Blog
Everyone Subscribed to Disney+ for Hamilton. Will Disney’s Onboarding Process Be Enough to Retain This Cohort?
This weekend, my family watched Hamilton on Disney+. We weren't the only ones. I'm guessing a lot of the 54 million (as of May) subscribers were also singing along as part of a "shelter at home" Fourth of July holiday. Like many others, we subscribed last week,...
Making the Most of Your Time
The summer I was 16, I got a job working for my father's law firm. That was the summer I learned the word nepotism. My dad was determined that no one would claim that I was taking advantage of being "the boss' daughter". My role was to assist the secretaries. I picked...
Maybe the Secret to Advertising is…Subscriptions?
I have always encouraged organizations to choose a lane when it comes to pricing. The power of subscriptions is that they are a good way to price when you're solving the subscriber's problem on an ongoing basis. Subscription pricing aligns the goals of the reader with...
How to Build a Subscription Membership Around Your Learning Content
For years, learning and development professionals have been talking about the coming transformation of adult learning and particularly professional development within ones career. What are the best practices? What are the pitfalls? How can YOU build a membership model...
Advice for College Grads Seeking A Job
My daughter is graduating this week from college with honors in History and Literature. She's an excellent researcher, and has worked for multiple professors, as well as a skilled comedic and creative writer. And she loves biology and medicine--some of her research...
10 Common Questions About Subscription Models Answered
Whenever I speak about membership and subscription models (which is often) I receive questions about subscription model best practices. I thought it would be useful to answer a bunch of the most common "real world" questions. Maybe these are the same questions you...
