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30 Days to a Stronger Network in 2021

30 Days to a Stronger Network in 2021

A few years ago, my sister asked me to co lead a workshop to help a group of her fellow psychologists build their professional network. Here's how she opened the event: "I know most of us really don't like networking, and I'm glad you're here anyway. For most of us...

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The 3Cs of Today’s Subscriptions

The 3Cs of Today’s Subscriptions

Content. Community. Commerce If you're working on a new subscription offering, it's worthwhile to explore each of these three as potential benefits. Content Content is a broad category that includes information or entertainment which can be digitally consumed by the...

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Does Freemium Still Matter?

Does Freemium Still Matter?

Unlike a free trial, freemium is an ongoing membership which provides real value for free. Freemium may be used to care for members, to benefit the community or to build brand awareness. Just be aware why you are offering freemium and how it supports your mission.

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A veritable blueprint for success in the new membership economy.

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