Subscription-based businesses (sometimes called "premium services") generally have opt-out relationships with their customers–that is, a subscriber remains your customer and continues making regular, time-based payments until the customer decides to...
I just attended an informal event with Cory Booker, the charismatic mayor of Newark, NJ, a city that has the distinction of being a recent (incorrect) choice on Who Wants to Be a Millionaire.Q: What is another word for Hades?Get it? They were comparing...
I am surprised, although maybe I shouldn't be, that people are still developing products, at considerable expense, without first identifying a clear market need and, perhaps more importantly, a clear buyer–someone willing to pick up the bill.Entrepreneurs,...
Many online subscription businesses offer tiered products. And one of those tiered products is often available at the low low price of free. This type of model, that mixes free and paid offerings, is known as "freemium", a term coined by Fred...
Bonobos: Awesome Fitting Pants. Ninja Customer Service www.bonobos.comThis is a website that sells men's slacks–my brother-in-law and fashion advisor Cesar recommended them to Bob–and WOW. The quality is amazing, and the customer...
