Keith Haring and the Membership Economy

Keith Haring had a lot to teach about principles of the Membership Economy.  Yesterday, I went to the exhbit "Keith Haring and the Political Line" at the De Young museum.  You may know that Haring created hundreds of chalk drawings on blank ad...

Membership, The Circle and Superusers

I was an English major in college and to this day I am an obsessive fiction reader. One of the best books I read in 2014 was Dave Eggars’ The Circle[i]. The Booklist review said, “Most of us imagine totalitarianism as something imposed upon us—but what if we’re...

What is Relevant?

Organizations often make the mistake of confusing the deliverable with the objective.

The Membership Economy and Fitness

There’s tons of data that supports the idea that membership dramatically increases your likelihood of sticking with your excercise program. If you really want to get fit and healthy, it helps to be part of the group.