I’m no fortune teller, but something about the beginning of a new year and a new decade makes me want to start spouting predictions. Actually, this isn’t the first time I have taken a crack and predictions. The final chapter of my new book THE FOREVER...
Every month, I summarize and share my favorite stories about organizations building a Forever Transaction. (If you want to be included, sign up here). As the year draws to a close, I wanted to take a look at some of the biggest stories, month by month, about how...
A while ago, I wrote an article called “Today’s Loyalty Programs are More Starbucks, Less United.” In it, I explained how United is really about a value exchange, not about creating a relationship. If I fly more frequently and spend more money, they...
I recently presented my work to a group of CEOs of software companies. Most were selling to businesses (B2B) and using subscription pricing ( software-as-a-service, or SaaS). When I finished, one hand shot up before the rest. “Robbie, I really liked THE...
Can we talk about subscription fatigue? You can subscribe to just about anything these days, from music to clothing to enterprise software to heavy machinery. It’s no surprise that some people are getting tired of subscriptions. There are three key reasons that...
