What Features Should be Free and What Should be Paid in a Freemium Subscription?
I get asked all the time what features should be freemium (aka free forever) and what features should go behind the paywall. The answer is, of course, it depends. But here are some useful frameworks. Does your business model depend on VIRAL MARKETING? If your...
Are Newsletters Dead?
Some content-oriented newsletters are so valuable and popular, that they go out once or even twice a day. You should know the ROI of your investment in newsletters.
Will Subscriptions Work Forever? The Future of a Popular Pricing Tactic
Subscriptions are everywhere. Big companies, small companies, public, private, venture-backed, bootstrapped, and across virtually every industry. And many are starting to complain of “subscription fatigue”. They might feel that the subscription pricing...