Media & Events

Learn more about Robbie’s research and ideas through her speeches, articles, and other featured media.

Featured Media


CFO Magazine: 

Why and How To Transition To A Subscription Business by Robbie Kellman Baxter and Daniel McCarthy

Brand Quarterly:

Mastering The Forever Transaction by Robbie Kellman Baxter


Every Business Can Be a Subscription Business  HBR IdeaCast, Harvard Business Review, July 21, 2020

The Forever Transaction Harvard Alumni Entrepreneur, June 19, 2020

The Importance Of The Membership Economy with Dov Baron, Leadership & Loyalty For Fortune 500 Executives, April 5, 2019


Ep.12: The Netflix-ication of Manufacturing Business Models AEM Thinking Forward, November 29, 2018

Marketing Matters Wharton Business Radio, University of Pennsylvania, August 23, 2017

Getting Your Customers To Stick EntreLeadership, September 22, 2016





  • November 29, 2018: Association of Equipment Managers (AEM) Annual Conference Of The Association of Equipment Manufacturers, Palm Beach, Florida
  • November 19-20, 2018: The Korea Creative Content Agency (KOCCA)StartupCon, Seoul, Korea
  • October 28-31, 2018: American Oil Chemists’ Society (AOCS) “What the Membership Economy Means For Fabric and Home Care Manufacturers” World Conference on Fabric and Home Care 2018, Boca Raton, Florida
  • October 16, 2018: Association of Equipment Managers (AEM) Growing Your Customer Base Conference, Purdue University, West Lafayette, Indiana
  • June 4, 2018: International News Media Association (INMA), World Congress of News Media, Washington, D.C.
  • May 31, 2018: Subscription Trade Association (SUBTA) Subscription Summit 2018, Denver, Colorado
  • April 18, 2018: International News Media Association (INMA), Media Subscriptions Summit London 2018, London, UK
  • February 19, 2018: Council of Engineering & Scientific Society Executives (CESSE) 2018 CESSE CEO Meeting, Cape Coral, Florida

Article Library


Podcast Library