Don’t think about networking as a series of transactional moments—collecting business cards at events, sending the occasional LinkedIn message, scheduling coffees to “pick someone’s brain.” If the last twenty years of studying and advising subscription and...
And for that, you need a “membership mindset” . What’s that? It’s a commitment to treating every customer like they live next door , and will be knocking on your door every time they get frustrated or confused by your subscription. Members belong and feel comfortable...
If the automotive industry truly joined the membership economy, it could reshape not only mobility, but also the built environment, safety outcomes, and how we spend our time, It could potentially even unlock latent value in underutilized assets. What if instead of...
The more complex your pricing model, the longer the initial sale will take. When it comes to pricing your AI products, make it easy for your buyer to buy. It could be usage-based or subscription-based, or both: a minimum monthly cost with usage-based on top of that....
There is so much pressure to “have an AI strategy” among the subscription businesses I work with. But I think that’s the wrong way to look at it. Here’s how I’ve been advising subscription businesses to think about AI: 1. Start with...
