Meet Robbie

Robbie Kellman Baxter

Robbie Kellman Baxter helps companies leverage subscription pricing, digital communities, and freemium models to build deeper relationships with customers.

Over the past 21 years, she has worked with over 100 organizations in over 20 industries like the National Basketball Association, Hagerty, The Wall Street Journal, Microsoft, and Ingram Micro.

As a keynote speaker, Robbie presented globally at major conferences, association meetings, trade shows and elite universities as well as to private audiences at many of the world’s most well-known companies.

She hosts the podcast, “Subscription Stories”, where she sits down with business leaders to discuss how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue. She also developed and taught nine video courses for LinkedIn Learning on business topics ranging from innovation to customer success and membership.

Robbie’s first book, “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue”, anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. It was named a top 10 marketing book of all time by BookAuthority.

Her second book, “The Forever Transaction”, takes readers through every step of the subscription business process – from initial start-up or testing of a new model to scaling the operation for long-term growth and sustainability.

Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow, and a Silicon Valley product marketer. She received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.

Peninsula Strategies

Peninsula Strategies is a strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Founder Robbie Kellman Baxter oversees every project. A consultant, speaker, and the author of The Membership Economy and The Forever Transaction, Robbie is an industry insider and marketing guru who has worked with nearly 100 companies.

Clients generally come to us when they need to:

  • Redefine their business model with a long-term customer-relationship at the heart
  • Launch a subscription-based business
  • Expand a subscription-based experiment more broadly across the organization
  • Transform a loyalty program into a premium membership program
  • Improve engagement and retention among existing subscribers
  • Build a culture which supports forever transactions with customers

Fun Facts About Robbie


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Robbie offers speaking, consulting, and mentoring services.

Get in touch today to learn more.

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