Everyone’s talking about Panera Bread’s new coffee subscription. I’m not sure it’s unprecedented as reported here in the Business Insider, since Burger King Corporation announced a $5 coffee subscription last fall. And several convenience...
“Millennials aren’t joiners.”“Millennials don’t pay for news.” “Our customers love us, but the average age is going up. It seems like millennials just aren’t interested.” These are statements I hear all the time from membership organizations that have been around for...
This excerpt from The Membership Economy is reprinted here with permission from my publisher McGraw-Hill Education. It’s about my favorite bookstore in the world, Kepler’s. I have been buying books at Kepler’s since I was 4 years old. So it is a...
Your subscription model is working well, and you have a market cap reflecting your strong annual recurring revenue (ARR) to prove it. Still, don’t rest on your laurels. Go ahead and toast your successful year—you’ve earned it!—but also take the time to...
Every month, I summarize and share my favorite stories about organizations building a Forever Transaction. (If you want to be included, sign up here). As the year draws to a close, I wanted to take a look at some of the biggest stories, month by month, about how...
