In the world of Freemium, one of of the biggest challenges is introducing a paid offering to complement the free one. Here are a few tips:1. The new offering needs to be better than the existing one. There are very few examples of companies that...
In my last post, I lamented the fact that too many companies focus on the top of the funnel, awareness, before they have figured out how to optimize leads and convert them into happy customers.I said the most important area of the funnel is the bottom. But...
Is anyone else a little freaked out by how much LinkedIn can tell you about a company?I have been a fan of LinkedIn, both as a smart business model and as a service I use on a regular basis in my consulting practice. The down economy seems to have done wonders...
In our house, everyone loves Pandora, the online music service that allows you to create your own station that perfectly fits your tastes. My daughter and I have created a station that everyone in the family enjoys. It blends singer-songwriters, angsty...
For awhile, everyone was talking about stickiness in online applications. Stickiness is the word commonly given to attributes of an online service that make users continue to return. Sometimes it is used to describe tactics simply to gain repeat usage, like...
