People are always asking me for estimates regarding conversion rates for freemium models. In general, it is hard to say–it depends on the nature and quality of the free service, the additional value provided by the premium service, and the extent to which...
In the world of Freemium, one of of the biggest challenges is introducing a paid offering to complement the free one. Here are a few tips:1. The new offering needs to be better than the existing one. There are very few examples of companies that...
After the GSB event on virtual goods and virtual currencies,I took some time to think about what my takeaways were. By writing them down, I seem to absorb them better, and be better able to apply those ideas going forward. I hope you find them helpful...
On January 12, at 7:30 at Dinah's in Palo Alto, I will be moderating a conversation with Cary Rosenzweig, CEO of IMVU, and an extremely engaging speaker. It is the first of a series of Strategy Breakfasts to be sponsored by the Stanford Graduate School of...
Many years ago, Intel chief and sometime Stanford Business School lecturer Andy Grove wrote a book about why industry leaders should continue to worry about innovation happening in office parks and garages. Most start-ups are established to fill an unmet need...
