Media & Events

Learn more about Robbie’s research and ideas through her speeches, articles, and other featured media.

Featured Media


CFO Magazine:

Why and How To Transition To A Subscription Business by Robbie Kellman Baxter and Daniel McCarthy

The Atlantic:

This Is Peak Subscription by Amanda Mull

DPR Magazin:

Does Freemium Still Matter? by Robbie Kellman Baxter

Article on Page 38

Associations Evolve: 2023 & Beyond

The Role of Subscription Pricing in Association Membership by Robbie Kellman Baxter

Article on Page 60


How to Create Recurring Revenue with Robbie Kellman Baxter with John Warrillow, Built to Sell Radio, December 22, 2023

Robbie Kellman Baxter- Three Keys to Making Passive Revenue Building a Story Brand, September 28, 2020

“The Forever Transaction” author Robbie Kellman Baxter Jason & Scot Show, August 5, 2020

Every Business Can Be a Subscription Business HBR IdeaCast, Harvard Business Review, July 21, 2020

Marketing Matters Wharton Business Radio, University of Pennsylvania, August 23, 2017

Getting Your Customers To Stick EntreLeadership, September 22, 2016





          • November 25, 2019: The Australasian Society of Association Executives (AuSAE), Member Experience Conference
          • November 14, 2019: ISDI Digital University International Seminar on Digital Transformation Silicon Valley, San Francisco, CA
          • September 26, 2019: Centana Growth Partners, CEO Roundtable, San Francisco, CA
          • September 24, 2019: Wikibrands, 52 Business Models of the Future, Webinar
          • August 7, 2019: Unilever, Retail CEO Workshop, Washington, DC
          • June 18-19, 2019: World of Business Ideas (WOBI) WOBI World Marketing and Sales Forum, Barcelona, Spain
          • June 12-13, 2019: World of Business Ideas (WOBI) WOBI World Marketing and Sales Forum, Milan, Italy
          • April 26, 2019: University of Notre Dame’s Mendoza College of Business The Ten Years Hence Speaker Series, University of Notre Dame, South Bend, Indiana
          • March 27, 2019: The Society For The Advancement Of Consulting “The Membership Economy” Breaking Through: Taking Your Business To The Next Level, Burlingame, California
          • January 30, 2019: (Private Corporation) Sales Kickoff 2019, Bellevue, Washington
  • November 29, 2018: Association of Equipment Managers (AEM) Annual Conference Of The Association of Equipment Manufacturers, Palm Beach, Florida
  • November 19-20, 2018: The Korea Creative Content Agency (KOCCA)StartupCon, Seoul, Korea
  • October 28-31, 2018: American Oil Chemists’ Society (AOCS) “What the Membership Economy Means For Fabric and Home Care Manufacturers” World Conference on Fabric and Home Care 2018, Boca Raton, Florida
  • October 16, 2018: Association of Equipment Managers (AEM) Growing Your Customer Base Conference, Purdue University, West Lafayette, Indiana
  • June 4, 2018: International News Media Association (INMA), World Congress of News Media, Washington, D.C.
  • May 31, 2018: Subscription Trade Association (SUBTA) Subscription Summit 2018, Denver, Colorado
  • April 18, 2018: International News Media Association (INMA), Media Subscriptions Summit London 2018, London, UK
  • February 19, 2018: Council of Engineering & Scientific Society Executives (CESSE) 2018 CESSE CEO Meeting, Cape Coral, Florida

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