As I sipped my morning Starbucks today, I got a call from friend and fellow consultant Roberta Matuson. She just returned from Paris, where she was charmed by a fascinating example of the Membership Economy: the Nespresso Store. The Membership Economy is...
Last year, a friend of mine and fellow consultant lost her everything in a fire. Her insurance company required her to itemize and price everything that needed replacing. What she discovered was that there is a huge discrepancy among retailers' ability and...
I have been avidly following the evolving strategy at Playboy ever since I met Christie Hefner at a Watermark talk a few years ago. Despite how I feel about their airbrushed, objectifying content (as a woman, a mother and a member of the human race) I admire...
It seems that nearly everything is available on a pay-as-you-go or pay-for-access model. Even things that you used to have to buy outright. You can pay for membership to musical content, games, encyclopedias, and software applications. But you can also...
Starbucks has simplified its logo. The mermaid (or "siren" as CEO Howard Schultz calls it) is still there, as is the shade of green so associated with the coffee chain. But that's about all that is left of the once very busy logo. ...
