If you make chocolates, cheese, or other specialty food items, getting your products onto retail shelves is already a battle. But once you’re there, how do you make sure your product stays on those shelves and that customers can actually find it and keep coming back...
Don’t think about networking as a series of transactional moments—collecting business cards at events, sending the occasional LinkedIn message, scheduling coffees to “pick someone’s brain.” If the last twenty years of studying and advising subscription and...
And for that, you need a “membership mindset” . What’s that? It’s a commitment to treating every customer like they live next door , and will be knocking on your door every time they get frustrated or confused by your subscription. Members belong and feel comfortable...
If the automotive industry truly joined the membership economy, it could reshape not only mobility, but also the built environment, safety outcomes, and how we spend our time, It could potentially even unlock latent value in underutilized assets. What if instead of...
All true entrepreneurs care about their business’s valuation. The valuation of your business is important. If you can sell the company you’ve built or sell part of it, you have an exit strategy—a way to be paid not just for the work you do on an ongoing...
