Meet Robbie
Robbie Kellman Baxter
Robbie Kellman Baxter helps companies maximize the potential of subscription pricing, digital communities, and freemium models to build deeper, lasting relationships with customers.
As a consultant over the past 21 years, she has worked with over 100 organizations across more than 20 industries, including the National Basketball Association, Hagerty, The Wall Street Journal, Microsoft, and Ingram Micro.
In addition to her consulting work, Robbie is a sought-after keynote speaker, presenting at major conferences, association meetings, trade shows, and elite universities worldwide, as well as to private audiences at some of the world’s most well-known companies. She brings insights on subscription pricing and membership models that help businesses drive predictable, recurring revenue.
She also hosts the podcast “Subscription Stories,” where she interviews business leaders about how they leverage subscription pricing and membership models to redefine industries and cultivate long-term customer loyalty. She also developed and taught over 15 video courses for LinkedIn Learning on business topics ranging from innovation to customer success and membership.
Robbie’s first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, predicted the shift from ownership to membership and the increasing adoption of subscription pricing. It was named a top 10 marketing book of all time by BookAuthority. Her second book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, guides readers through each phase of a subscription business, from testing a new model to scaling it for sustainable growth.
Before founding her consulting firm, Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow, and a product marketer in Silicon Valley. She holds an MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.
Peninsula Strategies
Peninsula Strategies is a strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Founder Robbie Kellman Baxter oversees every project. A consultant, speaker, and the author of The Membership Economy and The Forever Transaction, Robbie is an industry insider and marketing guru who has worked with nearly 100 companies.
Clients generally come to us when they need to:
- Redefine their business model with a long-term customer-relationship at the heart
- Launch a subscription-based business
- Expand a subscription-based experiment more broadly across the organization
- Transform a loyalty program into a premium membership program
- Improve engagement and retention among existing subscribers
- Build a culture which supports forever transactions with customers
Fun Facts About Robbie
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Robbie offers consulting, speaking, and advisory services.
Get in touch today to learn more.
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