Less? What's a Consultant to Do?](https://robbiekellmanbaxter.com/blog/more-technology-or-less-whats-a-consultant-to-do/) - Learn how to leverage technology while maintaining personal connections. Insights from Doug Devitre’s Screen-to-Screen Selling enrich this discussion.
- [Dipping Your Toe or Diving In--Getting Started in Consulting](https://robbiekellmanbaxter.com/blog/dipping-your-toe-or-diving-in-getting-started-in-consulting/) - Diving into consulting can be daunting. I started small, telling a few people, and eased into the process. Here’s why toe-dipping works for new consultants.
- [The Physical Membership Economy](https://robbiekellmanbaxter.com/blog/the-physical-membership-economy/) - The physical membership economy is when people's membership includes physical product. For the most part, there are flavors: subscription boxes or replenishment models
- [Enterprise SaaS (B2B) and The Membership Economy](https://robbiekellmanbaxter.com/blog/enterprise-saas-b2b-and-the-membership-economy/) - Learn how B2B SaaS organizations can leverage the Membership Economy to drive growth, engagement, and long-term value.
- [To Refund or Not?](https://robbiekellmanbaxter.com/blog/to-refund-or-not/) - You should be thoughtful about refund policies because they can create tremendous goodwill and mitigate customer support efforts.
- [What to do if it's "Out of Scope"](https://robbiekellmanbaxter.com/blog/what-to-do-if-its-out-of-scope/) - Handle out-of-scope client requests with ease by understanding their needs and framing responses in the context of what's best for them.
- [Can we talk about subscription fatigue?](https://robbiekellmanbaxter.com/blog/can-we-talk-about-subscription-fatigue/) - Subscription fatigue is real. From music to machinery, here are three key reasons why subscribers are frustrated with the growing subscription model.
- [A big untapped opportunity for SaaS companies](https://robbiekellmanbaxter.com/blog/a-big-untapped-opportunity-for-saas-companies/) - At a recent talk to SaaS CEOs, a CEO raised a question about my onboarding section in The Membership Economy. Here's the insight I shared with him.
- [Why manufacturing is about to be disrupted by the Membership Economy](https://robbiekellmanbaxter.com/blog/why-manufacturing-is-about-to-be-disrupted-by-the-membership-economy/) - Discover how a product manager at an enterprise software company saw the future in Software-as-a-Service and why it made so much sense. Learn the journey!
- [The secret to successful subscription businesses](https://robbiekellmanbaxter.com/blog/the-secret-to-successful-subscription-businesses/) - From cars to tech to everyday services, subscription pricing is reshaping industries. Learn how businesses are using it to build lasting, disruption-proof relationships.
- [How to Save a Bundle on Legal Advice](https://robbiekellmanbaxter.com/blog/how-to-save-a-bundle-on-legal-advice/) - On the first day of high school, teachers talked rules, not subjects. Here’s what I learned about expectations and discipline early in my academic journey.
- [How Subscriptions Have Made Relaxing Easier than Ever](https://robbiekellmanbaxter.com/blog/how-subscriptions-have-made-relaxing-easier-than-ever/) - Subscriptions have reshaped how we consume entertainment. Learn how this shift benefits both creators and viewers in today’s world.
- [Is it Ethical to Build a Forever Transaction with Customers?](https://robbiekellmanbaxter.com/blog/is-it-ethical-to-build-a-forever-transaction-with-customers/) - Is it ethical to create addictive products? Discover how Silicon Valley companies are designing experiences that drive behavior modification.
- [Your Annual Subscription Model Check-Up: 10 Questions to Ask Yourself Now](https://robbiekellmanbaxter.com/blog/your-annual-subscription-model-check-up-10-questions-to-ask-yourself-now/) - Your subscription model is thriving. Now, audit your business and assess opportunities and risks to ensure continued success
- [Crystal Ball: The World of Subscriptions in 2020](https://robbiekellmanbaxter.com/blog/crystal-ball-the-world-of-subscriptions-in-2020/) - New year, new predictions! Check out my thoughts on the future of subscription and membership models from the final chapter of THE FOREVER TRANSACTION.
- [Seven Steps to Better Personal Relationships](https://robbiekellmanbaxter.com/blog/seven-steps-to-better-personal-relationships/) - Wondering if you should discuss availability before or after exploring a potential client’s needs? Learn the best approach to managing inquiries effectively.
- [What's in The Forever Transaction Book, and Why I Wrote It](https://robbiekellmanbaxter.com/blog/whats-in-the-forever-transaction-book-and-why-i-wrote-it/) - Five years ago, I wrote The Membership Economy to highlight a key shift: moving from transactions to building relationships with tools like subscriptions.
- [Making the Case for a Subscription-Based Business](https://robbiekellmanbaxter.com/blog/making-the-case-for-a-subscription-based-business/) - Launching a subscription service? Take 2–12 weeks to lay a strong foundation before diving in. Here’s why preparation is key to success.
- ["Free" is a Tactic, Not a Strategy](https://robbiekellmanbaxter.com/blog/free-is-a-tactic-not-a-strategy/) - Explore the pros and cons of offering a 30-day free trial for new members. Learn how to balance value and retention for long-term success.
- [Subscription Boxes: A Great Gift Idea?](https://robbiekellmanbaxter.com/blog/subscription-boxes-a-great-gift-idea/) - Niche subscription boxes make thoughtful gifts. Discover why a personalized subscription could be the ideal present for someone special in your life.
- [Kepler’s Books: A Story of A Local Business and the Membership Economy](https://robbiekellmanbaxter.com/blog/keplers-books-a-story-of-a-local-business-and-the-membership-economy/) - Discover the story behind my love for Kepler's and the special launch of The Forever Transaction at my favorite bookstore in this excerpt from The Membership Economy.
- [Walking the Generational Tightrope: How To Keep Older Members Happy and Also Draw In Younger Ones](https://robbiekellmanbaxter.com/blog/walking-the-generational-tightrope-how-to-keep-older-members-happy-and-also-draw-in-younger-ones/) - Think millennials aren’t joiners or don’t pay for news? Think again. Learn how to engage younger audiences and revitalize your membership strategy!
- [What's Up with All the Coffee Subscriptions?](https://robbiekellmanbaxter.com/blog/whats-up-with-all-the-coffee-subscriptions/) - Panera’s coffee subscription isn’t unique. Brands like Burger King and Cumberland Farms are also driving loyalty. Here's why changing behavior is the key.
- [The 6 Most Common Setbacks Faced by Scaling Subscription Businesses...and How to Recover](https://robbiekellmanbaxter.com/blog/the-6-most-common-setbacks-faced-by-scaling-subscription-businesses-and-how-to-recover/) - Discover how Bonnier AB, a centuries-old media company, thrives by adapting to change with a subscription model for sustained success.
- [Zoom: A Company Building Forever Transactions (and Some Tips for Distance Learning, Collaboration & Presentations)](https://robbiekellmanbaxter.com/blog/zoom-a-company-building-forever-transactions-and-some-tips-for-distance-learning-collaboration-presentations/) - Zoom’s highest tier has been a game-changer for staying connected with clients and family while traveling. Discover why it’s worth the investment.
- [In Crisis, What Should be Free(mium)?](https://robbiekellmanbaxter.com/blog/in-crisis-what-should-be-freemium/) - Stay informed! Major publishers like The Atlantic, WSJ, and Bloomberg offer free access to coronavirus content—no subscription needed.
- [How to Hold Onto Your Customers in a Crisis--and For the Long Term](https://robbiekellmanbaxter.com/blog/how-to-hold-onto-your-customers-in-a-crisis-and-for-the-long-term/) - Subscription businesses thrive during crises. Discover how to create lasting relationships and retain customers through forever transactions and steady revenue.
- [10 Ways to Reduce Subscription Churn --Even Now](https://robbiekellmanbaxter.com/blog/10-ways-to-reduce-subscription-churn-even-now/) - In tough times, subscription-based businesses thrive. Learn how long-term relationships and subscription pricing offer resilience during market challenges.
- [How Influencers, Subject Matter Experts and Small Business Owners Can Build Subscription Revenue](https://robbiekellmanbaxter.com/blog/how-influencers-subject-matter-experts-and-small-business-owners-can-build-subscription-revenue/) - As Facebook and Microsoft cancel large events, many organizations are going "virtual only." Discover how this shift is reshaping the future of business.
- [The Future of Live Gatherings and What It Means for Your Forever Transaction](https://robbiekellmanbaxter.com/blog/the-future-of-live-gatherings-and-what-it-means-for-your-forever-transaction/) - A few weeks ago, Facebook announced they're canceling any large physical events with 50 or more people through June 2021. (Some they'll hold as virtual events.) Microsoft announced something similar. Many organizations are allowing no business travel through at least June of this year. It looks like many organizations are going to be “virtual only”
- [How to Build a Subscription Membership Around Your Learning Content](https://robbiekellmanbaxter.com/blog/how-to-build-a-subscription-membership-around-your-learning-content/) - Learn how to navigate the transformation in adult learning and create a successful membership model. Discover best practices and tips for subscription pricing.
- [Maybe the Secret to Advertising is...Subscriptions?](https://robbiekellmanbaxter.com/blog/maybe-the-secret-to-advertising-is-subscriptions/) - Choose your pricing lane wisely. Subscription pricing aligns with ongoing customer needs, driving value for both the subscriber and your organization.
- [Making the Most of Your Time](https://robbiekellmanbaxter.com/blog/making-the-most-of-your-time/) - At 16, I worked at my father's law firm and learned the meaning of nepotism. Discover how this experience shaped my work ethic and perspective.
- [How to Harness the Power of A Mission-Driven Movement Through Membership](https://robbiekellmanbaxter.com/blog/how-to-harness-the-power-of-a-mission-driven-movement-through-membership/) - Leaders with powerful missions are driving change. Today’s initiatives are organically attracting attention and making an impact.
- [Inspirato’s Brad Handler on Revamping a Thousand-Year-Old Industry](https://robbiekellmanbaxter.com/blog/inspirato-brad-handler/) - Brad Handler shares how Inspirato blends membership and subscription with luxury travel. Learn about their strategic approach, celebrating failure, and strong member relationships.
- [Building Community in the Membership Economy with Gina Bianchini of MightyNetworks](https://robbiekellmanbaxter.com/blog/building-community-in-the-membership-economy-with-gina-bianchini-of-mightynetworks/) - Gina Bianchini shares insights on community's role in the Membership Economy. Learn how it shapes brand loyalty and connections in this LinkedIn Live session.
- [Amazon Prime vs Walmart Plus](https://robbiekellmanbaxter.com/blog/amazon-prime-vs-walmart-plus/) - How does BestBuy Beta compare with Amazon Prime, Walmart+, Costco and other Premium Memberships?
- [Thrive Global’s Jennifer Mazzon: Building a Forever Transaction through Subscription Products](https://robbiekellmanbaxter.com/blog/thrive-global-jennifer-mazzon/) - Learn to build digital subscription products, foster customer-centricity, and identify superusers with insights from Jennifer Mazzon of Thrive Global.
- [Points-Based vs Premium Loyalty Programs (or Wendy's vs Burger King )](https://robbiekellmanbaxter.com/blog/points-based-vs-premium-loyalty-programs-or-wendys-vs-burger-king/) - Wendy's launches a points-based loyalty program to drive engagement and recover from a significant income drop. Discover how memberships are crucial to their strategy.
- [Peak Prosperity’s Adam Taggart](https://robbiekellmanbaxter.com/blog/peak-prosperity-adam-taggart/) - Discover how Adam Taggart grew a superuser community for Peak Prosperity, creating a tribe of engaged members and handling rapid growth without outside funding.
- [A&E Networks' Piper Rosenshein on Standing Out as a Niche Player in the Streaming Wars](https://robbiekellmanbaxter.com/blog/ae-networks-piper-rosenshein/) - Discover tips for building customer-centric digital subscriptions, minimizing cannibalization, and managing recurring revenue during change with A+E Networks.
- [Apple ONE (Or the Pros and Cons of Subscription Bundles, Rundles and Partnerships)](https://robbiekellmanbaxter.com/blog/apple-one-or-the-pros-and-cons-of-subscription-bundles-rundles-and-partnerships/) - Apple's rumored bundling strategy will combine Music, TV+, Arcade, iCloud, and more. Here's why this could be a game-changer, just like Amazon Prime.
- [HP Instant Ink's Anthony Napolitano: Reinventing the Razor & Razorblades Model by Focusing on Subscriber Outcomes](https://robbiekellmanbaxter.com/blog/hp-anthony-napolitano/) - Explore HP's Instant Ink, intrapreneurship, managing a physical subscription, maximizing customer value, and thriving amid business changes.
- [Online Teaching, The Forever Transaction and The Global Pandemic](https://robbiekellmanbaxter.com/blog/online-teaching-the-forever-transaction-and-the-global-pandemic/) - Explore the work of Emory's Daniel McCarthy and how his research intersects with the world of subscriptions, loyalty, and membership.
- [INMA’s Greg Piechota on the News Industry’s Big Bet on Reader Revenue](https://robbiekellmanbaxter.com/blog/inma-greg-piechota/) - Discover why subscriptions and reader revenue are vital amid declining ad sales, insights across industries, advertiser models, and customer-centric strategies.
- [How to Scope and Define an Internship](https://robbiekellmanbaxter.com/blog/how-to-scope-and-define-an-internship/) - New subscription businesses refine product-market fit with labor-intensive strategies before investing in tech infrastructure for scaling.
- [Emory University’s Dan McCarthy on a New Approach to Valuing Companies](https://robbiekellmanbaxter.com/blog/emory-dan-mccarthy/) - Learn from Dan McCarthy on customer lifetime value, company valuation, and how these factors affect subscription businesses. Tune in for expert insights!
- [Don't You Hate When They Hide the Cancel Button?](https://robbiekellmanbaxter.com/blog/dont-you-hate-when-they-hide-the-cancel-button/) - Cancel Anytime centers on a "membership mindset," prioritizing long-term relationships and the trust that drives subscriber loyalty.
- [Charity: water’s MZ Goodman on Bringing Subscriptions to the Nonprofit World](https://robbiekellmanbaxter.com/blog/charity-water-mz-goodman/) - Learn how MZ Goodman applies subscription model best practices to a nonprofit, raises millions with a 20-minute video, and builds a Forever Promise for donors.
- [Bain’s Stuart Berman on the Power of The NPS Loyalty Forum in Deepening Client Relationships Between Engagements](https://robbiekellmanbaxter.com/blog/bain-and-company-stu-berman/) - Explore NPS Loyalty Forum’s success, building customer-centricity, private executive communities, and deepening key customer relationships with subscriptions.
- [Vena’s Hunter Madeley on Driving Engagement in a B2B Subscription Business](https://robbiekellmanbaxter.com/blog/vena-hunter-madeley/) - Vena CEO Hunter Madeley talks B2B SaaS success, onboarding for loyalty, and why "methodology before technology" matters for business growth.
- [Mighty Network’s Gina Bianchini on How to Create a Community Worth Subscribing to](https://robbiekellmanbaxter.com/blog/mighty-networks-gina-bianchini/) - Gina Bianchini discusses building community for Forever Transactions, layering in value like content, courses, and subscription commerce.
- [10 Tips For Product Managers to Optimize Your Subscription App](https://robbiekellmanbaxter.com/blog/10-tips-for-product-managers-to-optimize-your-subscription-app/) - Now that your subscription app is live, focus on optimizing benefits for existing users and expanding your subscriber base for continued growth.
- [Next Gen Subscriptions (or The Membership Economy, Part 2)](https://robbiekellmanbaxter.com/blog/next-gen-subscriptions-or-the-membership-economy-part-2/) - What’s next for subscriptions? Learn how to build in an interconnected world and stay ahead in this evolving market.
- [Rethinking Your 2021 Sales Kick Off With a Membership Mindset](https://robbiekellmanbaxter.com/blog/rethinking-your-2021-sales-kick-off-with-a-membership-mindset/) - Explore the rise of MOOCs: accessible online courses with unlimited participation, offering quality content from the world's leading experts.
- [2020 Reading List for Subscription Practitioners](https://robbiekellmanbaxter.com/blog/2020-reading-list-for-subscription-practitioners/) - Since The Forever Transaction launched, I've received many book recommendations! Discover top reads on membership mindsets, subscriptions, and customer success.
- [The Subscription Model is Set to Disrupt Manufacturing. Here are 3 Mindset Shifts Leaders Will Need to Make](https://robbiekellmanbaxter.com/blog/the-subscription-model-is-set-to-disrupt-manufacturing-here-are-3-mindset-shifts-leaders-will-need-to-make/) - Start thinking of the people you serve as members who “belong” to your organization—and this means that they trust you to do right by them. That trust is necessary in driving a forever transaction, and what makes your customers never want to leave.
- [B2B Subscription Secrets for Sales: How to Build a Forever Transaction with Your Customer](https://robbiekellmanbaxter.com/blog/b2b-subscription-secrets-for-sales-how-to-build-a-forever-transaction-with-your-customer/) - Selling is hard. You have to find the prospects, attract their attention, build their trust, understand their needs and goals, and then get them to sign the agreement. It's much easier to keep the customers you have, and focus on extending and expanding that relationship. That's why there's been an explosion in the "Anything-as-a-service" models
- [The 3Cs of Today's Subscriptions](https://robbiekellmanbaxter.com/blog/the-3cs-of-todays-subscriptions/) - Discover how Content, Community, and Commerce drive value for new subscription offerings. Learn why these benefits are essential to your success.
- [30 Days to a Stronger Network in 2021](https://robbiekellmanbaxter.com/blog/30-days-to-a-stronger-network-in-2021/) - Networking doesn't have to be stressful. Learn how to overcome the discomfort and build valuable professional connections with ease.
- [YPO's Scott Mordell on a Subscription that Makes CEOs into Superusers](https://robbiekellmanbaxter.com/blog/ypos-scott-mordell-on-a-subscription-that-makes-ceos-into-superusers/) - Scott Mordell shares how he formed peer-to-peer relationships at YPO and how it taught him to value his personal life, communication skills, and leadership.
- [Steve Cakebread, Author Of "The IPO Playbook," On Taking Your Subscription Business Public](https://robbiekellmanbaxter.com/blog/steve-cakebread-author-of-the-ipo-playbook-on-taking-your-subscription-business-public/) - Steve Cakebread discusses how you can take your subscription business public and tell your subscription story in a way that investors will understand.
- [What Public, Private & Independent Schools Can Learn about Membership from Silicon Valley Subscription Companies.](https://robbiekellmanbaxter.com/blog/what-public-private-independent-schools-can-learn-about-membership-from-silicon-valley-subscription-companies/) - The past year has been a difficult one for schools. It sometimes seems like everything’s in flux. Many families have changed strategies. Some have left traditional schools to join neighborhood pods. Others have gone from independent schools to public schools to save money. At the same time, some public school families have gone private, fleeing
- [Rethinking the Forever Promise of Higher Education in the Membership Economy](https://robbiekellmanbaxter.com/blog/rethinking-the-forever-promise-of-higher-education-in-the-membership-economy/) - Explore the rise of MOOCs: accessible online courses with unlimited participation, offering quality content from the world's leading experts.
- [CrossFit's Eric Roza on Taking Over a Beloved Membership Organization After a Crisis, and Keeping the Magic](https://robbiekellmanbaxter.com/blog/crossfits-eric-roza-on-taking-over-a-beloved-membership-organization-after-a-crisis-and-keeping-the-magic/) - How do you take over a membership organization after a crisis? CrossFit’s Eric Roza has the story and experience, sharing with us the stragegy in this episode.
- [Why Customer Success Matters For Subscriptions With Gainsight CEO Nick Mehta](https://robbiekellmanbaxter.com/blog/why-customer-success-matters-for-subscriptions-with-gainsight-ceo-nick-mehta/) - Nick Mehta, CEO of Gainsight shares a moment with Robbie Kellman Baxter to talk about the importance of customer success in the subscription business model.
- [Six Ways to Optimize Success in a B2B or even a B2B2C Situation with Your SaaS Model](https://robbiekellmanbaxter.com/blog/six-ways-to-optimize-success-in-a-b2b-or-even-a-b2b2c-situation-with-your-saas-model/) - Boost retention and expansion with these 6 strategies: reward your team, track usage, onboard well, and more for long-term success.
- [Tinder's Renate Nyborg on Going Global with Your Subscription Model](https://robbiekellmanbaxter.com/blog/tinders-renate-nyborg-on-going-global-with-your-subscription-model/) - Robbie Kellman Baxter is joined by Tinder’s Renate Nyborg in a discussion about the challenges of expanding the subscription model to international markets.
- [5 Reasons NOT to Make Your Subscription "Like Netflix"​... and 1 Reason You Should](https://robbiekellmanbaxter.com/blog/5-reasons-not-to-make-your-subscription-like-netflix​-and-1-reason-you-should/) - Netflix is a true leader of the Membership Economy. Back in 2002 when I first started working with them, I fell in love with their business model. I loved their focus on doing one thing really well, their Forever Promise (FP). I describe that FP as "a huge selection of professionally created video content, delivered
- [Building a Content Machine to Support Your Subscribers with EntrepreneurOnFire's John Lee Dumas](https://robbiekellmanbaxter.com/blog/building-a-content-machine-to-support-your-subscribers-with-entrepreneuronfires-john-lee-dumas/) - Become the single best solution to a real problem. Join John Lee Dumas as he shares how he built EntrepreneurOnFire and a content machine to meet members' needs.
- [Freemium, Free Trial and Free Surprises with Elena Verna of Reforge. When Does It Make Sense to Give It Away, and When Doesn't It?](https://robbiekellmanbaxter.com/blog/freemium-free-trial-and-free-surprises-with-elena-verna-of-reforge-when-does-it-make-sense-to-give-it-away-and-when-doesnt-it/) - Reforge’s Elena Verna joins Robbie Kellman Baxter to talk about freemium offerings that drive real growth, improved revenue, and deeper customer connection.
- [6 Tips When Going Global with Your Subscription Model](https://robbiekellmanbaxter.com/blog/6-tips-when-going-global-with-your-subscription-model/) - Scaling your subscription model means going global. It's about more than translation or currencies—discover tactics for expanding into new markets.
- [How Good is Best Buy's New Premium Loyalty Program? And How Different is it from Amazon Prime, Walmart + and the others?](https://robbiekellmanbaxter.com/blog/how-good-is-best-buys-new-premium-loyalty-program-and-how-different-is-it-from-amazon-prime-walmart-and-the-others/) - How does BestBuy Beta compare with Amazon Prime, Walmart+, Costco and other Premium Memberships?
- [Developing a Minimum Viable Subscription Product at Nike with Dave Cobban](https://robbiekellmanbaxter.com/blog/developing-a-minimum-viable-subscription-product-at-nike-with-dave-cobban/) - Dave Cobban of Unbrkble sits down with Robbie Kellman Baxter in a conversation about what it takes to roll out successful subscription offers.
- [What is the Future of Loyalty Programs?](https://robbiekellmanbaxter.com/blog/what-is-the-future-of-loyalty-programs/) - For the last 50 years, "Loyalty" has been synonymous with Points Programs, driving engagement in hospitality and retail businesses.
- [Subscription Learnings from Apple, VMware and GitLab with Xiaohe Li](https://robbiekellmanbaxter.com/blog/subscription-learnings-from-apple-vmware-and-gitlab-with-xiaohe-li/) - Xiaohe Li of GitLab joins Robbie Kellman Baxter in a conversation about subscription pricing, pricing strategy, and pricing innovation.
- [Will Subscriptions Work Forever? The Future of a Popular Pricing Tactic](https://robbiekellmanbaxter.com/blog/will-subscriptions-work-forever-the-future-of-a-popular-pricing-tactic/) - Subscription fatigue is real. Explore why some feel pricing isn't justified and how Product/Market Fit issues impact customer perceptions of subscriptions.
- [How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch](https://robbiekellmanbaxter.com/blog/how-strava-built-a-subscription-business-within-a-social-platform-with-strava-cro-david-lorsch/) - We discuss how Strava decided what should be free vs. paid, and how to guide members to make the most of their subscription membership.
- [What Features Should be Free and What Should be Paid in a Freemium Subscription?](https://robbiekellmanbaxter.com/blog/what-features-should-be-free-and-what-should-be-paid-in-a-freemium-subscription/) - What features should be freemium (aka free forever) and what features should go behind the paywall.
- [How Profit and Purpose are Combining to Create New 21st Century Iconic D2C Companies Like Tesla, The RealReal and Bellwether Coffee with DBL Ventures' Ira Ehrenpreis](https://robbiekellmanbaxter.com/blog/how-profit-and-purpose-are-combining-to-create-new-21st-century-iconic-d2c-companies-like-tesla-the-realreal-and-bellwether-coffee-with-dbl-ventures-ira-ehrenpreis/) - Ira Ehrenpreis discusses the growing focus on ESG issues and its impact on consumer sentiment, drawing from his experience investing in mission-driven businesses.
- [How to Reinvent Your Organization as a Member-driven Movement with Ariel Zirulnick of The Membership Puzzle Project](https://robbiekellmanbaxter.com/blog/how-to-reinvent-your-organization-as-a-member-driven-movement-with-ariel-zirulnick-of-the-membership-puzzle-project/) - Ariel Zirulnick of The Membership Puzzle Project sits down with Robbie to discuss MPP’s goals and share member-driven advice to help your organization grow.
- [Small Is Beautiful - Niching Down Your Subscription to Grow Faster with Mindful.org CEO Bryan Welch](https://robbiekellmanbaxter.com/blog/small-is-beautiful-niching-down-your-subscription-to-grow-faster-with-mindful-org-ceo-bryan-welch/) - Bryan Welch, CEO of Mindful, joins this episode to discuss how niching your subscription can improve your engagement and lead to growth for your business.
- [7 Kinds of People to Have in Your Network](https://robbiekellmanbaxter.com/blog/7-kinds-of-people-to-have-in-your-network/) - There’s a joke about a guy crawling under a streetlamp, searching for his keys. When asked why, he says, "I dropped them on the bridge." The question: Why look here?
- [How the "Daily Homepage for the World's Largest Industry" is Rethinking the Future of Travel with Skift's Rafat Ali](https://robbiekellmanbaxter.com/blog/how-the-daily-homepage-for-the-worlds-largest-industry-is-rethinking-the-future-of-travel-with-skifts-rafat-ali/) - Rafat Ali of Skift.com joins Robbie to discuss rethinking the future of travel and Skift’s role in the future.
- [Beyond Subscriptions - Pricing for Impact with Harvard Business School/Esade Professor Marco Bertini](https://robbiekellmanbaxter.com/blog/beyond-subscriptions-pricing-for-impact-with-harvard-business-school-esade-professor-marco-bertini/) - Guest Marco Bertini, a professor marketing at both Esade and the Harvard Business School joins Robbie to talk about pricing for impact via subscriptions.
- [Getting Good at Goodbyes: Optimizing for Retention from Hello With Patrick Campbell, CEO of ProfitWell](https://robbiekellmanbaxter.com/blog/getting-good-at-goodbyes-optimizing-for-retention-from-hello-with-patrick-campbell-ceo-of-profitwell/) - Patrick Campbell of ProfitWell joins Robbie to discuss the strategies you can do to optimize revenue and retention in subscription-based businesses.
- [Subscriptions that Combine Hardware and Software with Ben Foster, Chief Product Officer of WHOOP](https://robbiekellmanbaxter.com/blog/subscriptions-that-combine-hardware-and-software-with-ben-foster-chief-product-officer-of-whoop/) - The first wave of the Membership Economy was mostly digital-- software, content, and services. But increasingly we’re seeing subscriptions around physical products. Challenges abound when manufacturing comes into play, especially with the pricing model. Many companies are selling the physical product and then offering subscriptions as an add-on. Examples include Peloton, where much of the
- [Midi Health's Joanna Strober on the Ultimate Forever Transaction—Healthcare](https://robbiekellmanbaxter.com/blog/midi-healths-joanna-strober-on-the-ultimate-forever-transaction-healthcare/) - Joanna Strober of Midi Health chats with Robbie about how they’re revolutionizing D2C healthcare through their virtual-care platform for women in mid-life.
- [Resources for Business Development & Partnership Strategy](https://robbiekellmanbaxter.com/blog/resources-for-business-development-partnership-strategy/) - Delivering on a forever promise and maximizing business potential often requires partners. But who builds out those crucial relationships?
- [The Role of Subscription Pricing in Association Membership](https://robbiekellmanbaxter.com/blog/the-role-of-subscription-pricing-in-association-membership/) - Subscription is a pricing tactic. It is not a strategy. Not by itself. It’s important to remember this distinction when you’re designing subscription-based membership offerings for your association.
- [Why BMW is Selling Heated Seat Subscriptions and What It Means for Consumers and Car Companies](https://robbiekellmanbaxter.com/blog/why-bmw-is-selling-heated-seat-subscriptions-and-what-it-means-for-consumers-and-car-companies/) - Automotive manufacturers are diving into the world of recurring revenue. What does this mean for consumers? And what does it mean for automotive manufacturers?
- [What it Means that Netflix is Incorporating Ads into their Subscription Tiers](https://robbiekellmanbaxter.com/blog/what-it-means-that-netflix-is-incorporating-ads-into-their-subscription-tiers/) - Netflix is committed to exploring innovative ways to rethink advertising and create greater value for both the advertisers and the viewers, building on their subscription expertise.
- [Building an Educational Subscription at Scale with LinkedIn Learning’s Jill Raines](https://robbiekellmanbaxter.com/blog/building-an-educational-subscription-at-scale-with-linkedin-learnings-jill-raines/) - In this conversation, Jill Raines and I explore LinkedIn's ecosystem, LinkedIn Learning, professional development subscriptions, and pricing options for consumers and enterprises.
- [The Secret to Building Great Subscriptions with Leading Silicon Valley Product Builder, Tom Willerer](https://robbiekellmanbaxter.com/blog/the-secret-to-building-great-subscriptions-with-leading-silicon-valley-product-builder-tom-willerer/) - Tom Willerer, product leader at Netflix, Opendoor, and Coursera, shares why understanding the problem you're solving is crucial before building your subscription product.
- [How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham](https://robbiekellmanbaxter.com/blog/how-a-subscription-can-smooth-the-lumps-in-b2b-services-with-ddis-dr-tacy-byham/) - Learn how subscriptions can smooth out the lumps in B2B services, how to put together the right team with the right mindset for subscriptions, and how to keep up the momentum
- [Lessons in “Service-First Product Leadership” from Ford, PlayStation and Beyond with Ross McGregor](https://robbiekellmanbaxter.com/blog/lessons-in-service-first-product-leadership-from-ford-playstation-and-beyond-with-ross-mcgregor/) - We discussed hoow to put together the business case that merits a strategic bet on subscriptions, how to build support across the organization from the beginning, and when it’s time to scale the experiments.
- [Scaling a Bootstrapped Membership with James Schramko](https://robbiekellmanbaxter.com/blog/scaling-a-bootstrapped-membership-with-james-schramko/) - Learn why bundling too much into your subscription can cost you members, how to use technology to support a global community, and why a tiered ascension model sometimes leaves money on the table.
- [Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing](https://robbiekellmanbaxter.com/blog/using-behavioral-data-in-subscriptions-with-nancy-harhut/) - Learn how behavioral science can help you get more from your marketing spend
- [Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+](https://robbiekellmanbaxter.com/blog/learn-how-to-bring-membership-to-the-mass-market-with-venessa-yates-svp-gm-of-walmart/) - Learn Walmart+'s secrets to growth, value delivery, and boosting engagement with consumer-focused strategies and smart partnerships.
- [How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK](https://robbiekellmanbaxter.com/blog/how-membership-is-transforming-magazines-with-katie-vanneck-smith-ceo-of-hearst-uk/) - Master platform building for brand launches, AI's role in publishing, and the unique forever promise of news vs. niche content. Tune in now!
- [How to Price for Both B2B and B2C Subscriptions with American Home Shield’s Braeden Russell](https://robbiekellmanbaxter.com/blog/how-to-price-for-both-b2b-and-b2c-subscriptions-with-american-home-shields-braeden-russell/) - Learn how to balance the pricing needs of your B2B and B2C members, when to bill monthly versus annually, and how you can use pricing to drive loyalty among your best members.
- [Subscription Pricing for Value with Mark Stiving](https://robbiekellmanbaxter.com/blog/subscription-pricing-for-value-with-mark-stiving/) - In this conversation, we talk about the difference between a ‘Will I’ decision, and a ‘Which one’ decision, how to raise prices, and why so many product prices end in nine.
- [Loyalty 3.0 with Euromonitor International’s Nadejda Popova, PhD](https://robbiekellmanbaxter.com/blog/loyalty-3-0-with-euromonitor-internationals-nadejda-popova-phd/) - Learn how consumer expectations have changed since COVID, why personalization is so important, and where subscriptions fit in the broader loyalty landscape.
- [Season Three Wrap-Up and Season Four Sneak Peak](https://robbiekellmanbaxter.com/blog/subscription-stories-season-three-wrap-up/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”2px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”2371.1px” custom_padding=”0px||26px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://robbiekellmanbaxter.com/wp-content/uploads/2022/06/Subscription-Stories-Titles-169.png” title_text=”Subscription Stories Titles %91169%93″ admin_label=”Image” _builder_version=”4.17.4″ _module_preset=”default” width=”100%” custom_padding=”|43px||39px||” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] We packed a lot into this Season 3. There’s truly something for everyone.
- [Subscription Stories Season Two Wrap-Up](https://robbiekellmanbaxter.com/blog/season-two-wrapup/) - [et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”2px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] As we wrap up Season 2, we’re reflecting on the amazing guests we had, and all of the wisdom that was shared. We covered best practices in pricing, scaling and supporting your
- [How To Subscribe & Rate The Podcast](https://robbiekellmanbaxter.com/blog/how-to-subscribe-rate-the-podcast/) - Thanks for subscribing! Rate us 5-stars on Apple Podcasts and subscribe to Subscription Stories on your favorite app.
- [25 Reasons to Call Your Mentor](https://robbiekellmanbaxter.com/blog/25-reasons-to-call-your-mentor/) - Inspired by my post on "25 Reasons to Call Your Mentor," my friend and fellow Master Mentor, Dan Weedin, wrote 25 more. There are only 35 certified by Alan Weiss globally, and this community has been a tremendous resource for me.
- [](https://robbiekellmanbaxter.com/blog/i-went-walking-today-with-a-friend-of-mine-who-is-well-known-as-a-tech-industry-thought-leader-her-blogs-tweets-and-speeche/) - I went walking today with a friend of mine who is well known as a tech industry thought leader. Her blogs, tweets and speeches have won awards all over the place. Her brand is well defined, value proposition clear and network is huge and strong. But one thing is holding her back in her consulting
- [](https://robbiekellmanbaxter.com/blog/as-i-work-on-my-book-the-membership-economy-i-have-received-many-questions-from-independent-consultants-asking-how-they-ca/) - As I work on my book, The Membership Economy, I have received many questions from independent consultants, asking how they can incorporate principles of membership and subscription to grow their reach and the value that they can provide to their own communities. Here are seven ways even the smallest, leanest community is able to win
- [The Problem with the Big Reveal](https://robbiekellmanbaxter.com/blog/the-problem-with-the-big-reveal/) - In the Membership Economy, members prefer small, constant changes. Avoid big reveals to keep loyalty intact and reduce the risk of cancellations.
- [](https://robbiekellmanbaxter.com/blog/i-recently-got-a-question-about-configuration-vs-customization-in-the-membership-economy-i-point-out-that-ownership-is-abou/) - I recently got a question about configuration vs customization. In The Membership Economy, I point out that ownership is about customization, but membership is about configuration. In software, customization requires professional services to do, and can't be "reset" but the sky's the limit. Configuration means the product has been designed to be used in different
- [Thanks Mike!](https://robbiekellmanbaxter.com/blog/thanks-mike/) - A burst of new posts here at On Marketing Strategy, inspired by my friend Mike. Thanks to his encouragement, I'm blogging more frequently again!
- [](https://robbiekellmanbaxter.com/blog/fresh-from-an-inspiring-talk-with-financial-engines-ceo-jeff-maggioncalda-and-founder-joe-grundfest-who-is-also-a-professor/) - Fresh from an inspiring talk with Financial Engines CEO Jeff Maggioncalda and Founder Joe Grundfest (who is also a professor at the Law School and former Commissioner of the SEC, as well as a bunch of other impressive accomplishments)--part of our Stanford GSB Strategy Brakfast Series. As a follow-up, just booked 4 great speakers from
- [Marketing your Research](https://robbiekellmanbaxter.com/blog/marketing-your-research/) - Harness vast data to tackle major challenges, from global issues to connecting customers with products. Discover solutions rooted in research and marketing.
- [Great company: Bonobo's](https://robbiekellmanbaxter.com/blog/great-company-bonobos/) - Discover Bonobos: premium men's pants with amazing quality and ninja-level customer service. A stellar example of sticking to core expertise!

## Pages

- [Home](https://robbiekellmanbaxter.com/) - Build predictable recurring revenue with subscription pricing strategies from the world's leading expert. Trusted by Microsoft, Netflix, and 100+ companies.
- [Media & Events](https://robbiekellmanbaxter.com/media-events/) - Explore subscription media insights from Robbie Kellman Baxter. Featured in Harvard Business Review, WSJ, and top industry podcasts.
- [About](https://robbiekellmanbaxter.com/about/) - Meet Robbie Kellman Baxter, subscription pricing consultant who has helped 100+ companies across 20+ industries build sustainable recurring revenue models.
- [Podcast](https://robbiekellmanbaxter.com/podcast/) - Learn subscription business model strategies from industry leaders. Listen to Subscription Stories podcast for insights on building lasting customer relationships.
- [Free Downloads](https://robbiekellmanbaxter.com/freedownloads/) - Free downloads to grow your subscription business. From Netflix to Spotify, over the past few years, subscription models have become a powerful and productive business model in the digital economy.
- [Contact](https://robbiekellmanbaxter.com/contact/) - Ready to optimize your subscription pricing strategy? Contact Robbie Kellman Baxter for expert consulting, speaking, and advisory services.
- [The Membership Economy](https://robbiekellmanbaxter.com/the-membership-economy/) - Navigate the subscription economy with the book that started it all. Learn strategies used by Netflix, Amazon, and industry leaders to build recurring revenue.
- [The Forever Transaction](https://robbiekellmanbaxter.com/the-forever-transaction/) - Master digital community building and subscription success with The Forever Transaction. Your blueprint for sustainable customer relationships and growth.
- [Blog](https://robbiekellmanbaxter.com/blog/) - Discover proven subscription revenue strategies and best practices. Expert insights on pricing, retention, and scaling subscription businesses.
- [Consulting](https://robbiekellmanbaxter.com/consulting/) - Transform your business with proven memberships and subscriptions strategies. Get expert consulting from the leading authority on subscription models.
- [Speaking](https://robbiekellmanbaxter.com/speaking/) - Energize your event with insights on membership business model strategies from the expert who coined "The Membership Economy." Book your keynote today.
- [Site Map](https://robbiekellmanbaxter.com/site-map/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”] Home » Site Map [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]PostsWelcome!When (whether) to charge consumers for online subscriptionsGreat company: Bonobo’sWhen do
- [Privacy Policy](https://robbiekellmanbaxter.com/privacy-policy/) - Your privacy is important to Peninsula Strategies. Please read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use, and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have
- [Mentoring](https://robbiekellmanbaxter.com/mentoring/) - If you are running a small professional services business and want to grow your revenue and profitability while reducing your labor intensity, Robbie can help you leverage your advanced degrees and specialized expertise to build a thriving solopreneurship.
- [Clients](https://robbiekellmanbaxter.com/clients/) - Robbie Kellman Baxter has keynoted dozens of events, including global “leadership” and “innovation” conferences, annual association board meetings and conferences, internal corporate events and corporate-sponsored customer events.
- [Terms and Conditions](https://robbiekellmanbaxter.com/terms-and-conditions/) - By visiting and using this website, you agree that you have read, understood, and agree to the following Terms and Conditions of Use by Peninsula Strategies, LLC. Intellectual Property This website includes materials protected by intellectual property laws, including without limitation written text, logos, photos, videos, music, art, designs, and/or graphics. You may view, download,
- [The Membership Manifesto](https://robbiekellmanbaxter.com/the-membership-manifesto/) - Learn how to build forever transactions with your customers.
- [Growth Strategies for Subscription-Based Businesses](https://robbiekellmanbaxter.com/growth-strategies-for-subscription-based-businesses/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.16) 0%|rgba(0,0,0,0.1) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.16)” background_color_gradient_end=”rgba(0,0,0,0.1)” background_image=”https://robbiekellmanbaxter.com/wp-content/uploads/2019/10/membershipmanifesto.jpg” custom_padding=”76px|0px|14px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”9px|||||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Poppins|700|||||||” header_text_color=”#e02b20″ header_font_size=”60px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]Growth Strategies for Subscription-Based Businesses[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”26px”
- [3 Tips for Onboarding New Subscribers (Resource Page)](https://robbiekellmanbaxter.com/3-tips-for-onboarding-new-subscribers-download-page/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.16) 0%|rgba(0,0,0,0.1) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.16)” background_color_gradient_end=”rgba(0,0,0,0.1)” background_image=”https://robbiekellmanbaxter.com/wp-content/uploads/2019/10/membershipmanifesto.jpg” custom_padding=”89px|0px|87px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Poppins|600|||||||” header_text_color=”#e02b20″ header_font_size=”60px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]Three Tips for Onboarding New Subscribers[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default”
- [The MBA's Guide to Independent Consulting](https://robbiekellmanbaxter.com/the-mbas-guide-to-independent-consulting/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.16) 0%|rgba(0,0,0,0.1) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.16)” background_color_gradient_end=”rgba(0,0,0,0.1)” background_image=”https://robbiekellmanbaxter.com/wp-content/uploads/2019/10/membershipmanifesto.jpg” custom_padding=”110px|0px|110px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Poppins|600|||||||” header_text_color=”#e02b20″ header_font_size=”60px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]The MBA’s Guide to Independent Consulting[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#ffffff”
- [Media Kit](https://robbiekellmanbaxter.com/media-kit/) - [et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Page Header” _builder_version=”4.16″ background_image=”https://robbiekellmanbaxter.com/wp-content/uploads/2019/10/mediakit.jpg” animation_direction=”top” global_colors_info=”{}”][et_pb_fullwidth_header title=”Media Kit” text_orientation=”center” admin_label=”Hero Section” _builder_version=”4.27.4″ title_font=”|700|||||||” title_text_color=”#ffffff” title_font_size=”60px” title_line_height=”1.4em” content_font_size=”22px” content_line_height=”1.8em” subhead_font=”||||” background_color=”rgba(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.19) 0%|rgba(0,0,0,0.34) 100%” background_color_gradient_start=”rgba(0,0,0,0.19)” background_color_gradient_end=”rgba(0,0,0,0.34)” custom_button_one=”on” button_one_text_size=”16px” button_one_bg_color=”#6eba01″ button_one_border_width=”2px” button_one_border_color=”#6eba01″ button_one_border_radius=”0″ button_one_letter_spacing=”2″ button_one_font=”Montserrat|||on|” button_one_use_icon=”off” custom_button_two=”on” button_two_text_size=”16px” button_two_border_width=”2px” button_two_border_color=”#ffffff” button_two_border_radius=”0″ button_two_letter_spacing=”2″ button_two_font=”Montserrat|||on|” button_two_use_icon=”off” module_alignment=”left” custom_padding=”||0px|||” animation_style=”fade” title_font_size_tablet=”50px” title_font_size_phone=”40px” title_font_size_last_edited=”on|desktop” title_text_shadow_style=”preset2″ button_one_text_color_hover=”#6eba01″ button_two_text_color_hover=”#6eba01″
- [The Forever Transaction - Chapter 8](https://robbiekellmanbaxter.com/the-forever-transaction-chapter-8/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.16) 0%|rgba(0,0,0,0.1) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.16)” background_color_gradient_end=”rgba(0,0,0,0.1)” background_image=”https://robbiekellmanbaxter.com/wp-content/uploads/2019/12/WC_RobbieKB-Hero4.jpg” custom_padding=”110px|0px|110px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Poppins|700|||||||” header_text_color=”#e02b20″ header_font_size=”60px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]FREE Download Chapter 8: Manage Emotions, Transform Culture and
- [Templates for Your Forever Transaction](https://robbiekellmanbaxter.com/templates-for-your-forever-transaction/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.16) 0%|rgba(0,0,0,0.1) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.16)” background_color_gradient_end=”rgba(0,0,0,0.1)” background_image=”https://robbiekellmanbaxter.com/wp-content/uploads/2019/10/membershipmanifesto.jpg” custom_padding=”76px|0px|14px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”9px|||||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Poppins|700|||||||” header_text_color=”#e02b20″ header_font_size=”60px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]Templates for Your Forever Transaction[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”26px”
- [Launch Your Subscription Business: A Step By Step Guide](https://robbiekellmanbaxter.com/launchguide/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.16) 0%|rgba(0,0,0,0.1) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.16)” background_color_gradient_end=”rgba(0,0,0,0.1)” background_image=”https://robbiekellmanbaxter.com/wp-content/uploads/2019/10/membershipmanifesto.jpg” custom_padding=”76px|0px|14px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”9px|||||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Poppins|700|||||||” header_text_color=”#e02b20″ header_font_size=”60px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]Launch Your Subscription Business: A Step By Step Guide[/et_pb_text][et_pb_text
- [7 Critical Growth Strategies- Resource Page Download](https://robbiekellmanbaxter.com/growth-strategies/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.16) 0%|rgba(0,0,0,0.1) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.16)” background_color_gradient_end=”rgba(0,0,0,0.1)” background_image=”https://robbiekellmanbaxter.com/wp-content/uploads/2019/10/membershipmanifesto.jpg” custom_padding=”89px|0px|87px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=” 7 Critical Growth Strategies for Subscription-Based Businesses ” content_phone=” 7 Critical Growth Strategies for Subscription-Based Businesses ” content_last_edited=”on|tablet” _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Poppins|600|||||||” header_text_color=”#e02b20″ header_font_size=”60px” header_line_height=”1.3em”

## Categories

- [Uncategorized](https://robbiekellmanbaxter.com/blog/category/uncategorized/)
- [B2C Marketing](https://robbiekellmanbaxter.com/blog/category/b2c-marketing/)
- [Customer Loyalty](https://robbiekellmanbaxter.com/blog/category/customer-loyalty/)
- [Membership Economy](https://robbiekellmanbaxter.com/blog/category/membership-economy/)
- [Strategy](https://robbiekellmanbaxter.com/blog/category/strategy/)
- [B2B Marketing](https://robbiekellmanbaxter.com/blog/category/b2b-marketing/)
- [Freemium](https://robbiekellmanbaxter.com/blog/category/freemium/)
- [Lead Generation](https://robbiekellmanbaxter.com/blog/category/lead-generation/)
- [Metrics](https://robbiekellmanbaxter.com/blog/category/metrics/)
- [Subscriptions](https://robbiekellmanbaxter.com/blog/category/subscriptions/)
- [Shameless Plug](https://robbiekellmanbaxter.com/blog/category/shameless-plug/)
- [Pricing](https://robbiekellmanbaxter.com/blog/category/pricing/)
- [Industry Assessment](https://robbiekellmanbaxter.com/blog/category/industry-assessment/)
- [Personal](https://robbiekellmanbaxter.com/blog/category/personal/)
- [Leadership](https://robbiekellmanbaxter.com/blog/category/leadership/)
- [Ethics](https://robbiekellmanbaxter.com/blog/category/ethics/)
- [Consumer](https://robbiekellmanbaxter.com/blog/category/consumer/)
- [Social Media](https://robbiekellmanbaxter.com/blog/category/social-media/)
- [Viral Marketing](https://robbiekellmanbaxter.com/blog/category/viral-marketing/)
- [Sales](https://robbiekellmanbaxter.com/blog/category/sales/)
- [Business of Consulting](https://robbiekellmanbaxter.com/blog/category/business-of-consulting/)
- [Behavioral Economics](https://robbiekellmanbaxter.com/blog/category/behavioral-economics/)
- [SMB](https://robbiekellmanbaxter.com/blog/category/smb/)
- [Books](https://robbiekellmanbaxter.com/blog/category/books/)
- [Market Strategy](https://robbiekellmanbaxter.com/blog/category/market-strategy/)
- [Pricing Discipline](https://robbiekellmanbaxter.com/blog/category/pricing-discipline/)
- [Scoping Projects](https://robbiekellmanbaxter.com/blog/category/scoping-projects/)
- [Getting Started](https://robbiekellmanbaxter.com/blog/category/getting-started/)
- [Marketing](https://robbiekellmanbaxter.com/blog/category/marketing/)
- [Mentoring](https://robbiekellmanbaxter.com/blog/category/mentoring/)
- [Resources for Consultants](https://robbiekellmanbaxter.com/blog/category/resources-for-consultants/)
- [Disciplined Marketing](https://robbiekellmanbaxter.com/blog/category/disciplined-marketing/)
- [Networking](https://robbiekellmanbaxter.com/blog/category/networking/)
- [Managing Your Business](https://robbiekellmanbaxter.com/blog/category/managing-your-business/)
- [Positioning](https://robbiekellmanbaxter.com/blog/category/positioning/)
- [Case Studies](https://robbiekellmanbaxter.com/blog/category/case-studies/)
- [Culture](https://robbiekellmanbaxter.com/blog/category/culture/)
- [Retention](https://robbiekellmanbaxter.com/blog/category/retention/)
- [Forever Transaction](https://robbiekellmanbaxter.com/blog/category/forever-transaction/)
- [Scaling](https://robbiekellmanbaxter.com/blog/category/scaling/)
- [Podcast](https://robbiekellmanbaxter.com/blog/category/podcast/)
- [Education](https://robbiekellmanbaxter.com/blog/category/education/)
- [Season 1](https://robbiekellmanbaxter.com/blog/category/podcast/season-1/)
- [Season 3](https://robbiekellmanbaxter.com/blog/category/podcast/season-3/)
- [Season 4](https://robbiekellmanbaxter.com/blog/category/podcast/season-4/)
- [Season 5](https://robbiekellmanbaxter.com/blog/category/podcast/season-5/)
- [Season 6](https://robbiekellmanbaxter.com/blog/category/podcast/season-6/)
- [Season 7](https://robbiekellmanbaxter.com/blog/category/podcast/season-7/)

## Tags

- [Refund policy](https://robbiekellmanbaxter.com/blog/tag/refund-policy/)
- [membership economy](https://robbiekellmanbaxter.com/blog/tag/membership-economy/)
- [strategy](https://robbiekellmanbaxter.com/blog/tag/strategy/)
- [retail](https://robbiekellmanbaxter.com/blog/tag/retail/)
- [online services](https://robbiekellmanbaxter.com/blog/tag/online-services/)
- [cusotmer support](https://robbiekellmanbaxter.com/blog/tag/cusotmer-support/)
- [SaaS](https://robbiekellmanbaxter.com/blog/tag/saas/)
- [Onboarding](https://robbiekellmanbaxter.com/blog/tag/onboarding/)
- [Customer Success](https://robbiekellmanbaxter.com/blog/tag/customer-success/)
- [Robbie Kellman Baxter](https://robbiekellmanbaxter.com/blog/tag/robbie-kellman-baxter/)
- [Salesforce](https://robbiekellmanbaxter.com/blog/tag/salesforce/)
- [B2B](https://robbiekellmanbaxter.com/blog/tag/b2b/)
- [freemium](https://robbiekellmanbaxter.com/blog/tag/freemium/)
- [subscription](https://robbiekellmanbaxter.com/blog/tag/subscription/)
- [subscribe & save](https://robbiekellmanbaxter.com/blog/tag/subscribe-save/)
- [Stitch Fix](https://robbiekellmanbaxter.com/blog/tag/stitch-fix/)
- [peninsula strategies](https://robbiekellmanbaxter.com/blog/tag/peninsula-strategies/)
- [pricing](https://robbiekellmanbaxter.com/blog/tag/pricing/)
- [digital](https://robbiekellmanbaxter.com/blog/tag/digital/)
- [online](https://robbiekellmanbaxter.com/blog/tag/online/)
- [recurring revenue](https://robbiekellmanbaxter.com/blog/tag/recurring-revenue/)
- [membership](https://robbiekellmanbaxter.com/blog/tag/membership/)
- [loyalty](https://robbiekellmanbaxter.com/blog/tag/loyalty/)
- [CMO](https://robbiekellmanbaxter.com/blog/tag/cmo/)
- [Professional Development](https://robbiekellmanbaxter.com/blog/tag/professional-development/)
- [Marketing](https://robbiekellmanbaxter.com/blog/tag/marketing/)
- [Chief Marketing Officer](https://robbiekellmanbaxter.com/blog/tag/chief-marketing-officer/)
- [Marketing Strategy](https://robbiekellmanbaxter.com/blog/tag/marketing-strategy/)
- [Funnel](https://robbiekellmanbaxter.com/blog/tag/funnel/)
- [Acquisition](https://robbiekellmanbaxter.com/blog/tag/acquisition/)
- [Retention](https://robbiekellmanbaxter.com/blog/tag/retention/)
- [Lead Generation](https://robbiekellmanbaxter.com/blog/tag/lead-generation/)
- [Lead Nurturing](https://robbiekellmanbaxter.com/blog/tag/lead-nurturing/)
- [Libraries](https://robbiekellmanbaxter.com/blog/tag/libraries/)
- [Innovation](https://robbiekellmanbaxter.com/blog/tag/innovation/)
- [Transformation](https://robbiekellmanbaxter.com/blog/tag/transformation/)
- [Google](https://robbiekellmanbaxter.com/blog/tag/google/)
- [Member Rewards](https://robbiekellmanbaxter.com/blog/tag/member-rewards/)
- [Safeway](https://robbiekellmanbaxter.com/blog/tag/safeway/)
- [Whole Foods Markets](https://robbiekellmanbaxter.com/blog/tag/whole-foods-markets/)
- [Mobile Apps](https://robbiekellmanbaxter.com/blog/tag/mobile-apps/)
- [Grocery](https://robbiekellmanbaxter.com/blog/tag/grocery/)
- [Pilates](https://robbiekellmanbaxter.com/blog/tag/pilates/)
- [#membershipeconomy](https://robbiekellmanbaxter.com/blog/tag/membershipeconomy/)
- [entrepreneurs](https://robbiekellmanbaxter.com/blog/tag/entrepreneurs/)
- [business](https://robbiekellmanbaxter.com/blog/tag/business/)
- [Michele Fulkerson](https://robbiekellmanbaxter.com/blog/tag/michele-fulkerson/)
- [community](https://robbiekellmanbaxter.com/blog/tag/community/)
- [Keith Haring](https://robbiekellmanbaxter.com/blog/tag/keith-haring/)
- [Consulting](https://robbiekellmanbaxter.com/blog/tag/consulting/)
- [Sub-contractors](https://robbiekellmanbaxter.com/blog/tag/sub-contractors/)
- [facilitation](https://robbiekellmanbaxter.com/blog/tag/facilitation/)
- [meetings](https://robbiekellmanbaxter.com/blog/tag/meetings/)
- [efficiency](https://robbiekellmanbaxter.com/blog/tag/efficiency/)
- [agenda](https://robbiekellmanbaxter.com/blog/tag/agenda/)
- [relevance](https://robbiekellmanbaxter.com/blog/tag/relevance/)
- [product offering](https://robbiekellmanbaxter.com/blog/tag/product-offering/)
- [subscriptions](https://robbiekellmanbaxter.com/blog/tag/subscriptions/)
- [Seth Kahan](https://robbiekellmanbaxter.com/blog/tag/seth-kahan/)
- [Professional Associations](https://robbiekellmanbaxter.com/blog/tag/professional-associations/)
- [Association Transformation](https://robbiekellmanbaxter.com/blog/tag/association-transformation/)
- [Subscription Model](https://robbiekellmanbaxter.com/blog/tag/subscription-model/)
- [Subscription Economy](https://robbiekellmanbaxter.com/blog/tag/subscription-economy/)
- [Sports](https://robbiekellmanbaxter.com/blog/tag/sports/)
- [CrossFit Palo Alto](https://robbiekellmanbaxter.com/blog/tag/crossfit-palo-alto/)
- [CFPA](https://robbiekellmanbaxter.com/blog/tag/cfpa/)
- [Yoga](https://robbiekellmanbaxter.com/blog/tag/yoga/)
- [Giselle Mari](https://robbiekellmanbaxter.com/blog/tag/giselle-mari/)
- [Share Economy](https://robbiekellmanbaxter.com/blog/tag/share-economy/)
- [Sharing Economy](https://robbiekellmanbaxter.com/blog/tag/sharing-economy/)
- [KFNX](https://robbiekellmanbaxter.com/blog/tag/kfnx/)
- [IMI TechTalk](https://robbiekellmanbaxter.com/blog/tag/imi-techtalk/)
- [Non-profit](https://robbiekellmanbaxter.com/blog/tag/non-profit/)
- [Philanthropy](https://robbiekellmanbaxter.com/blog/tag/philanthropy/)
- [Business Model](https://robbiekellmanbaxter.com/blog/tag/business-model/)
- [Women](https://robbiekellmanbaxter.com/blog/tag/women/)
- [careers](https://robbiekellmanbaxter.com/blog/tag/careers/)
- [MBA](https://robbiekellmanbaxter.com/blog/tag/mba/)
- [Stanford](https://robbiekellmanbaxter.com/blog/tag/stanford/)
- [GSB](https://robbiekellmanbaxter.com/blog/tag/gsb/)
- [Free](https://robbiekellmanbaxter.com/blog/tag/free/)
- [best practices](https://robbiekellmanbaxter.com/blog/tag/best-practices/)
- [social media](https://robbiekellmanbaxter.com/blog/tag/social-media/)
- [vint serf](https://robbiekellmanbaxter.com/blog/tag/vint-serf/)
- [nonprofit](https://robbiekellmanbaxter.com/blog/tag/nonprofit/)
- [museum](https://robbiekellmanbaxter.com/blog/tag/museum/)
- [professional association](https://robbiekellmanbaxter.com/blog/tag/professional-association/)
- [church](https://robbiekellmanbaxter.com/blog/tag/church/)
- [religion](https://robbiekellmanbaxter.com/blog/tag/religion/)
- [communication](https://robbiekellmanbaxter.com/blog/tag/communication/)
- [iphone](https://robbiekellmanbaxter.com/blog/tag/iphone/)
- [texting](https://robbiekellmanbaxter.com/blog/tag/texting/)
- [business communication](https://robbiekellmanbaxter.com/blog/tag/business-communication/)
- [business email](https://robbiekellmanbaxter.com/blog/tag/business-email/)
- [Work ethic](https://robbiekellmanbaxter.com/blog/tag/work-ethic/)
- [brooks robinson](https://robbiekellmanbaxter.com/blog/tag/brooks-robinson/)
- [Vindicia](https://robbiekellmanbaxter.com/blog/tag/vindicia/)
- [turnover](https://robbiekellmanbaxter.com/blog/tag/turnover/)
- [Disney](https://robbiekellmanbaxter.com/blog/tag/disney/)
- [AARP](https://robbiekellmanbaxter.com/blog/tag/aarp/)
- [American Express](https://robbiekellmanbaxter.com/blog/tag/american-express/)
- [Liz Chavez Lynch](https://robbiekellmanbaxter.com/blog/tag/liz-chavez-lynch/)
- [Ciphora Herman](https://robbiekellmanbaxter.com/blog/tag/ciphora-herman/)
- [Sarah Friar](https://robbiekellmanbaxter.com/blog/tag/sarah-friar/)
- [CFO](https://robbiekellmanbaxter.com/blog/tag/cfo/)
- [Women's Initiative Network](https://robbiekellmanbaxter.com/blog/tag/womens-initiative-network/)
- [Stanford GSB](https://robbiekellmanbaxter.com/blog/tag/stanford-gsb/)
- [Deans](https://robbiekellmanbaxter.com/blog/tag/deans/)
- [Saloner](https://robbiekellmanbaxter.com/blog/tag/saloner/)
- [Jaedicke](https://robbiekellmanbaxter.com/blog/tag/jaedicke/)
- [Joss](https://robbiekellmanbaxter.com/blog/tag/joss/)
- [Miller](https://robbiekellmanbaxter.com/blog/tag/miller/)
- [Spence](https://robbiekellmanbaxter.com/blog/tag/spence/)
- [Legacy](https://robbiekellmanbaxter.com/blog/tag/legacy/)
- [Vision](https://robbiekellmanbaxter.com/blog/tag/vision/)
- [evening with five deans](https://robbiekellmanbaxter.com/blog/tag/evening-with-five-deans/)
- [Asteroids](https://robbiekellmanbaxter.com/blog/tag/asteroids/)
- [new market opportunities](https://robbiekellmanbaxter.com/blog/tag/new-market-opportunities/)
- [Digital Marketing](https://robbiekellmanbaxter.com/blog/tag/digital-marketing/)
- [Trends of 2013](https://robbiekellmanbaxter.com/blog/tag/trends-of-2013/)
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- [Gamification](https://robbiekellmanbaxter.com/blog/tag/gamification/)
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- [launching mobile apps](https://robbiekellmanbaxter.com/blog/tag/launching-mobile-apps/)
- [product audit](https://robbiekellmanbaxter.com/blog/tag/product-audit/)
- [Robbie Kellman Baxter Peninsula Strategies Freemium Bustos Vosper](https://robbiekellmanbaxter.com/blog/tag/robbie-kellman-baxter-peninsula-strategies-freemium-bustos-vosper/)
- [Robbie Baxter](https://robbiekellmanbaxter.com/blog/tag/robbie-baxter/)
- [Netflix](https://robbiekellmanbaxter.com/blog/tag/netflix/)
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- [Fortune 100](https://robbiekellmanbaxter.com/blog/tag/fortune-100/)
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- [Apple](https://robbiekellmanbaxter.com/blog/tag/apple/)
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- [google 20%](https://robbiekellmanbaxter.com/blog/tag/google-20/)
- [naming](https://robbiekellmanbaxter.com/blog/tag/naming/)
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- [Alan Weiss](https://robbiekellmanbaxter.com/blog/tag/alan-weiss/)
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- [Payments](https://robbiekellmanbaxter.com/blog/tag/payments/)
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- [Olympics and Marketing](https://robbiekellmanbaxter.com/blog/tag/olympics-and-marketing/)
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- [Nestle Crunch](https://robbiekellmanbaxter.com/blog/tag/nestle-crunch/)
- [viral marketing](https://robbiekellmanbaxter.com/blog/tag/viral-marketing/)
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- [Dan Roam](https://robbiekellmanbaxter.com/blog/tag/dan-roam/)
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- [Avatar](https://robbiekellmanbaxter.com/blog/tag/avatar/)
- [Pricing Models](https://robbiekellmanbaxter.com/blog/tag/pricing-models/)
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- [stealthmode partners](https://robbiekellmanbaxter.com/blog/tag/stealthmode-partners/)
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- [Rosenzweig](https://robbiekellmanbaxter.com/blog/tag/rosenzweig/)
- [Virtual Currencies](https://robbiekellmanbaxter.com/blog/tag/virtual-currencies/)
- [Event](https://robbiekellmanbaxter.com/blog/tag/event/)
- [Speaking](https://robbiekellmanbaxter.com/blog/tag/speaking/)
- [Operation gratitude](https://robbiekellmanbaxter.com/blog/tag/operation-gratitude/)
- [social media marketing](https://robbiekellmanbaxter.com/blog/tag/social-media-marketing/)
- [facebook](https://robbiekellmanbaxter.com/blog/tag/facebook/)
- [twitter](https://robbiekellmanbaxter.com/blog/tag/twitter/)
- [Bling Nation Financing](https://robbiekellmanbaxter.com/blog/tag/bling-nation-financing/)
- [VC](https://robbiekellmanbaxter.com/blog/tag/vc/)
- [B Round](https://robbiekellmanbaxter.com/blog/tag/b-round/)
- ["Andrew Grove" "Only the Paranoid Survive" "bootstrap" "entrepreneurs"](https://robbiekellmanbaxter.com/blog/tag/andrew-grove-only-the-paranoid-survive-bootstrap-entrepreneurs/)
- [LinkedIn](https://robbiekellmanbaxter.com/blog/tag/linkedin/)
- [Competitive Analysis](https://robbiekellmanbaxter.com/blog/tag/competitive-analysis/)
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- [speech](https://robbiekellmanbaxter.com/blog/tag/speech/)
- ["Chris Anderson" "Free The Future of a Radical Price" "pricing strategy"](https://robbiekellmanbaxter.com/blog/tag/chris-anderson-free-the-future-of-a-radical-price-pricing-strategy/)
- [Professional Services Pricing](https://robbiekellmanbaxter.com/blog/tag/professional-services-pricing/)
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- [Jigsaw](https://robbiekellmanbaxter.com/blog/tag/jigsaw/)
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- [interim management](https://robbiekellmanbaxter.com/blog/tag/interim-management/)
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- [Supersize Me](https://robbiekellmanbaxter.com/blog/tag/supersize-me/)
- [An Inconvenient Truth](https://robbiekellmanbaxter.com/blog/tag/an-inconvenient-truth/)
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- ["lifetime customer value"](https://robbiekellmanbaxter.com/blog/tag/lifetime-customer-value/)
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- [Predictably Irrational](https://robbiekellmanbaxter.com/blog/tag/predictably-irrational/)
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- [restaurant](https://robbiekellmanbaxter.com/blog/tag/restaurant/)
- [mySMB](https://robbiekellmanbaxter.com/blog/tag/mysmb/)
- [B2B marketplace](https://robbiekellmanbaxter.com/blog/tag/b2b-marketplace/)
- [network effect](https://robbiekellmanbaxter.com/blog/tag/network-effect/)
- [tiered pricing](https://robbiekellmanbaxter.com/blog/tag/tiered-pricing/)
- [online content](https://robbiekellmanbaxter.com/blog/tag/online-content/)
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- [email](https://robbiekellmanbaxter.com/blog/tag/email/)
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- [Bonobos](https://robbiekellmanbaxter.com/blog/tag/bonobos/)
- [men's trousers](https://robbiekellmanbaxter.com/blog/tag/mens-trousers/)
- [product focus](https://robbiekellmanbaxter.com/blog/tag/product-focus/)
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- [Barrons](https://robbiekellmanbaxter.com/blog/tag/barrons/)
- [New York Times](https://robbiekellmanbaxter.com/blog/tag/new-york-times/)
- [Ancestry.com](https://robbiekellmanbaxter.com/blog/tag/ancestry-com/)
- [Equifax](https://robbiekellmanbaxter.com/blog/tag/equifax/)
- [Brittanica](https://robbiekellmanbaxter.com/blog/tag/brittanica/)
- [YouSendIt](https://robbiekellmanbaxter.com/blog/tag/yousendit/)
- [Zoomerang](https://robbiekellmanbaxter.com/blog/tag/zoomerang/)
- [Phanfare](https://robbiekellmanbaxter.com/blog/tag/phanfare/)
- [SMB SaaS](https://robbiekellmanbaxter.com/blog/tag/smb-saas/)
- [Fred Wilson](https://robbiekellmanbaxter.com/blog/tag/fred-wilson/)
- [welcome](https://robbiekellmanbaxter.com/blog/tag/welcome/)
- [tiered subscription](https://robbiekellmanbaxter.com/blog/tag/tiered-subscription/)
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- [devitre](https://robbiekellmanbaxter.com/blog/tag/devitre/)
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- [Operationalization](https://robbiekellmanbaxter.com/blog/tag/operationalization/)
- [Scaling](https://robbiekellmanbaxter.com/blog/tag/scaling/)
- [Stepping Back](https://robbiekellmanbaxter.com/blog/tag/stepping-back/)
- [Working With Partners](https://robbiekellmanbaxter.com/blog/tag/working-with-partners/)
- [customers](https://robbiekellmanbaxter.com/blog/tag/customers/)
- [Entrepreneur On Fire](https://robbiekellmanbaxter.com/blog/tag/entrepreneur-on-fire/)
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- [Niching Down](https://robbiekellmanbaxter.com/blog/tag/niching-down/)
- [Ideal Consumer](https://robbiekellmanbaxter.com/blog/tag/ideal-consumer/)
- [Content Creation](https://robbiekellmanbaxter.com/blog/tag/content-creation/)
- [data-driven process](https://robbiekellmanbaxter.com/blog/tag/data-driven-process/)
- [business growth](https://robbiekellmanbaxter.com/blog/tag/business-growth/)
- [analytics team](https://robbiekellmanbaxter.com/blog/tag/analytics-team/)
- [free trials](https://robbiekellmanbaxter.com/blog/tag/free-trials/)
- [paid content](https://robbiekellmanbaxter.com/blog/tag/paid-content/)
- [growth leader](https://robbiekellmanbaxter.com/blog/tag/growth-leader/)
- [Culture](https://robbiekellmanbaxter.com/blog/tag/culture/)
- [Competition](https://robbiekellmanbaxter.com/blog/tag/competition/)
- [Walmart](https://robbiekellmanbaxter.com/blog/tag/walmart/)
- [audience impact](https://robbiekellmanbaxter.com/blog/tag/audience-impact/)
- [pivoting plans](https://robbiekellmanbaxter.com/blog/tag/pivoting-plans/)
- [customer behavior](https://robbiekellmanbaxter.com/blog/tag/customer-behavior/)
- [creative mind](https://robbiekellmanbaxter.com/blog/tag/creative-mind/)
- [business scaling](https://robbiekellmanbaxter.com/blog/tag/business-scaling/)
- [brand marketing](https://robbiekellmanbaxter.com/blog/tag/brand-marketing/)
- [GitLab](https://robbiekellmanbaxter.com/blog/tag/gitlab/)
- [Pricing Innovation](https://robbiekellmanbaxter.com/blog/tag/pricing-innovation/)
- [Streaming Wars](https://robbiekellmanbaxter.com/blog/tag/streaming-wars/)
- [legacy products](https://robbiekellmanbaxter.com/blog/tag/legacy-products/)
- [cannibalistic effect](https://robbiekellmanbaxter.com/blog/tag/cannibalistic-effect/)
- [content discovery](https://robbiekellmanbaxter.com/blog/tag/content-discovery/)
- [customer experience](https://robbiekellmanbaxter.com/blog/tag/customer-experience/)
- [shared passwords](https://robbiekellmanbaxter.com/blog/tag/shared-passwords/)
- [newsletters](https://robbiekellmanbaxter.com/blog/tag/newsletters/)
- [organizational development](https://robbiekellmanbaxter.com/blog/tag/organizational-development/)
- [newsrooms](https://robbiekellmanbaxter.com/blog/tag/newsrooms/)
- [audience engagement](https://robbiekellmanbaxter.com/blog/tag/audience-engagement/)
- [Social Network](https://robbiekellmanbaxter.com/blog/tag/social-network/)
- [Sports Community](https://robbiekellmanbaxter.com/blog/tag/sports-community/)
- [Motivating Athletes](https://robbiekellmanbaxter.com/blog/tag/motivating-athletes/)
- [Workout Tracking](https://robbiekellmanbaxter.com/blog/tag/workout-tracking/)
- [Digital Fitness](https://robbiekellmanbaxter.com/blog/tag/digital-fitness/)
- [audience reach](https://robbiekellmanbaxter.com/blog/tag/audience-reach/)
- [content generation](https://robbiekellmanbaxter.com/blog/tag/content-generation/)
- [storytelling](https://robbiekellmanbaxter.com/blog/tag/storytelling/)
- [transparency](https://robbiekellmanbaxter.com/blog/tag/transparency/)
- [market research strategy](https://robbiekellmanbaxter.com/blog/tag/market-research-strategy/)
- [journalism](https://robbiekellmanbaxter.com/blog/tag/journalism/)
- [sustainability](https://robbiekellmanbaxter.com/blog/tag/sustainability/)
- [environmental](https://robbiekellmanbaxter.com/blog/tag/environmental/)
- [green companies](https://robbiekellmanbaxter.com/blog/tag/green-companies/)
- [startups](https://robbiekellmanbaxter.com/blog/tag/startups/)
- [print business](https://robbiekellmanbaxter.com/blog/tag/print-business/)
- [paywall](https://robbiekellmanbaxter.com/blog/tag/paywall/)
- [magazine subscription](https://robbiekellmanbaxter.com/blog/tag/magazine-subscription/)
- [outdoor](https://robbiekellmanbaxter.com/blog/tag/outdoor/)
- [customer relationships](https://robbiekellmanbaxter.com/blog/tag/customer-relationships/)
- [D2C](https://robbiekellmanbaxter.com/blog/tag/d2c/)
- [customer metrics](https://robbiekellmanbaxter.com/blog/tag/customer-metrics/)
- [customer activity](https://robbiekellmanbaxter.com/blog/tag/customer-activity/)
- [travel industry](https://robbiekellmanbaxter.com/blog/tag/travel-industry/)
- [Bloomberg](https://robbiekellmanbaxter.com/blog/tag/bloomberg/)
- [digital media](https://robbiekellmanbaxter.com/blog/tag/digital-media/)
- [debranding](https://robbiekellmanbaxter.com/blog/tag/debranding/)
- [subscription-based services](https://robbiekellmanbaxter.com/blog/tag/subscription-based-services/)
- [growth model](https://robbiekellmanbaxter.com/blog/tag/growth-model/)
- [organizational structure](https://robbiekellmanbaxter.com/blog/tag/organizational-structure/)
- [customer-obsessed approach](https://robbiekellmanbaxter.com/blog/tag/customer-obsessed-approach/)
- [organizational goals](https://robbiekellmanbaxter.com/blog/tag/organizational-goals/)
- [values](https://robbiekellmanbaxter.com/blog/tag/values/)
- [sustainable growth](https://robbiekellmanbaxter.com/blog/tag/sustainable-growth/)
- [product design](https://robbiekellmanbaxter.com/blog/tag/product-design/)
- [software design](https://robbiekellmanbaxter.com/blog/tag/software-design/)
- [user interface design](https://robbiekellmanbaxter.com/blog/tag/user-interface-design/)
- [data analytics tools](https://robbiekellmanbaxter.com/blog/tag/data-analytics-tools/)
- [enterprise software](https://robbiekellmanbaxter.com/blog/tag/enterprise-software/)
- [customer](https://robbiekellmanbaxter.com/blog/tag/customer/)
- [pain points](https://robbiekellmanbaxter.com/blog/tag/pain-points/)
- [product](https://robbiekellmanbaxter.com/blog/tag/product/)
- [revenue model](https://robbiekellmanbaxter.com/blog/tag/revenue-model/)
- [Healthcare](https://robbiekellmanbaxter.com/blog/tag/healthcare/)
- [Chronic Condition](https://robbiekellmanbaxter.com/blog/tag/chronic-condition/)
- [Machine Learning](https://robbiekellmanbaxter.com/blog/tag/machine-learning/)
- [Democratization](https://robbiekellmanbaxter.com/blog/tag/democratization/)
- [HealthcareModel](https://robbiekellmanbaxter.com/blog/tag/healthcaremodel/)
- [optimizing retention](https://robbiekellmanbaxter.com/blog/tag/optimizing-retention/)
- [subscription revenue automation](https://robbiekellmanbaxter.com/blog/tag/subscription-revenue-automation/)
- [credit card failure](https://robbiekellmanbaxter.com/blog/tag/credit-card-failure/)
- [pricing experiment](https://robbiekellmanbaxter.com/blog/tag/pricing-experiment/)
- [value metrics](https://robbiekellmanbaxter.com/blog/tag/value-metrics/)
- [customer persona](https://robbiekellmanbaxter.com/blog/tag/customer-persona/)
- [physical products](https://robbiekellmanbaxter.com/blog/tag/physical-products/)
- [feature engagement](https://robbiekellmanbaxter.com/blog/tag/feature-engagement/)
- [wearable device](https://robbiekellmanbaxter.com/blog/tag/wearable-device/)
- [product leadership](https://robbiekellmanbaxter.com/blog/tag/product-leadership/)
- [peloton](https://robbiekellmanbaxter.com/blog/tag/peloton/)
- [best subscribers](https://robbiekellmanbaxter.com/blog/tag/best-subscribers/)
- [metrics](https://robbiekellmanbaxter.com/blog/tag/metrics/)
- [consumer behavior](https://robbiekellmanbaxter.com/blog/tag/consumer-behavior/)
- [women’s health](https://robbiekellmanbaxter.com/blog/tag/womens-health/)
- [mid life health](https://robbiekellmanbaxter.com/blog/tag/mid-life-health/)
- [forever transaction](https://robbiekellmanbaxter.com/blog/tag/forever-transaction/)
- [telehealth](https://robbiekellmanbaxter.com/blog/tag/telehealth/)
- [global growth](https://robbiekellmanbaxter.com/blog/tag/global-growth/)
- [advertising](https://robbiekellmanbaxter.com/blog/tag/advertising/)
- [behavioral design](https://robbiekellmanbaxter.com/blog/tag/behavioral-design/)
- [dark patterns](https://robbiekellmanbaxter.com/blog/tag/dark-patterns/)
- [regret test](https://robbiekellmanbaxter.com/blog/tag/regret-test/)
- [internal triggers](https://robbiekellmanbaxter.com/blog/tag/internal-triggers/)
- [external triggers](https://robbiekellmanbaxter.com/blog/tag/external-triggers/)
- [addictive subscriptions](https://robbiekellmanbaxter.com/blog/tag/addictive-subscriptions/)
- [growth IQ](https://robbiekellmanbaxter.com/blog/tag/growth-iq/)
- [internal system problem](https://robbiekellmanbaxter.com/blog/tag/internal-system-problem/)
- [pop-up team](https://robbiekellmanbaxter.com/blog/tag/pop-up-team/)
- [CFO perspective](https://robbiekellmanbaxter.com/blog/tag/cfo-perspective/)
- [house subscriptions](https://robbiekellmanbaxter.com/blog/tag/house-subscriptions/)
- [development educational platform](https://robbiekellmanbaxter.com/blog/tag/development-educational-platform/)
- [online learning](https://robbiekellmanbaxter.com/blog/tag/online-learning/)
- [ala carte model](https://robbiekellmanbaxter.com/blog/tag/ala-carte-model/)
- [professional certifications](https://robbiekellmanbaxter.com/blog/tag/professional-certifications/)
- [consumer relationships](https://robbiekellmanbaxter.com/blog/tag/consumer-relationships/)
- [enterprise business](https://robbiekellmanbaxter.com/blog/tag/enterprise-business/)
- [active churn](https://robbiekellmanbaxter.com/blog/tag/active-churn/)
- [continuous service](https://robbiekellmanbaxter.com/blog/tag/continuous-service/)
- [merchant acquirers](https://robbiekellmanbaxter.com/blog/tag/merchant-acquirers/)
- [billing systems](https://robbiekellmanbaxter.com/blog/tag/billing-systems/)
- [payment vendors](https://robbiekellmanbaxter.com/blog/tag/payment-vendors/)
- [multiple revenue streams](https://robbiekellmanbaxter.com/blog/tag/multiple-revenue-streams/)
- [freemium offers](https://robbiekellmanbaxter.com/blog/tag/freemium-offers/)
- [personalized commerce](https://robbiekellmanbaxter.com/blog/tag/personalized-commerce/)
- [conversion rate](https://robbiekellmanbaxter.com/blog/tag/conversion-rate/)
- [touch attribution](https://robbiekellmanbaxter.com/blog/tag/touch-attribution/)
- [media websites](https://robbiekellmanbaxter.com/blog/tag/media-websites/)
- [asynchronous chat](https://robbiekellmanbaxter.com/blog/tag/asynchronous-chat/)
- [annual memberships](https://robbiekellmanbaxter.com/blog/tag/annual-memberships/)
- [person-to-person interaction](https://robbiekellmanbaxter.com/blog/tag/person-to-person-interaction/)
- [veterinary care](https://robbiekellmanbaxter.com/blog/tag/veterinary-care/)
- [digital scaling](https://robbiekellmanbaxter.com/blog/tag/digital-scaling/)
- [in-person experience](https://robbiekellmanbaxter.com/blog/tag/in-person-experience/)
- [product manager](https://robbiekellmanbaxter.com/blog/tag/product-manager/)
- [consumer-oriented](https://robbiekellmanbaxter.com/blog/tag/consumer-oriented/)
- [conversion rates](https://robbiekellmanbaxter.com/blog/tag/conversion-rates/)
- [revenue responsibility](https://robbiekellmanbaxter.com/blog/tag/revenue-responsibility/)
- [pricing and packaging](https://robbiekellmanbaxter.com/blog/tag/pricing-and-packaging/)
- [pattern recognition](https://robbiekellmanbaxter.com/blog/tag/pattern-recognition/)
- [Mighty Networks](https://robbiekellmanbaxter.com/blog/tag/mighty-networks/)
- [Purpose Driven](https://robbiekellmanbaxter.com/blog/tag/purpose-driven/)
- [Subscription Community](https://robbiekellmanbaxter.com/blog/tag/subscription-community/)
- [Community Engagement](https://robbiekellmanbaxter.com/blog/tag/community-engagement/)
- [Software Analytics](https://robbiekellmanbaxter.com/blog/tag/software-analytics/)
- [Gender Differences](https://robbiekellmanbaxter.com/blog/tag/gender-differences/)
- [Ketogenic Diet](https://robbiekellmanbaxter.com/blog/tag/ketogenic-diet/)
- [Lifetime Value](https://robbiekellmanbaxter.com/blog/tag/lifetime-value/)
- [Five-Year Problem](https://robbiekellmanbaxter.com/blog/tag/five-year-problem/)
- [Customer-Centric Work](https://robbiekellmanbaxter.com/blog/tag/customer-centric-work/)
- [Customer Support](https://robbiekellmanbaxter.com/blog/tag/customer-support/)
- [CCO Maturity Model](https://robbiekellmanbaxter.com/blog/tag/cco-maturity-model/)
- [Increased Accountability](https://robbiekellmanbaxter.com/blog/tag/increased-accountability/)
- [Educational Content](https://robbiekellmanbaxter.com/blog/tag/educational-content/)
- [Buyer-Oriented Product](https://robbiekellmanbaxter.com/blog/tag/buyer-oriented-product/)
- [Product Leader](https://robbiekellmanbaxter.com/blog/tag/product-leader/)
- [Real Estate](https://robbiekellmanbaxter.com/blog/tag/real-estate/)
- [Customer Problem](https://robbiekellmanbaxter.com/blog/tag/customer-problem/)
- [Business Problem](https://robbiekellmanbaxter.com/blog/tag/business-problem/)
- [User Experience](https://robbiekellmanbaxter.com/blog/tag/user-experience/)
- [Learner Success](https://robbiekellmanbaxter.com/blog/tag/learner-success/)
- [European Expansion](https://robbiekellmanbaxter.com/blog/tag/european-expansion/)
- [One-Time Payment](https://robbiekellmanbaxter.com/blog/tag/one-time-payment/)
- [Cultural Differences](https://robbiekellmanbaxter.com/blog/tag/cultural-differences/)
- [Mathematical Approach](https://robbiekellmanbaxter.com/blog/tag/mathematical-approach/)
- [Measurement Problem](https://robbiekellmanbaxter.com/blog/tag/measurement-problem/)
- [Intervention Problem](https://robbiekellmanbaxter.com/blog/tag/intervention-problem/)
- [Basket Composition](https://robbiekellmanbaxter.com/blog/tag/basket-composition/)
- [Probability Models](https://robbiekellmanbaxter.com/blog/tag/probability-models/)
- [First Purchase](https://robbiekellmanbaxter.com/blog/tag/first-purchase/)
- [Value Nurturing](https://robbiekellmanbaxter.com/blog/tag/value-nurturing/)
- [Post-Sale](https://robbiekellmanbaxter.com/blog/tag/post-sale/)
- [Relationship Building](https://robbiekellmanbaxter.com/blog/tag/relationship-building/)
- [Cancel Button](https://robbiekellmanbaxter.com/blog/tag/cancel-button/)
- [Internal Credibility](https://robbiekellmanbaxter.com/blog/tag/internal-credibility/)
- [Macroeconomic Environment](https://robbiekellmanbaxter.com/blog/tag/macroeconomic-environment/)
- [ESG Sustainability](https://robbiekellmanbaxter.com/blog/tag/esg-sustainability/)
- [Circular Economy](https://robbiekellmanbaxter.com/blog/tag/circular-economy/)
- [Culture Readiness](https://robbiekellmanbaxter.com/blog/tag/culture-readiness/)
- [Forever Promise](https://robbiekellmanbaxter.com/blog/tag/forever-promise/)
- [State Laws](https://robbiekellmanbaxter.com/blog/tag/state-laws/)
- [Influencer Marketing](https://robbiekellmanbaxter.com/blog/tag/influencer-marketing/)
- [Federal Trade Commission](https://robbiekellmanbaxter.com/blog/tag/federal-trade-commission/)
- [Negative Option Rule](https://robbiekellmanbaxter.com/blog/tag/negative-option-rule/)
- [scaling membership](https://robbiekellmanbaxter.com/blog/tag/scaling-membership/)
- [pavilion](https://robbiekellmanbaxter.com/blog/tag/pavilion/)
- [community membership](https://robbiekellmanbaxter.com/blog/tag/community-membership/)
- [pavilion university](https://robbiekellmanbaxter.com/blog/tag/pavilion-university/)
- [global organization](https://robbiekellmanbaxter.com/blog/tag/global-organization/)
- [entrepreneurship](https://robbiekellmanbaxter.com/blog/tag/entrepreneurship/)