Blog
The Role of Subscription Pricing in Association Membership
Subscription is a pricing tactic. It is not a strategy. Not by itself. It’s important to remember this distinction when you’re designing subscription-based membership offerings for your association. Many associations are attracted to subscriptions for the same reasons...
Resources for Business Development & Partnership Strategy
Delivering on a forever promise, and maximizing an organization's overall business potential, is often a task too big for one company. So they need partners, and new ways of doing things. But who builds out those relationships? Who jumps in to explore, formalize and...
Why BMW is Selling Heated Seat Subscriptions and What It Means for Consumers and Car Companies
BMW Group recently announced a subscription to heated seats subscriptions. The offering is available in several markets, including the UK, Germany, New Zealand, and South Africa although not the US, yet. According to the Verge, other subscription offerings on offer...
What it Means that Netflix is Incorporating Ads into their Subscription Tiers
In an April 2022 earnings call, Netflix co-founder and co-CEO Reed Hastings surprised longtime followers of the company when he said that he was “quite open to offering even lower prices with advertising, as a consumer choice.” At that time, Netflix committed to...
What’s Going on at Peloton? Breaking Down the Growth Strategy of a Subscription Darling
Peloton's stock is down, after quite a ride. Peloton (PTON) is widely expected to deliver a year-over-year decline in earnings even though revenues are up, for the quarter ended December 2021. And the stock has been in a steady decline for the past six months, with a...
What Features Should be Free and What Should be Paid in a Freemium Subscription?
I get asked all the time what features should be freemium (aka free forever) and what features should go behind the paywall. The answer is, of course, it depends. But here are some useful frameworks. Does your business model depend on VIRAL MARKETING? If your "free"...
