Subscription Pricing For Harvard Case Studies–Another Changing Market
When I was in business school, it was easy to access case studies recommended by professors or classmates. If you really wanted to, you could buy copies for a few dollars, or, more likely, you could access the cases for free at the library–as nearly every...Robbie’s Rules of Thumb: When Free Makes Sense
Too many companies offer something for free because they know that the “free” will attract new customers, but don’t have a business model that monetizes these “freesters”. Gathering eyeballs and building relationships with prospects can be a key part of a successful business model, but only if it leads directly to revenue.