To Refund or Not?
You should be thoughtful about refund policies because they can create tremendous goodwill and mitigate customer support efforts.
Enterprise SaaS (B2B) and The Membership Economy
One area where I get loads of questions is around B2B SaaS for the enterprise. In this article, I want to share some of the many ways SaaS organizations can benefit from the Membership Economy.
The Problem with the Big Reveal
Change is hard, especially in the Membership Economy. Members prefer incremental constant change to big reveals. Anytime that you unveil something with jazz hands (see above) and a loud "ta da!" you run a risk that your members will reconsider...The Physical Membership Economy
The physical membership economy is when people’s membership includes physical product. For the most part, there are flavors: subscription boxes (Birchbox, Stitchfix) or replenishment models (Amazon’s Subscribe-and-Save, Dollar Shave Club).