How to Hold Onto Your Customers in a Crisis–and For the Long Term

Subscription-based businesses seem to be the most resilient during this time of crisis. With predictable recurring revenue, they have greater flexibility to withstand the storm. But there’s more to it than just revenue. To hang onto customers during a crisis, you need...

In Crisis, What Should be Free(mium)?

Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus. The Atlantic, The Wall Street Journal and Bloomberg News are a few of the many publishers that have removed the...

The 6 Most Common Setbacks Faced by Scaling Subscription Businesses…and How to Recover

Note: This is a summary of Chapter 10 of my forthcoming book, THE FOREVER TRANSACTION. Any business that has been around for two centuries knows something about adapting to changing marketing conditions. Bonnier AB is a private-held Swedish media company that was...

What’s Up with All the Coffee Subscriptions?

Everyone’s talking about Panera Bread’s new coffee subscription. I’m not sure it’s unprecedented as reported here in the Business Insider, since Burger King Corporation announced a $5 coffee subscription last fall. And several convenience...

14 Subscription Experts that I follow on LinkedIn and Why I Follow Them (plus a couple of bonus names)

If you’re like me, you’re always looking for ways to optimize your LinkedIn feed, to have articles that are relevant and helpful. In my work helping organizations design and optimize subscription pricing and membership models I am always looking for...