How to Save a Bundle on Legal Advice
On my first day of high school, not one teacher talked about math, or history, or German, or literature, or biology. Instead, each teacher handed out and then discussed lists of rules which explained, in excruciating detail, what would happen if we were late to class,...
The secret to successful subscription businesses
From the neighborhood car wash and nail salon, to the hottest venture-backed tech companies, to F100 market leaders, to thought leaders, authors and subject matter experts, everyone seems to be using subscription pricing to build long-term, disruption-proof relationships with customers.
People have been able to subscribe to everything from newspapers (NYT, WSJ) to software (Salesforce, Microsoft) to content (Spotify, Netflix) for years. But these days, subscriptions pricing is available with virtually every kind of business. You can subscribe to cars (Volvo, Porsche), your fitness equipment (Peloton) or your oven (Brava) and can get regular shipments of clothing (Le Tote), makeup (Birchbox) or dogfood (Chewy).
The future of loyalty programs is more premium, less freemium: Costco & Amazon Prime are leading the way
A while ago, I wrote an article called “Today’s Loyalty Programs are More Starbucks, Less United.” In it, I explained how United is really about a value exchange, not about creating a relationship. If I fly more frequently and spend more money, they...