Starbucks has simplified its logo. The mermaid (or "siren" as CEO Howard Schultz calls it) is still there, as is the shade of green so associated with the coffee chain. But that's about all that is left of the once very busy logo. ...
BMA Presents: "The Role of 'Free' in Business marketing" Wednesday 11/17 5:30-8:30PM at Michael's Shoreline (2960 N. Shoreline, Mountain View, CA) For more information and to register, click here Building on last year’s hit book by Chris...
There are myriad ways to grow your network–giving speeches, publishing books, establishing a regular newsletter or blog, getting involved in professional associations, doing probono work etc. I advise professional services firms on building their...
Awhile back, I mentioned that we were doing a study of the F100's use of mobile channels to build brands, revenue and loyalty. We looked at the 100 biggest U.S. companies as of March 2010, and evaulated their use of the mobile channel for customer-facing...
A few years ago, digital music was mostly something that teenagers and techgeeks did illegally and inefficiently. Today, with iTunes in the lead, with $4B of the $9B music market passing through their store, there are many viable business models that enable the...
