Blog
B2B Subscription Secrets for Sales: How to Build a Forever Transaction with Your Customer
Selling is hard. You have to find the prospects, attract their attention, build their trust, understand their needs and goals, and then get them to sign the agreement. It's much easier to keep the customers you have, and focus on extending and expanding that...
The Subscription Model is Set to Disrupt Manufacturing. Here are 3 Mindset Shifts Leaders Will Need to Make
Start thinking of the people you serve as members who “belong” to your organization—and this means that they trust you to do right by them. That trust is necessary in driving a forever transaction, and what makes your customers never want to leave.
Does Freemium Still Matter?
Unlike a free trial, freemium is an ongoing membership which provides real value for free. Freemium may be used to care for members, to benefit the community or to build brand awareness. Just be aware why you are offering freemium and how it supports your mission.
2020 Reading List for Subscription Practitioners
Ever since my new book, The Forever Transaction, was released in spring of this year, I have been getting asked "what else to read". I'm happy to say that there are now so many great books about building a membership-mindset, using subscription pricing, ensuring...
Rethinking Your 2021 Sales Kick Off With a Membership Mindset
The time leading up to American Thanksgiving is often especially busy, with a combination of major conferences, ambitious sales goals and, of course, planning for the upcoming year before people check out (physically and/or mentally) for the holiday season. You've...
Next Gen Subscriptions (or The Membership Economy, Part 2)
People are always asking me “What’s next for subscriptions?” It’s hard to answer, because in this increasingly crowded space, everyone seems to have a subscription offering, and each one is a little different. However, the one challenge all organizations seem to be...
