Design Subscription Models for Outcome, not Addiction
Subscription businesses depend on habits. If subscribers adopt behaviors that use a subscription offering, they’re not going to cancel. Some habits have positive outcomes. People subscribe to Noom to eat better, to Strava to exercise more, and MasterClass to know...
What’s Going on at Peloton? Breaking Down the Growth Strategy of a Subscription Darling
Peloton’s stock is down, after quite a ride. Peloton (PTON) is widely expected to deliver a year-over-year decline in earnings even though revenues are up, for the quarter ended December 2021. And the stock has been in a steady decline for the past six months,...
What is the Future of Loyalty Programs?
For the last fifty years or so, for many marketers, “Loyalty” has been synonymous with Points Programs. Nearly every hospitality organization and retailer has a Points Program to drive engagement in episodic businesses. The value on both sides is clear. Consumers...
How Good is Best Buy’s New Premium Loyalty Program? And How Different is it from Amazon Prime, Walmart + and the others?
How does BestBuy Beta compare with Amazon Prime, Walmart+, Costco and other Premium Memberships?