Communities are an increasingly important tool for businesses to build engagement, loyalty, and revenue. However, creating a community that is sustainable and valuable requires much more than just announcing that you have a community and waiting for people to reach...
There are so many subscription apps for dating—Tinder Match, Hinge, OkCupid, etc. But the new(ish) thing is higher tiers. Now that “everyone’s on dating apps”—from young adults looking for casual connections to the over 50 crowd, as well as people in every niche...
All true entrepreneurs care about their business’s valuation. The valuation of your business is important. If you can sell the company you’ve built or sell part of it, you have an exit strategy—a way to be paid not just for the work you do on an ongoing...
Most “retention teams” focus on keeping customers from canceling in the final days of their subscription term, trying to save them at the moment of cancellation, and then trying to win them back once they’re gone. It’s much easier to build good...
Most organizations place responsibility for retention with Marketing–-and that’s where a lot of the levers are: The entire marketing department contributes to retention. Even when it comes to acquisition, the people creating and placing messages that attract new...
