It’s not the best time to sell your subscription business, at least for those of us who are not deep into AI. But if you have plans at some point to take your subscription business to the next level through an acquisition or IPO, now is the time to prepare. Whether...
A “membership mindset” is the foundation of growth Before we dive into the seven ways to use AI to build a better subscription-based businesses (SBB), remember, it’s important to start with a “membership mindset.” If you want customers to be loyal, to trust you, and...
23 years ago, I was laid off from my job after my second maternity leave. My boss called me into her office my first morning back to tell me that they were laying off most of the marketing team and that I would be part of the cuts. I had a toddler and a newborn, a new...
Subscription Apps have changed dramatically in the past few years–the way that the apps interact with the platforms, payment approaches, and the mindset of the app developers–we’re in a new world. I recently spoke with Alex Kudelka and Karan Tibdewal...
While the benefits of a subscription model are clear, the shift can be emotionally taxing for employees. This is especially true for long-time employees and senior staff who might experience fear and uncertainty about what the change means for them. They may resist...
