Best Practices for Contract VP Marketing

As the market warms up and people go back to growing their businesses, many companies find themselves understaffed and lacking talent needed to get their business to the next level.  One resource being considered is the hiring of an interim VP to jumpstart...

Product Marketing and Subscription Services

Subscription-based businesses (sometimes called "premium services") generally have opt-out relationships with their customers–that is, a subscriber remains your customer and continues making regular, time-based payments until the customer decides to...