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Next Gen Subscriptions (or The Membership Economy, Part 2)

People are always asking me “What’s next for subscriptions?” It’s hard to answer, because in this increasingly crowded space, everyone seems to have a subscription offering, and each one is a little different. However, the one challenge all organizations seem to be...

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How to Build the Right Culture for Subscriptions

Right now, subscriptions are everywhere. Every industry is experimenting with subscription. Some are working. Some are not. The best subscription companies seem to be disruption proof. Subscribers have made their products and services habits, and aren’t looking for...

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How to Optimize Tiered Pricing Options for a Subscription

How to Optimize Tiered Pricing Options for a Subscription

A good subscription should reward subscribers for loyalty–because consumers will do what they’re rewarded for. We’ve seen how consumers have been “taught” to threaten to cancel their cable because it almost always leads to a better price. If you give better pricing to new subscribers or squeaky wheels, you teach them to cancel and to shop around.

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10 Tips About Subscription Pricing

10 Tips About Subscription Pricing

I probably get more questions on pricing than on anything else relating to building subscription models. So I thought I'd dedicate today's article to some best practices for pricing subscriptions. Keep it simple. There are so many terrific subscription billing...

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A veritable blueprint for success in the new membership economy.

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