A key tactic in scaling your subscription model is “going global”–that is, bringing your offering to other countries and markets. But going global is about more than just translating your content, or enabling multiple currencies. I have been working...
Netflix is a true leader of the Membership Economy. Back in 2002 when I first started working with them, I fell in love with their business model. I loved their focus on doing one thing really well, their Forever Promise (FP). I describe that FP as “a huge...
People often ask whether the principles of the Membership Economy work when you’re selling to businesses. The answer is “yes and”. “Yes, and”…there are some additional challenges and opportunities that you need to have in mind...
Content. Community. Commerce If you’re working on a new subscription offering, it’s worthwhile to explore each of these three as potential benefits. Content Content is a broad category that includes information or entertainment which can be digitally...
Selling is hard. You have to find the prospects, attract their attention, build their trust, understand their needs and goals, and then get them to sign the agreement. It’s much easier to keep the customers you have, and focus on extending and expanding that...
