I have been reading a lot of books recently on how people behave, and how marketers can and do take advantage of these predictable behaviors. The first question to go through my mind, “Is this ethical?”Definitely not when the target audience is...
Several companies have recently announced new B2B marketplaces for SaaS, subscription-based services targeting small business owners. Verizon has an SMB portal, that they announced in April. Etelos Inc and Renovatix announced another new marketplace,...
Many online subscription businesses offer tiered products. And one of those tiered products is often available at the low low price of free. This type of model, that mixes free and paid offerings, is known as "freemium", a term coined by Fred...
I have been checking out Sony Online Entertainment's new Free Realms virtual world, announced on April 29, 2009. I'm interested both professionally and personally as a mom of 3 children who love their online-creative time. At first glance, it's...
