B2B Marketing - Robbie Kellman Baxter - Page 5

Margaritas and Membership or the 3 Reasons Your Leads Aren’t Converting Into Customers

When your funnel looks like a margarita glass, wide at the top, but narrowing very quickly, it means lots of people are aware of you, and know about your offerings, but very few are engaging at the next level.
There are three possible reasons that your funnel might look like a margarita glass.

Reader Letter: The Membership Economy & Pilates

Michele Fulkerson is applying principles of The Membership Economy to the Pilates Education Institute–here’s the inspiring story of how she’s building ongoing relationships with instructors and studio owners around the world!

The Share Economy vs the Membership Economy

I thought it might be helpful to explain the difference between the Share Economy and the Membership Economy.

2013 Trends in SaaS Marketing

SaaS continues to be a hot topic, especially here in Silicon Valley. But widespread adoption in the enterprise hasn't quite arrived. While there has been some significant success, notably with companies like Salesforce.com, Concur, ConstantContact,...

5 Ways to Fill Your Pipeline NOW

In a perfect world, marketers have budget to simultaneously invest in short term pipeline building AND building awareness. But sometimes, you have limited budget and not enough revenue. You need more business now. Here are a few tactics to build...

« Older Entries

Next Entries »

Categories