In my last post, I lamented the fact that too many companies focus on the top of the funnel, awareness, before they have figured out how to optimize leads and convert them into happy customers.I said the most important area of the funnel is the bottom. But...
I bet a lot of you have called the Nestle Crunch Hotline (800-295-0051) more likely for a laugh than because of a milk-chocolate-with-krispy rice-related question. What a great way to engage customers, and refresh their brand image as an engaging, lively company....
For awhile, everyone was talking about stickiness in online applications. Stickiness is the word commonly given to attributes of an online service that make users continue to return. Sometimes it is used to describe tactics simply to gain repeat usage, like...
Too often, companies focus on customer acquisition at the expense of retention. And yet minimizing customer churn is a key, and often totally manageable way to increase number of subscribers, revenue and profitability, key business metrics that go well beyond...
Subscription-based businesses (sometimes called "premium services") generally have opt-out relationships with their customers–that is, a subscriber remains your customer and continues making regular, time-based payments until the customer decides to...
