Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus. The Atlantic, The Wall Street Journal and Bloomberg News are a few of the many publishers that have removed the...
I’ve been a fan of Zoom for awhile. I pay for their highest tier subscription, which includes cloud-based transcripts, 500 participants in a call, and a bunch of other cool features. It’s allowed me to stay connected to clients, colleagues and family even...
This excerpt from The Membership Economy is reprinted here with permission from my publisher McGraw-Hill Education. It’s about my favorite bookstore in the world, Kepler’s. I have been buying books at Kepler’s since I was 4 years old. So it is a...
If you’re like me, you’re always looking for ways to optimize your LinkedIn feed, to have articles that are relevant and helpful. In my work helping organizations design and optimize subscription pricing and membership models I am always looking for...
Five Years ago, I wrote The Membership Economy: Find Your Superusers, Master the Forever Transaction, & Build Recurring Revenue to describe a massive trend I was seeing, in which companies and nonprofits of all types were moving from a transactional focus to a...
