In the subscription economy, we love the idea of “forever”—recurring revenue, loyal customers, and predictable growth. But here’s the truth most businesses learn the hard way: not every customer is meant for forever. And that’s not a failure. It’s strategy. In The...
I’ve spent more than 20 years helping companies price and package subscription offerings, and I don’t think I’ve ever seen a shift as destabilizing as the one created by AI. For years, SaaS pricing (and growth) forecasts were built on this simple logic: If your...
I love networking. For me, it’s about building meaningful relationships with people I trust and admire. I know not everyone feels the same. For some, it’s more transactional and about getting something as quickly as possible from someone else. That’s why I...
I get asked all the time what features should be freemium (aka free forever) and what features should go behind the paywall. The answer is, of course, it depends. 1. Start with the Business Model: Why Offer “Free” at All? Before deciding what’s free or paid, ask...
If you make chocolates, cheese, or other specialty food items, getting your products onto retail shelves is already a battle. But once you’re there, how do you make sure your product stays on those shelves and that customers can actually find it and keep coming back...
