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4 Questions to Help You Decide What Should Be Free vs Paid in Your Freemium Model
I get asked all the time what features should be freemium (aka free forever) and what features should go behind the paywall. The answer is, of course, it depends. 1. Start with the Business Model: Why Offer “Free” at All? Before deciding what’s free or paid, ask...
Specialty Foods and Subscriptions—a Perfect Match
If you make chocolates, cheese, or other specialty food items, getting your products onto retail shelves is already a battle. But once you’re there, how do you make sure your product stays on those shelves and that customers can actually find it and keep coming back...
Build a Professional Network Through the Lens of the Membership Economy
Don't think about networking as a series of transactional moments—collecting business cards at events, sending the occasional LinkedIn message, scheduling coffees to “pick someone’s brain.” If the last twenty years of studying and advising subscription and membership...
Are You Chasing Subscribers Instead of Building Members?
And for that, you need a “membership mindset” . What’s that? It’s a commitment to treating every customer like they live next door , and will be knocking on your door every time they get frustrated or confused by your subscription. Members belong and feel comfortable...
Automotive Subscriptions of the Future
If the automotive industry truly joined the membership economy, it could reshape not only mobility, but also the built environment, safety outcomes, and how we spend our time, It could potentially even unlock latent value in underutilized assets. What if instead of...
The Secret to AI Pricing?
The more complex your pricing model, the longer the initial sale will take. When it comes to pricing your AI products, make it easy for your buyer to buy. It could be usage-based or subscription-based, or both: a minimum monthly cost with usage-based on top of that....
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