I have been talking to a lot of young adults looking for internships and first jobs. The only way to get a job is by networking. Sorry, but that’s the truth for 99% of new-to-work folks. It’s just too easy to push a button on LinkedIn and submit 100 applications in an...
“What retention rate proves that we have product–market fit?” It is one of the most common questions I hear from subscription leaders—and one of the hardest to answer responsibly. The honest answer is: it depends. A subscription with a unique business-related ROI...
In the subscription economy, we love the idea of “forever”—recurring revenue, loyal customers, and predictable growth. But here’s the truth most businesses learn the hard way: not every customer is meant for forever. And that’s not a failure. It’s strategy. In The...
I’ve spent more than 20 years helping companies price and package subscription offerings, and I don’t think I’ve ever seen a shift as destabilizing as the one created by AI. For years, SaaS pricing (and growth) forecasts were built on this simple logic: If your...
Subscription is a pricing tactic. It is not a strategy. Not by itself. It’s important to remember this distinction when you’re designing subscription-based membership offerings for your association. Many associations are attracted to subscriptions for the same reasons...
