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6 Tips When Going Global with Your Subscription Model

A key tactic in scaling your subscription model is "going global"--that is, bringing your offering to other countries and markets. But going global is about more than just translating your content, or enabling multiple currencies. I have been working with subscription...

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30 Days to a Stronger Network in 2021

30 Days to a Stronger Network in 2021

A few years ago, my sister asked me to co lead a workshop to help a group of her fellow psychologists build their professional network. Here's how she opened the event: "I know most of us really don't like networking, and I'm glad you're here anyway. For most of us...

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The 3Cs of Today’s Subscriptions

The 3Cs of Today’s Subscriptions

Content. Community. Commerce If you're working on a new subscription offering, it's worthwhile to explore each of these three as potential benefits. Content Content is a broad category that includes information or entertainment which can be digitally consumed by the...

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A veritable blueprint for success in the new membership economy.

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