Subscription-based businesses seem to be the most resilient during this time of crisis. With predictable recurring revenue, they have greater flexibility to withstand the storm. But there’s more to it than just revenue. To hang onto customers during a crisis, you need...
This, the 100th in the series, is a special article. It is co-written by my sister Hildy Kellman Agustin. Hildy has been a CrossFit member for the last 10 years, and is a psychologist in private practice. She brings great perspective on the role of community and...
Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus. The Atlantic, The Wall Street Journal and Bloomberg News are a few of the many publishers that have removed the...
I’ve been a fan of Zoom for awhile. I pay for their highest tier subscription, which includes cloud-based transcripts, 500 participants in a call, and a bunch of other cool features. It’s allowed me to stay connected to clients, colleagues and family even...
This excerpt from The Membership Economy is reprinted here with permission from my publisher McGraw-Hill Education. It’s about my favorite bookstore in the world, Kepler’s. I have been buying books at Kepler’s since I was 4 years old. So it is a...