Media & Events

Learn more about Robbie’s research and ideas through her speeches, articles, and other featured media.

Featured Media


CFO Magazine:

Why and How To Transition To A Subscription Business by Robbie Kellman Baxter and Daniel McCarthy

The Atlantic:

This Is Peak Subscription by Amanda Mull

DPR Magazin:

Does Freemium Still Matter? by Robbie Kellman Baxter

Article on Page 38

Associations Evolve: 2023 & Beyond

The Role of Subscription Pricing in Association Membership by Robbie Kellman Baxter

Article on Page 60


Robbie Kellman Baxter- Three Keys to Making Passive Revenue Building a Story Brand, September 28, 2020

“The Forever Transaction” author Robbie Kellman Baxter Jason & Scot Show, August 5, 2020

Every Business Can Be a Subscription Business HBR IdeaCast, Harvard Business Review, July 21, 2020

The Importance Of The Membership Economy with Dov Baron, Leadership & Loyalty For Fortune 500 Executives, April 5, 2019

Marketing Matters Wharton Business Radio, University of Pennsylvania, August 23, 2017

Getting Your Customers To Stick EntreLeadership, September 22, 2016





          • November 25, 2019: The Australasian Society of Association Executives (AuSAE), Member Experience Conference
          • November 14, 2019: ISDI Digital University International Seminar on Digital Transformation Silicon Valley, San Francisco, CA
          • September 26, 2019: Centana Growth Partners, CEO Roundtable, San Francisco, CA
          • September 24, 2019: Wikibrands, 52 Business Models of the Future, Webinar
          • August 7, 2019: Unilever, Retail CEO Workshop, Washington, DC
          • June 18-19, 2019: World of Business Ideas (WOBI) WOBI World Marketing and Sales Forum, Barcelona, Spain
          • June 12-13, 2019: World of Business Ideas (WOBI) WOBI World Marketing and Sales Forum, Milan, Italy
          • April 26, 2019: University of Notre Dame’s Mendoza College of Business The Ten Years Hence Speaker Series, University of Notre Dame, South Bend, Indiana
          • March 27, 2019: The Society For The Advancement Of Consulting “The Membership Economy” Breaking Through: Taking Your Business To The Next Level, Burlingame, California
          • January 30, 2019: (Private Corporation) Sales Kickoff 2019, Bellevue, Washington
  • November 29, 2018: Association of Equipment Managers (AEM) Annual Conference Of The Association of Equipment Manufacturers, Palm Beach, Florida
  • November 19-20, 2018: The Korea Creative Content Agency (KOCCA)StartupCon, Seoul, Korea
  • October 28-31, 2018: American Oil Chemists’ Society (AOCS) “What the Membership Economy Means For Fabric and Home Care Manufacturers” World Conference on Fabric and Home Care 2018, Boca Raton, Florida
  • October 16, 2018: Association of Equipment Managers (AEM) Growing Your Customer Base Conference, Purdue University, West Lafayette, Indiana
  • June 4, 2018: International News Media Association (INMA), World Congress of News Media, Washington, D.C.
  • May 31, 2018: Subscription Trade Association (SUBTA) Subscription Summit 2018, Denver, Colorado
  • April 18, 2018: International News Media Association (INMA), Media Subscriptions Summit London 2018, London, UK
  • February 19, 2018: Council of Engineering & Scientific Society Executives (CESSE) 2018 CESSE CEO Meeting, Cape Coral, Florida

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