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Are Newsletters Dead?

Are Newsletters Dead?

Some content-oriented newsletters are so valuable and popular, that they go out once or even twice a day. You should know the ROI of your investment in newsletters.

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What is the Future of Loyalty Programs?

What is the Future of Loyalty Programs?

For the last fifty years or so, for many marketers, “Loyalty” has been synonymous with Points Programs. Nearly every hospitality organization and retailer has a Points Program to drive engagement in episodic businesses. The value on both sides is clear. Consumers...

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6 Tips When Going Global with Your Subscription Model

A key tactic in scaling your subscription model is "going global"--that is, bringing your offering to other countries and markets. But going global is about more than just translating your content, or enabling multiple currencies. I have been working with subscription...

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A veritable blueprint for success in the new membership economy.

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