Blog
Stanford GSB WIN Conference for Women
It's hard to believe the Women's Initiative Network Conference happened 2 weeks ago already. As part of the conference hosting team, I spent a lot of time with the organizers trying to develop an agenda that would appeal to a broad range of female GSB...
Should you charge more for bigger clients?
Should you charge more for bigger clients? If you are a true believer in value-based pricing, the answer should be yes. The bigger the company (in terms of revenues, product lines, profits, employees...choose your metric), the bigger the opportunity to make an...
Congratulations to News360 for TechCrunch TV Interview
Congratulations to my client News360, an awesome (and free) news app. They recently launched their Android app, and were featured on Tech Crunch TV. The big advance with this version is the algorithm that finds news articles that are most relevant to...
Saying No to a Client: A Case Study
Today, one of my coaching clients called with a tricky situation. A current project is in her sweet spot, both in terms of project scope and company. And yet, she has noticed that her client is not being honest, and also her client has asked her to do...
2013 Trends in SaaS Marketing
SaaS continues to be a hot topic, especially here in Silicon Valley. But widespread adoption in the enterprise hasn't quite arrived. While there has been some significant success, notably with companies like Salesforce.com, Concur, ConstantContact,...
Books about Mentoring
About 4 years ago, the Office of Personnel Management wrote a paper on best practices in mentoring programs within the US Government. Many of the recommendations apply in other mentoring situations. They provided a good list of mentoring books. I added a few...
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