Some people are confusing services featuring a free trial from true Freemium models.A free trial demonstrates value to a user for a limited duration. The idea is to convince a user that the service has enough value to justify the paid subscription. While...
I just did an informal survey of the F100 largest companies, to see how they are using mobile, particularly in connecting with their customers. The biggest surprise for me was how many companies aren't using it yet!I focused on three key use cases: ...
Hulu has just launched HuluPlus, a monthly subscription that allows you to watch tv shows right after they aired (including great shows like ModernFamily, Glee and 30Rock) as well as movies on your Samsung TV or blu-ray player (certain models),computer, Apple's...
At an FWE&E event I attended last night, designed and moderated by my good friend Lisa Solomon, I was reminded of how important innovation is, and how hard it is to integrate innovation into a thriving business.We all know innovation is important–being...
In the world of Freemium, one of of the biggest challenges is introducing a paid offering to complement the free one. Here are a few tips:1. The new offering needs to be better than the existing one. There are very few examples of companies that...
