Blog
Not Every Customer Is Meant for Forever
In the subscription economy, we love the idea of “forever”—recurring revenue, loyal customers, and predictable growth. But here’s the truth most businesses learn the hard way: not every customer is meant for forever. And that’s not a failure. It’s strategy. In The...
Rethinking SaaS Pricing for the AI Era
I’ve spent more than 20 years helping companies price and package subscription offerings, and I don’t think I’ve ever seen a shift as destabilizing as the one created by AI. For years, SaaS pricing (and growth) forecasts were built on this simple logic: If your...
Building Relationships That Last
I love networking. For me, it's about building meaningful relationships with people I trust and admire. I know not everyone feels the same. For some, it’s more transactional and about getting something as quickly as possible from someone else. That’s why I developed...
4 Questions to Help You Decide What Should Be Free vs Paid in Your Freemium Model
I get asked all the time what features should be freemium (aka free forever) and what features should go behind the paywall. The answer is, of course, it depends. 1. Start with the Business Model: Why Offer “Free” at All? Before deciding what’s free or paid, ask...
Specialty Foods and Subscriptions—a Perfect Match
If you make chocolates, cheese, or other specialty food items, getting your products onto retail shelves is already a battle. But once you’re there, how do you make sure your product stays on those shelves and that customers can actually find it and keep coming back...
Build a Professional Network Through the Lens of the Membership Economy
Don't think about networking as a series of transactional moments—collecting business cards at events, sending the occasional LinkedIn message, scheduling coffees to “pick someone’s brain.” If the last twenty years of studying and advising subscription and membership...
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