Blog
Mentor vs Advisor vs Coach
The words mentor, advisor, and coach are frequently used interchangeably. However, they are actually quite different. Understanding the distinction will ensure that you get--and provide--the appropropriate level of guidance. Mentor: someone who has...
Content Matters
More than ever, content matters. Google has been talking a lot about the Zero Moment of Truth (ZMOT)--the idea that buyers, both B2B and consumers, start to make their decision well before they talk to a sales person or make themselves known to the seller....
When they pay for Option 1 but want Option 3
One of my mentoring clients recently shared a "good news/bad news" situation with me. Good News: A new client, a VP at a great company, had signed off on Option 1 Bad News: In the kick off meeting, the CEO kept asking about objectives...
25 (MORE) Reasons to Call Your Mentor–Courtesy of Dan Weedin
My recent post on "25 Reasons to Call Your Mentor" inspired my friend and fellow Master Mentor Dan Weedin to write 25 more. There are only 35 of us globally, who have been trained and certified by Million Dollar Consultant(TM) Alan Weiss, and...
Immunity to Change by Robert Kegan and Lisa Laskow Lahey
One of my clients recently recommended that I read Immunity to Change by Robert Kegan and Lisa Laskow Lahey. The book jacket lists endorsements by Peter Senge (The Fifth Discipline) and Daniel Goleman (Emotional Intelligence) as well as leaders at...
Marketing Mobile Apps
Everyone seems to be marketing a mobile app these days. Most of them use the "Field of Dreams" marketing strategy. If you build it, they will come. In the beginning sometimes, they do come, because Apple is always looking for new apps to...
Get the 7 critical growth strategies for subscription-based businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
You'll also receive periodic news and updates from Robbie Kellman Baxter.