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Advisory services from the leading expert on memberships and subscriptions.

Robbie Kellman Baxter Membership and Subscriptions Consulting

Ready for more predictable revenue?

Smart memberships and subscriptions don’t just create reliable revenue—they transform how your customers connect with your brand, revealing insights that naturally shape better products and services your customers truly want. I’ve helped over 100 organizations across 20+ industries develop systems that convert one-time purchasers into committed members who rely on your services. And yes, I’ve seen the relief on executives’ faces when they finally escape that exhausting cycle of unpredictable sales!

To build or enhance successful memberships and subscriptions, you need clear strategies based on what actually works in the marketplace. With my extensive experience helping organizations of all sizes and across a range of industries, I provide clear direction based on proven methods. Whether you’re launching a new subscription program or improving an underperforming membership model, I’ll help you avoid common mistakes that challenge even experienced business leaders. Trust me – I’ve seen pretty much every subscription challenge you can imagine (and some you probably haven’t)!

With over twenty years of specialized experience in memberships and subscriptions, I deliver practical strategies tailored to your specific needs. Your team will gain clarity through our focused working sessions, develop detailed implementation plans, and have direct access to my support when questions arise.

Companies I’ve Advised

Praise from Clients

I strongly recommend Robbie. She is a fabulous advisor. Very efficient, super smart and great insights on strategy and marketing.

Joanna Strober

CEO, MidiHealth

My discussions and sessions with Robbie have been insightful and I appreciate her breadth of knowledge and candor on different acquisition, engagement and retention strategies.

Christopher Benyarko

Senior Vice President, Direct-to-Consumer, National Basketball Association (NBA)

[Robbie] was talking about subscriptions long before it was the “cool” thing to do. There’s this real, definitive proof that she got it going. 

Peter Fader

Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania

[Robbie’s] work with us was enormously helpful in our continuing journey from being a product-centered organization to an organization focused more on our customers. We definitely felt we got value out of the engagement. I recommend her highly as a sophisticated consultant who can bring new ideas to the table and help organizations shift their thinking and turn those thoughts into organizational reality.

Richard Baron

President and CEO, American Board of Internal Medicine

Robbie is a unique talent — she is a “bridge” and “translator” and she brings strong business acumen to the emerging engagement/membership economy. She is consistently insightful and amazingly intellectually curious. Robbie is generous in sharing her perspectives and she has a wonderful and enviable ability to synthesize complex conditions into actionable steps.

Dawn Sweeney

President and CEO, National Restaurant Association

Engage Robbie

Contact us to get started.

For solopreneurs and independent consultants

I offer personalized mentoring to a select few independent consultants each year—sharing insights that took me years to discover the hard way. Mentoring helps professionals fast-track success, avoiding the detours and costly mistakes I experienced when building my own practice. I intentionally keep this program affordable because I’m passionate about supporting the next generation of consultants.

Get the 7 critical growth strategies for subscription-based businesses

Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.

You'll also receive periodic news and updates from Robbie Kellman Baxter.

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