“What retention rate proves that we have product–market fit?” It is one of the most common questions I hear from subscription leaders—and one of the hardest to answer responsibly. The honest answer is: it depends. A subscription with a unique business-related ROI...
In the subscription economy, we love the idea of “forever”—recurring revenue, loyal customers, and predictable growth. But here’s the truth most businesses learn the hard way: not every customer is meant for forever. And that’s not a failure. It’s strategy. In The...
I’ve spent more than 20 years helping companies price and package subscription offerings, and I don’t think I’ve ever seen a shift as destabilizing as the one created by AI. For years, SaaS pricing (and growth) forecasts were built on this simple logic: If your...
I love networking. For me, it’s about building meaningful relationships with people I trust and admire. I know not everyone feels the same. For some, it’s more transactional and about getting something as quickly as possible from someone else. That’s why I...
I get asked all the time what features should be freemium (aka free forever) and what features should go behind the paywall. The answer is, of course, it depends. 1. Start with the Business Model: Why Offer “Free” at All? Before deciding what’s free or paid, ask...
