I recently gave a webinar entitled The Economics of Free. My host, Vindicia, is the leading provider of SaaS billing and marketing systems for digital content and services providers, and it was a lot of fun to field questions from their customers, who include dating...
I just finished reading Marc Benioff's book Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry. While it wasn't exactly a story (it was more of a list of short blurbs,...
Freemium is not a business model. It is a marketing tactic, and can be used effectively for 3 primary purposes: to build awareness and trial, to serve as a customer acquisition engine through referrals, or to help a business achieve a networked...
I will be hosting and moderating the following event. The planned location isn't big enough to accomodate the crowd, so we are moving to a bigger space, likely also at the Faculty Club. Please let me know if you plan to be there, so i can say hello!...
Free is not a Business Model. It's a Marketing Tactic As I prepare for tonight's talk on Free for B2B, I am rwminded of how many companies still think "giving product away" qualifies as a business strategy (at least until the IPO or...
