Last year, a friend of mine and fellow consultant lost her everything in a fire. Her insurance company required her to itemize and price everything that needed replacing. What she discovered was that there is a huge discrepancy among retailers' ability and...
I just finished reading Marc Benioff's book Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry. While it wasn't exactly a story (it was more of a list of short blurbs,...
Freemium is not a business model. It is a marketing tactic, and can be used effectively for 3 primary purposes: to build awareness and trial, to serve as a customer acquisition engine through referrals, or to help a business achieve a networked...
Starbucks has simplified its logo. The mermaid (or "siren" as CEO Howard Schultz calls it) is still there, as is the shade of green so associated with the coffee chain. But that's about all that is left of the once very busy logo. ...
Free is not a Business Model. It's a Marketing Tactic As I prepare for tonight's talk on Free for B2B, I am rwminded of how many companies still think "giving product away" qualifies as a business strategy (at least until the IPO or...
