This is a strange time. Many businesses are dealing with dramatic declines in revenue, and many families have lost their jobs. Even people and organizations with surplus are cutting back on spending. One segment of the market that is proving to be particularly...
Everyone’s talking about Panera Bread’s new coffee subscription. I’m not sure it’s unprecedented as reported here in the Business Insider, since Burger King Corporation announced a $5 coffee subscription last fall. And several convenience...
“Millennials aren’t joiners.”“Millennials don’t pay for news.” “Our customers love us, but the average age is going up. It seems like millennials just aren’t interested.” These are statements I hear all the time from membership organizations that have been around for...
If you’re like me, you’re always looking for ways to optimize your LinkedIn feed, to have articles that are relevant and helpful. In my work helping organizations design and optimize subscription pricing and membership models I am always looking for...
Recently, a CEO of a major professional association asked me what I thought of a 30 day free trial for new members. He worried that potential members would sign up for the free trial, binge the value in that free period and then cancel without paying. But his board...
