Enterprise SaaS (B2B) and The Membership Economy

One area where I get loads of questions is around B2B SaaS for the enterprise. In this article, I want to share some of the many ways SaaS organizations can benefit from the Membership Economy.

The Problem with the Big Reveal

Change is hard, especially in the Membership Economy.  Members prefer incremental constant change to big reveals.  Anytime that you unveil something with jazz hands (see above) and a loud "ta da!" you run a risk that your members will reconsider...

The Physical Membership Economy

The physical membership economy is when people’s membership includes physical product. For the most part, there are flavors: subscription boxes (Birchbox, Stitchfix) or replenishment models (Amazon’s Subscribe-and-Save, Dollar Shave Club).

Recent podcasts on the Membership Economy

  If you're interested in joining the Membership Economy to build loyalty, engagement and recurring revenue, check out some of these recent podcasts: Entrepreneur on Fire Empowering Her Business CMO Radio on CMO.com The More Clients Podcast...

Video: Freemium & The Membership Economy

You can make more money by giving stuff away. In this video, I’ll explain how you can incorporate free subscriptions to drive trial, networked effect and even to serve as a marketing...