Blog
Build a Professional Network Through the Lens of the Membership Economy
Don't think about networking as a series of transactional moments—collecting business cards at events, sending the occasional LinkedIn message, scheduling coffees to “pick someone’s brain.” If the last twenty years of studying and advising subscription and membership...
Are You Chasing Subscribers Instead of Building Members?
And for that, you need a “membership mindset” . What’s that? It’s a commitment to treating every customer like they live next door , and will be knocking on your door every time they get frustrated or confused by your subscription. Members belong and feel comfortable...
Automotive Subscriptions of the Future
If the automotive industry truly joined the membership economy, it could reshape not only mobility, but also the built environment, safety outcomes, and how we spend our time, It could potentially even unlock latent value in underutilized assets. What if instead of...
The Secret to AI Pricing?
The more complex your pricing model, the longer the initial sale will take. When it comes to pricing your AI products, make it easy for your buyer to buy. It could be usage-based or subscription-based, or both: a minimum monthly cost with usage-based on top of that....
Practical Tips (and Examples) for Incorporating AI into Your Subscription Tech Stack
There is so much pressure to "have an AI strategy" among the subscription businesses I work with. But I think that's the wrong way to look at it. Here's how I've been advising subscription businesses to think about AI: 1. Start with Business Goals Organizations need...
Selling Stuff Is Easy. Earning Trust Is Everything.
Before: I used to help companies sell more stuff. Back then, success was about optimizing funnels, tweaking features, and pushing transactions. After: Now, I help companies build “forever promises.” Because a true subscription business isn’t about the product—it’s...
Get the 7 critical growth strategies for subscription-based businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
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