Market positioning is not dissimilar to positioning yourself in a military sense. Your position in the marketplace is literally where you fit in the competitive landscape or ecosystem. You want to claim and keep turf in the best location. First, you want...
I haven't had any Special K in awhile. Usually for breakfast,I have an egg and toast, or more likely, a Promax bar on the way out the door. But I'm on vacation right now, and my mother-in-law offered me Special K Blueberry Cereal, so I poured a...
In our house, everyone loves Pandora, the online music service that allows you to create your own station that perfectly fits your tastes. My daughter and I have created a station that everyone in the family enjoys. It blends singer-songwriters, angsty...
For a new company trying to build awareness and trial for their online service offering, there are several tactics worth considering and trying. Adwords is usually the first tactic tried, because it is affordable and easy. However, if the product or service...
For awhile, everyone was talking about stickiness in online applications. Stickiness is the word commonly given to attributes of an online service that make users continue to return. Sometimes it is used to describe tactics simply to gain repeat usage, like...
