Free is not a Business Model. It's a Marketing Tactic As I prepare for tonight's talk on Free for B2B, I am rwminded of how many companies still think "giving product away" qualifies as a business strategy (at least until the IPO or...
BMA Presents: "The Role of 'Free' in Business marketing" Wednesday 11/17 5:30-8:30PM at Michael's Shoreline (2960 N. Shoreline, Mountain View, CA) For more information and to register, click here Building on last year’s hit book by Chris...
Awhile back, I mentioned that we were doing a study of the F100's use of mobile channels to build brands, revenue and loyalty. We looked at the 100 biggest U.S. companies as of March 2010, and evaulated their use of the mobile channel for customer-facing...
People are always asking me for estimates regarding conversion rates for freemium models. In general, it is hard to say–it depends on the nature and quality of the free service, the additional value provided by the premium service, and the extent to which...
I hope to see some friendly faces at the Stanford GSB's upcoming Palo Alto event on the future of money. Get beyond the hype and learn what's really happening in the world of mobile payments. We have a great panel representing both entrepreneurial new...
