A big untapped opportunity for SaaS companies

A big untapped opportunity for SaaS companies

I recently presented my work to a group of CEOs of software companies. Most were selling to businesses (B2B) and using subscription pricing ( software-as-a-service, or SaaS). When I finished, one hand shot up before the rest. “Robbie, I really liked THE...
Can we talk about subscription fatigue?

Can we talk about subscription fatigue?

Can we talk about subscription fatigue? You can subscribe to just about anything these days, from music to clothing to enterprise software to heavy machinery. It’s no surprise that some people are getting tired of subscriptions. There are three key reasons that...

To Refund or Not?

You should be thoughtful about refund policies because they can create tremendous goodwill and mitigate customer support efforts.

Enterprise SaaS (B2B) and The Membership Economy

One area where I get loads of questions is around B2B SaaS for the enterprise. In this article, I want to share some of the many ways SaaS organizations can benefit from the Membership Economy.

The Problem with the Big Reveal

Change is hard, especially in the Membership Economy.  Members prefer incremental constant change to big reveals.  Anytime that you unveil something with jazz hands (see above) and a loud "ta da!" you run a risk that your members will reconsider...