Blog
How to Hold Onto Your Customers in a Crisis–and For the Long Term
Subscription-based businesses seem to be the most resilient during this time of crisis. With predictable recurring revenue, they have greater flexibility to withstand the storm. But there’s more to it than just revenue. To hang onto customers during a crisis, you need...
What can Subscription Businesses Learn from CrossFit–During This Time of Crisis, and Generally
This, the 100th in the series, is a special article. It is co-written by my sister Hildy Kellman Agustin. Hildy has been a CrossFit member for the last 10 years, and is a psychologist in private practice. She brings great perspective on the role of community and...
In Crisis, What Should be Free(mium)?
Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus. The Atlantic, The Wall Street Journal and Bloomberg News are a few of the many publishers that have removed the...
Zoom: A Company Building Forever Transactions (and Some Tips for Distance Learning, Collaboration & Presentations)
I've been a fan of Zoom for awhile. I pay for their highest tier subscription, which includes cloud-based transcripts, 500 participants in a call, and a bunch of other cool features. It's allowed me to stay connected to clients, colleagues and family even when I'm...
The 6 Most Common Setbacks Faced by Scaling Subscription Businesses…and How to Recover
Note: This is a summary of Chapter 10 of my forthcoming book, THE FOREVER TRANSACTION. Any business that has been around for two centuries knows something about adapting to changing marketing conditions. Bonnier AB is a private-held Swedish media company that was...
What’s Up with All the Coffee Subscriptions?
Everyone's talking about Panera Bread's new coffee subscription. I'm not sure it's unprecedented as reported here in the Business Insider, since Burger King Corporation announced a $5 coffee subscription last fall. And several convenience stores including Cumberland...
