The more complex your pricing model, the longer the initial sale will take. When it comes to pricing your AI products, make it easy for your buyer to buy. It could be usage-based or subscription-based, or both: a minimum monthly cost with usage-based on top of that....
There is so much pressure to “have an AI strategy” among the subscription businesses I work with. But I think that’s the wrong way to look at it. Here’s how I’ve been advising subscription businesses to think about AI: 1. Start with...
Before: I used to help companies sell more stuff. Back then, success was about optimizing funnels, tweaking features, and pushing transactions. After: Now, I help companies build “forever promises.” Because a true subscription business isn’t about the product—it’s...
The average American consumer has 3.6 streaming subscriptions. But how much content can one household watch? Especially as Netflix and others begin to crack down on password sharing even among geographically dispersed families… Our three kids live in 3 different...
There are so many subscription apps for dating—Tinder Match, Hinge, OkCupid, etc. But the new(ish) thing is higher tiers. Now that “everyone’s on dating apps”—from young adults looking for casual connections to the over 50 crowd, as well as people in every niche...
