If the automotive industry truly joined the membership economy, it could reshape not only mobility, but also the built environment, safety outcomes, and how we spend our time, It could potentially even unlock latent value in underutilized assets. What if instead of...
The more complex your pricing model, the longer the initial sale will take. When it comes to pricing your AI products, make it easy for your buyer to buy. It could be usage-based or subscription-based, or both: a minimum monthly cost with usage-based on top of that....
It’s not the best time to sell your subscription business, at least for those of us who are not deep into AI. But if you have plans at some point to take your subscription business to the next level through an acquisition or IPO, now is the time to prepare. Whether...
While the benefits of a subscription model are clear, the shift can be emotionally taxing for employees. This is especially true for long-time employees and senior staff who might experience fear and uncertainty about what the change means for them. They may resist...
Tracking retention is important. And most organizations track retention. But you need more than that one metric to manage your business. By the time you lose a customer, it’s very hard to win them back. So you want to measure other things-, leading indicators that...
