There’s tons of data that supports the idea that membership dramatically increases your likelihood of sticking with your excercise program. If you really want to get fit and healthy, it helps to be part of the group.
I thought it might be helpful to explain the difference between the Share Economy and the Membership Economy.
Too many companies offer something for free because they know that the “free” will attract new customers, but don’t have a business model that monetizes these “freesters”. Gathering eyeballs and building relationships with prospects can be a key part of a successful business model, but only if it leads directly to revenue.