Media & Events

Learn more about Robbie’s research and ideas through her speeches, articles, and other featured media.

Featured Media

MarketWatch:

Opinion: The Era of Free Social Media May Be at an End by Therese Polett

CFO Magazine:

Why and How To Transition To A Subscription Business by Robbie Kellman Baxter and Daniel McCarthy

Harvard Business Review:

Subscription Business Models Are Great For Some Businesses And Terrible For Others by Robbie Kellman Baxter

The Atlantic:

This Is Peak Subscription by Amanda Mull

DPR Magazin:

Does Freemium Still Matter? by Robbie Kellman Baxter

Article on Page 38

USA Today:

Subscription fatigue: More companies are charging monthly fees. How much can consumers take? by Bailey Schulz

Associations Evolve: 2023 & Beyond

The Role of Subscription Pricing in Association Membership by Robbie Kellman Baxter

Article on Page 60

The Wall Street Journal:

Social Media Platforms Are Asking Users for Money. They Probably Don’t Mean You. by Laura Forman

How to Create Recurring Revenue with Robbie Kellman Baxter with John Warrillow, Built to Sell Radio, December 22, 2023

Robbie Kellman Baxter- Three Keys to Making Passive Revenue Building a Story Brand, September 28, 2020

“The Forever Transaction” author Robbie Kellman Baxter Jason & Scot Show, August 5, 2020

Every Business Can Be a Subscription Business HBR IdeaCast, Harvard Business Review, July 21, 2020

Marketing Matters Wharton Business Radio, University of Pennsylvania, August 23, 2017

Getting Your Customers To Stick EntreLeadership, September 22, 2016

Events

June 17-19, 2024: “SubSummit 2024”, SubSummit, Sheraton Downtown Dallas
April 23, 2024: “The PPA Festival 2024: Turning Optimism Into Action”, Professional Publishers Association, The Brewery, London
March 26, 2024: “Massage Envy Performance Summit”, Massage Envy, Gaylord Opryland Resort & Convention Center
March 4-5, 2024: “Beelieve”, Chargebee, Marriott Marquis, San Francisco, CA
January 30, 2024: “Discover How World-Renowned Experts Build Winning Subscription-Based Loyalty Programs”, ListEngage, Online Event

May 30, 2023: “Retention Strategies”, SubSummit, Conference, Sheraton Downtown Dallas
April 12, 2023: “So You Want to Write a Book? An Alumni Panel, Moderated by Robbie Kellman Baxter”, Harvard Club of Silicon Valley, Online Event
April 05, 2023: “BizX 2023”, BizX, Conference, Gaylord Opryland Resort & Convention Center

June 28, 2022: GuideStone Leadership Conference
May 12, 2022: “3 Keys to Increasing Subscriber Loyalty”, Subscription Insider, Webinar, Open to the Public, Free
March 17, 2022: “Hidden in Plain Sight: Best Practices for Subscription Customer Retention”, FlexPay, Online Event, Open to the Public

December 15, 2021: “Upcoming Readers First Initiative Meet-Up: Author Robbie Kellman Baxter Discusses Subscription Opportunities”, INMA, Webinar
December 2, 2021: “Optimizing Your Member Journey for Growth”, Recurly, Virtual Workshop
November 9, 2021: “Expert Insights: The Formula to Subscription Success”, Bold Commerce, Webinar, Open to the Public
November 4, 2021: “Shifting to a Compelling Subscription Model”, Future of High Tech, Salesforce, Online Event
October 26, 2021: “Real Talk – Mastering Monetization”, Nokia, Online Event
October 5-7, 2021: “Ready for Rebound”, Society for the Advancement of Consulting, Conference
October 5-6, 2021: “Digital Sales & Marketing World, 2021”, Digital Sales & Marketing World, Postponed due to Covid
September 28, 2021 & March 8, 2022: “Multiple Models”, Institute for Real Growth, Master Class, Open to the Public
August 6, 2021: ““Good to Great” in the Digital Economy: How Does The Membership Economy Drive Successful Businesses in China and the US?”, Yale Center, Beijing
July 29, 2021: “Building a Forever Transaction with Your Dance Students in the New Normal”, DSOA Inner Circle Retreat, Dance Studios Owners Association
June 16-30, 2021: “Global Network Summit”, Global Network Summit, Tech Soup, Online Event, Open to the Public
June 15-17, 22-24, 2021: “D2C Summit: Digital Subscriptions and Beyond”, FIPP, Conference
June 8-10, 2021: “SURGE Forward”, Sidecar, Online Event, Open to the Public
May 13, 2021-June 10, 2021: “How to Build and Better Your Subscription Businesses”, FIPP, Live Online Course, Open to the Public
May 13, 2021: “The Journey to Subscription Excellence”, Subscription Insider, Online Event, Open to the Public
May 13, 2021: “The Membership Economy Comes to China”, IQIYI World Conference 2021, Online Event
May 4, 2021: “Revealing the Membership Economy”, The Wharton Club of the United Kingdom, Online Event
March 10, 2021: “Robbie Kellman Baxter on the Forever Transaction”, CPS Lectures, Online Event, Open to the Public, Free
February 24-25, 2021 and March 17-18, 2021: “The Forever Transaction”, MSP Connect Live, Keynote Speech
February 8, 2021: “Journey to Subscription Excellence”, Digital Entertainment World, Online Event
January 6, 2021: “Managing Subscription-Based Products”, Industry Product Interviews, Webinar, Open to the Public

- - - - November 25, 2019: The Australasian Society of Association Executives (AuSAE), Member Experience Conference
      - November 14, 2019: ISDI Digital University International Seminar on Digital Transformation Silicon Valley, San Francisco, CA
      - September 26, 2019: Centana Growth Partners, CEO Roundtable, San Francisco, CA
      - September 24, 2019: Wikibrands, 52 Business Models of the Future, Webinar
      - August 7, 2019: Unilever, Retail CEO Workshop, Washington, DC
      - June 18-19, 2019: World of Business Ideas (WOBI) WOBI World Marketing and Sales Forum, Barcelona, Spain
      - June 12-13, 2019: World of Business Ideas (WOBI) WOBI World Marketing and Sales Forum, Milan, Italy
      - April 26, 2019: University of Notre Dame’s Mendoza College of Business The Ten Years Hence Speaker Series, University of Notre Dame, South Bend, Indiana
      - March 27, 2019: The Society For The Advancement Of Consulting “The Membership Economy” Breaking Through: Taking Your Business To The Next Level, Burlingame, California
      - January 30, 2019: (Private Corporation) Sales Kickoff 2019, Bellevue, Washington

November 29, 2018: Association of Equipment Managers (AEM) Annual Conference Of The Association of Equipment Manufacturers, Palm Beach, Florida
November 19-20, 2018: The Korea Creative Content Agency (KOCCA)StartupCon, Seoul, Korea
October 28-31, 2018: American Oil Chemists’ Society (AOCS) “What the Membership Economy Means For Fabric and Home Care Manufacturers” World Conference on Fabric and Home Care 2018, Boca Raton, Florida
October 16, 2018: Association of Equipment Managers (AEM) Growing Your Customer Base Conference, Purdue University, West Lafayette, Indiana
June 4, 2018: International News Media Association (INMA), World Congress of News Media, Washington, D.C.
May 31, 2018: Subscription Trade Association (SUBTA) Subscription Summit 2018, Denver, Colorado
April 18, 2018: International News Media Association (INMA), Media Subscriptions Summit London 2018, London, UK
February 19, 2018: Council of Engineering & Scientific Society Executives (CESSE) 2018 CESSE CEO Meeting, Cape Coral, Florida

Article Library

- October 1, 2016: What the Membership Economy Means For Outsourcing ESoutlook Magazine (p.26)
- August 30, 2016: 4 Lessons On The Membership Economy Association Success
- August 23, 2016: Why Retention Is The Most Important Metrics For The Membership Economy by Yana Prokopets, Bitrix24
- August 6, 2016: The Subscription And Membership-Based Web Businesses Fanatics Media
- July 13, 2016: Subscription Business Models Are Great For Some Businesses And Terrible For Others Harvard Business Review
- June 20, 2016: The Membership Economy Is The New Currency For Business by Charles Franklin, Small Business Trends
- June 9, 2016: Will Consumers Buy Mobile Banking Subscriptions? by Sicily Axton, The Financial Brand Forum
- May 19, 2016: Book Review: The Membership Economy by Darin Hartley, The Janus Experience, LLC
- April 18, 2016: Onboarding New Members In 10 Simple Steps by Kim Sorin, Forward Together
- April 13, 2016: Zuora “Subscription Economy” Reports Indicate Huge Greenfield by Chris Preimesbergers, eWeek
- April 13, 2016: Time To Dump Your Customers? by Rick Vosper, Bicycle Retailer
- March 31, 2016: Rolling Out The Welcome Mat – Onboarding New Customers LinkedIn
- February 29, 2016: Best Books On Sales: 27 Reads To Inspire Salespeople and Sales Managers by Rebecca Smith, Criteria For Success
- February 15, 2016: Membership-Based Business Models: Capitalize On Being In The Club by Ethan Whitehill, Retail Customer Experience
- February 8, 2016: 12 Books Every B2B Marketer Should Read by Aleks Peterson, Technology Advice
- January 22, 2016: Inside The Membership Economy CMI Management Book Of The Year, Chartered Membership Institute
- January 16, 2016: Defining The Membership Economy Aria

Podcast Library

December 22, 2023: How to Create Recurring Revenue with Robbie Kellman Baxter, John Warrillow, Built to Sell Radio
December 13, 2023: The Keys to Subscription-Based Membership Models, Randy Wootton, Maxio
September 12, 2023: The Art of Subscriber Onboarding and Retention, Matthew Holman, Subscription Prescription Podcast
July 12, 2023: How to Create a Successful Subscription Business, Aransas Savas & Dave Norton, The Experience Strategy Podcast
July 11, 2023: The Inception of Netflix’s Subscription Model with Robbie Kellman Baxter, Hannah G. Williams, Native Digital + Native Analog: Unlocking Gen Z Podcast
June 01, 2023: How do I make money with ARR? w/ Robbie Kellman Baxter, Mark Garrett Hayes, Training Business Podcast
May 08, 2023: Revolutionizing Your Price Segmentation Strategies in Subscription Pricing with Robbie Kellman Baxter, Mark Stiving, Impact Pricing Podcast
May 03, 2023: Is a Subscription Model Right for Your Business?, Harvard Business Review, HBR on Strategy
March 28, 2023: The Subscription Economy and What the Arts Can Learn From It with Robbie Kellman Baxter, Aubrey Bergauer, The Offstage Mic
March 13, 2023: Robbie Baxter joins the Hello Chaos Podcast, Jennifer Oladipo and Jennifer Sutton, Hello Chaos Podcast
March 11, 2023: Subscription Pricing in Association Membership, Brewer Pratt Solutions & Elevated LLC, Association Transformation
March 07, 2023: Are Subscription-based Programs the Future for Loyalty?, Paula Thomas, Let’s Talk Loyalty

December 15, 2022: Episode 1, Brad Sugars, The Big Success Podcast
July 28, 2022: The Membership Economy with Robbie Kellman Baxter, Matt Brown, The Matt Brown Show
July 20, 2022: The Subscription Services Model in Construction, In This Case, Hilti
April 29, 2022: How to Optimize Products for Forever: Growth Strategies to Win with Subscription Apps, with Robbie Kellman Baxter, Shamanth Rao, The Mobile User Acquisition Show
February 03, 2022: The Membership Economy Changed Our Lives!, Shane Sams, The Shane Sams Show
January 20, 2022: The Membership Economy, Maz Brumand, A Whole New Level
January 13, 2022: Subscription Programmes as a Must-Have Tool for Brand Success, Paula Thomas, Let’s Talk Loyalty
January 13, 2022: Robbie Kellman Baxter, Author, Ned Hayes and Ashley Coates, SparkPlug
January 04, 2022: Subscription-Based Businesses: How to Manage the Transition & Leverage Data with Robbie Kellman Baxter, The B2B Revenue Executive Experience

December 28, 2021: Subscription-Based Businesses: How to Manage the Transition & Leverage Data, Chad Sanderson, The B2B Revenue Executive Experience
December 15, 2021: Coffee in the Clouds with Authors, Thomas Capone, NY Distance Learning Association
December 13, 2021: The 4 Foundational Frameworks of Consumer Saas, David Barnard, SubClub
November 17, 2021: Subscriptions: Everything-as-a-Service, Walter Isaacson, Trailblazers with Walter Isaacson, Dell Technologies
November 15, 2021: On the Growth of the Subscription Industry with Robbie Kellman Baxter, Nick Fredrick, Subscriptions Scaled
November 8, 2021: Patients For Life: Solving Forever Problems with Robbie Kellman Baxter, Justin Manning, Practice Advantage
October 12, 2021: The Membership Economy with the World’s Leading Expert on Subscription Pricing Robbie Kellman Baxter, Steve Dennis and Michael LeBlanc, Remarkable Retail
October 4, 2021: The Forever Transaction, David Avrin, The Customer Experience Advantage
September 22, 2021: Subscribe to a Winning Business Model, Patrick Leddin, Leadership Lab
September 16, 2021: Masters of Monetization: The Membership Economy, Michael Hainsworth, Futurithmic Podcast by Nokia
September 10, 2021: Transitioning to a Membership Economy, Kaihan Krippendorff, Outthinkers
May 31, 2021: The Membership Economy Author Robbie Kellman Baxter on Developing Compelling Direct-to-Consumer Offers, Peter Houston, Media Voices Podcast
May 10, 2021: Robbie Kellman Baxter- Consultant, Author and Speaker, Michael Matias, 20 Minute Leaders
April 19, 2021: Creating Highly Personalized Membership, Mary Drumond, Voice of CX by Worthix
March 31, 2021: Create Forever Customers with a Forever Promise, Ethan Beute, The Customer Experience Podcast
March 18, 2021: Building Your Recruitment Business Using the Subscription Model with Robbie Kellman Baxter, James Osborne, The Recruitment Network Podcast
February 14, 2021: Key Metrics in the SaaS World- Robbie Kellman Baxter, Scott Ingram, Daily Sales Tips
February 11, 2021: Robbie Kellman Baxter, Author of The Membership Economy and The Forever Transaction, Sarah E. Brown and Michael Pollack, Selling in the Cloud, Intricately
January 26, 2021: Subscriptions – the Forever Transaction with Robbie Kellman Baxter, Christoph Trappe, Business Storytelling Podcast

November 18, 2019: Building your Membership Model, Loyalty, and Recurring Revenue with Robbie Baxter with Dan Kuschell, Growth to Freedom
September 26, 2019: 52 Business Models of the Future with Sean Moffitt, Futureproofing Now
August 21, 2019: The Secrets to a Successful Subscription Model with Stephen Woessner, Onward Nation
August 20, 2019: Building Your Subscription-based Business with Bart Jackson, Art of the CEO
June 5, 2019: Different Pricing Models with David C. Baker and Blair Enns, 2Bobs
April 5, 2019: The Importance Of The Membership Economy with Dov Baron, Leadership & Loyalty For Fortune 500 Executives
April 2, 2019: The Essential Guide To Pricing For Membership Sites With Robbie Kellman Baxter with Matt Brown, MemberMouse

October 11, 2017: Your Business Can Become 5x More Profitable With This Tip LEADX Leadership Podcast
September 13, 2017: How To Seize The Membership Economy Opportunity To 5x Your Company with Robert Skrob, Membership Services, Inc.
August 23, 2017: The Membership Income Opportunity For Small Businesses with Jim Blasingame, The Small Business Advocate
August 23, 2017: Focus Your Membership Income Programs On Your Best Profile Customers with Jim Blasingame, The Small Business Advocate
July 18, 2017: Treat Employees as Members, Not Transactions with Steve Caldwell, Manager Mojo

November 22, 2016: Exploring The Membership Economy With Robbie Kellman Baxter by Jackie Harman, Leading Learning
September 29, 2016: Robbie Baxter & The Membership Economy with Tim Hamilton, Praxent
September 22, 2016: Getting Your Customers To Stick EntreLeadership
July 5, 2016: The Membership Economy Business Reflex
March 1, 2016: Adding A Membership Model To Increase Your Revenue & Profits with Travis Jenkins, The Entrepreneurs Radio Show
January 25, 2016: The Membership Economy: Life Trend Or Sales Ploy with Bart Jackson, Blog Talk Radio

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