“Pricing is a holistic area. It’s science married with the arts and humanities.” Subscription pricing expert Xiaohe Li joins Robbie to talk about balancing the art and science of pricing strategy. She also opens up about the things she learned about pricing from her...
“If you can build a brand-loyal lover from a young age, you will reap the benefits of that for decades.” Dave Cobban, co-founder of Unbrkble, joins Robbie to share how he has been instrumental in developing what would become “Nike Adventure Club,” a shoe subscription...
“Every business will always have a room for free at some point in their strategy.” Elena Verna, Reforge EIR and Partner, joins Robbie to talk about the merits of giving away freemium offers in a subscription business. She also talks about strengthening customer...
“Become the single best solution to a real problem and you have a chance of winning.” John Lee Dumas, host of the EntrepreneurOnFire podcast, joins Robbie to talk about his experience of creating a daily podcast, building a content machine that meets the needs of his...
“The best business leaders are the ones who have built teams that can do a lot of the work for them.” Matt Fiedler, co-founder and chairman at Vinyl Me, Please, speaks to Robbie about operationalizing a subscription business to scale. He also talks about the...
