Before: I used to help companies sell more stuff. Back then, success was about optimizing funnels, tweaking features, and pushing transactions. After: Now, I help companies build “forever promises.” Because a true subscription business isn’t about the product—it’s...
The average American consumer has 3.6 streaming subscriptions. But how much content can one household watch? Especially as Netflix and others begin to crack down on password sharing even among geographically dispersed families… Our three kids live in 3 different...
It’s not the best time to sell your subscription business, at least for those of us who are not deep into AI. But if you have plans at some point to take your subscription business to the next level through an acquisition or IPO, now is the time to prepare. Whether...
A “membership mindset” is the foundation of growth Before we dive into the seven ways to use AI to build a better subscription-based businesses (SBB), remember, it’s important to start with a “membership mindset.” If you want customers to be loyal, to trust you, and...
23 years ago, I was laid off from my job after my second maternity leave. My boss called me into her office my first morning back to tell me that they were laying off most of the marketing team and that I would be part of the cuts. I had a toddler and a newborn, a new...
