A “membership mindset” is the foundation of growth Before we dive into the seven ways to use AI to build a better subscription-based businesses (SBB), remember, it’s important to start with a “membership mindset.” If you want customers to be loyal, to trust you, and...
23 years ago, I was laid off from my job after my second maternity leave. My boss called me into her office my first morning back to tell me that they were laying off most of the marketing team and that I would be part of the cuts. I had a toddler and a newborn, a new...
Subscription Apps have changed dramatically in the past few years–the way that the apps interact with the platforms, payment approaches, and the mindset of the app developers–we’re in a new world. I recently spoke with Alex Kudelka and Karan Tibdewal...
Tracking retention is important. And most organizations track retention. But you need more than that one metric to manage your business. By the time you lose a customer, it’s very hard to win them back. So you want to measure other things-, leading indicators that...
Subscription businesses are more resilient than more traditional, one-time purchase models. This benefit is just one more in a long list of reasons that make subscriptions the hottest pricing structure of the past 5 years. Organizations like subscription revenue...
