Exploring the New Frontier–Virtual Worlds and Beyond

This morning, I moderated a conversation with Cary Rosenzweig, CEO of virtual world leader, IMVU, for the Stanford GSB alumni association. The event was literally standing room only, full of people pushing the envelope on the new frontier of virtual worlds, goods and...

Breakfast Conversation on Virtual Worlds and Currencies

On January 12, at 7:30 at Dinah's in Palo Alto, I will be moderating a conversation with Cary Rosenzweig, CEO of IMVU, and an extremely engaging speaker. It is the first of a series of Strategy Breakfasts to be sponsored by the Stanford Graduate School of...

Social Marketing for Social Causes

I just got a note from Justin Nassiri, the GSB alum and visionary behind "Our Voices United"."I just wanted to say thanks again for your advice back in October. Seems like a long road since then, but the site is finally up and running at...

Innovative Marketing, Social Media, and Trying New Things

Recently, I attended an event called "Innovative Marketing" put on by University of Chicago's School of Business.  The event was great, but it really focused just on a narrow niche–"outbound social media".Right now, so much...

Social Marketing for Social Causes–Case Study

Say your company wants to collect the most video tributes to our troops ever collected, as recent Stanford GSB alum Justin Nassiri is trying to do for Operation Gratitude.  And say, like most non-profits, you don't have much budget.Since you want to have a...