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Does Freemium Still Matter?

Does Freemium Still Matter?

Unlike a free trial, freemium is an ongoing membership which provides real value for free. Freemium may be used to care for members, to benefit the community or to build brand awareness. Just be aware why you are offering freemium and how it supports your mission.

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2020 Reading List for Subscription Practitioners

2020 Reading List for Subscription Practitioners

Ever since my new book, The Forever Transaction, was released in spring of this year, I have been getting asked "what else to read". I'm happy to say that there are now so many great books about building a membership-mindset, using subscription pricing, ensuring...

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Next Gen Subscriptions (or The Membership Economy, Part 2)

People are always asking me “What’s next for subscriptions?” It’s hard to answer, because in this increasingly crowded space, everyone seems to have a subscription offering, and each one is a little different. However, the one challenge all organizations seem to be...

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A veritable blueprint for success in the new membership economy.

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