Speaking
Ignite Your Membership Business Model
Keynote Speaking that Delivers Results
Organizations hire me to energize their events with insights about effective business models. I deliver customized programs that blend proven frameworks, entertaining stories, and engaging exercises that leave attendees inspired and ready to act.
As the person who coined the term “Membership Economy”, I’ve had the opportunity to study subscription approaches across various industries. Your audience will benefit from the same expertise that has guided organizations like The Wall Street Journal, Netflix, Electronic Arts, and the NBA—companies that have mastered the art of the “forever transaction” with their customers.
My talks incorporate proven tactics your team can actually implement the minute they walk out of the room, not just theory. Attendees tell me they appreciate leaving with specific membership business model strategies they can put to work right away in their own organizations.
Popular Topics Your Audience Will Love:
- Why Subscriptions Matter
- How to Make Any Business a Subscription Business
- How to Build a Forever Transaction with Your Members
- How to Get Customers Coming Back
- Value vs Volume—Building Deeper Relationships with Customers You Already Have
See Me in Action
Example Speeches
“The Membership Economy: What It Is and Why It Matters for Operations” Winter Ops Conference, Snowbird, Utah
“What Associations Can Learn About Membership From the Private Sector” Association Transformation Conference, Washington, DC
“5 Keys to Customer Retention” SUBTA’s SubSummit
“Membership Models: Is It Time For A Change?” Council of Engineering & Scientific Society Executives (CESSE)
“Super Users and The Membership Economy” World of Business Ideas (WOBI), WOBI World Marketing and Sales Forum, Barcelona, Spain
“How to Build a Forever Transaction with Every Member” MassageEnvy Annual Convention
“How Media Companies Can (and Should) Harness the Power of Membership” International News Media Association
“A Silicon Valley Guide to Engagement, Loyalty and Optimal Revenue” ASAE Great Ideas Conference
Speaking Gigs I Loved
Praise from Clients
I brought Robbie in to speak to an audience that was all CEOs and she did a fantastic job. Months later these executives remember Robbie and are using her material. Bringing Robbie in was one of the best decisions I made.
It was great listening to Robbie in London as a keynote speaker at the International News Media Association’s (INMA) Subscriptions Summit. Amazing clarity with which she spoke and she owned the topic at hand “The Membership Economy”.
Robbie is the Sun Tzu of membership: she knows all the tactics, is a master of strategy and can infuse your mission with the underpinning philosophy of membership that creates favorable conditions for scaling up. I highly recommend her as a speaker and a consultant.
Elevate Your Next Event
Let’s talk about how I can energize your audience with membership business model strategies they’ll actually use.
Get the 7 critical growth strategies for subscription-based businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
You'll also receive periodic news and updates from Robbie Kellman Baxter.